Changsha IFS 'Sneaker Factory' Creates a Top-tier Sneaker Extravaganza

Changsha IFS, with its rich cross-border collaborations in fashion and art, has become a trendsetter in Central China since its opening. Among its events, the annual summer sneaker activities have garnered significant attention. Transforming into a trend creator, Changsha IFS has proudly launched the 'Sneaker Factory,' a new-concept sneaker exhibition that delves into the philosophy of sneakers. It showcases nearly 250 limited-edition and collectible sneakers at once, and has invited renowned domestic and international trend artists such as Jie Tutu, Rudy Lim, Digiway, Wang Zhijun, and Zhang Baqian to exhibit nearly a hundred collectible trend artworks, creating a diverse and multi-layered trend art space that ignites another trend storm.

Sneaker Party Kicks Off with a Blaze, Gathering Big Names to Stir Up Summer

On August 5th, Changsha IFS officially launched the 'Sneaker Factory.' China's most influential champion DJ, the only three-time consecutive DMC champion in Chinese history, DJ Wordy; independent hip-hop musician Wei Xing; and other trend guests gathered at the event venue to deliver spectacular performances. Collaborating artist Jie Tutu presented 'The Evolution of Sneakers,' sparking a craze for sneakers and trend culture. The event not only featured fashion shows by trendy sportswear brands like Li-Ning, Nike, Adidas, and Jordan, offering a splendid trend feast, but also provided a public charity auction of limited-edition sneakers for the audience, allowing them to acquire coveted items while participating in the Mango V Fund's public welfare education project for college entrance exam candidates, helping fulfill more people's dreams.

(China's most influential champion DJ, the only three-time consecutive DMC champion in Chinese history, DJ Wordy, performing live on site)

Nearly a Hundred Trend Artworks Collide and Cross Over, Creating an Innovative Street Art Culture Wave

Today, sneakers are not just a trend symbol but have also spawned numerous art forms. In the 'Sneaker Factory,' several trend bigwigs have gathered nearly a hundred classic artworks created with sneakers as the theme, jointly showcasing the many facets of sneaker culture.

Korean artist Rudy Lim, known for his 'ruthless' sneaker deconstruction and 'breaking down the whole into parts,' debuted six sneaker dissection artworks at Changsha IFS, marking the first exhibition of his works in Central China. This includes his highly famous, ultra-limited edition OFF-WHITE x Air Force 1 Low 'Volt.'

(OFF-WHITE x Air Force 1 Low 'Volt')

Digiway, who gained fame by basing his work on 'Along the River During the Qingming Festival' to create 'Tide Dynasty,' now brings another classic: the classic version 1.0 and the latest version 3.0 of 'The Last Supper.'

(Digiway's classic work 'The Last Supper' series)

Famous sneaker customizer Wang Zhijun created sneaker masks for environmental protection, and his works have been collected by trend artists and celebrities like Takashi Murakami and Edison Chen. This time, he presents his 2020 new work, selecting the second colorway of the Kobe 11 Muse Pack designed by Jordan designer Tinker Hatfield, as a tribute to basketball star Kobe Bryant.

(Wang Zhijun's new work 'FOREVER MAMBA')

Additionally, Zhang Baqian, a well-known veteran brick sneaker designer in the industry with nearly 300 original designs among his peers born after 1995, presents many famous shoe models meticulously crafted from bricks, such as Air Jordan, Dunk Low, and Yeezy, full of fun.

(Zhang Baqian's brick sneaker artworks)

The classic artworks of many artists echo with the various limited-edition physical items on display, revealing deeper layers of sneaker culture and infinite possibilities for the future. This elevates sneaker culture into trend art, further bridging the gap between the public and art, and upgrading the city's culture. Guangzhou's famous sneaker store XH55's trend artist Jie Tutu attended with his sneakers.

Jie Tutu has created many works inspired by sneakers. This time, he came to Changsha in person, presenting not only the painting 'The Future Is Coming' commemorating the 30th anniversary of the Air Max 90, but also showcasing his works using sneakers as brushes, which attracted great attention and resonance.

(Jie Tutu and his sneaker painting artworks)

Meticulously Built Giant Sneaker Installation with Replicas Inside

Beyond the core of trend culture, Changsha IFS has also built a giant sneaker installation, gathering limited-edition collectibles usually only heard of but not seen, spanning the history of sneaker development: multiple replicas and collaborations of AIR JORDAN 1, the NIKE MAG BACK TO THE FUTURE from the movie 'Back to the Future Part II' embodying dreams and creativity; the valuable collaboration with renowned artist TOM SACHS, TOM SACHS x NIKE MARS YARD and MARS YARD 2.0; the ever-popular 'Shoe King of the Year,' the 'reverse Swoosh' AIR JORDAN x TRAVIS SCOTT; and the OFF-WHITE x NIKE 'THE TEN' series, all of which are enough to attract the keen attention of trendsetters.

Besides collectible limited editions, domestic trend and sportswear brands like Li-Ning, Nike, Adidas, and Jordan jointly showcase the hottest new season items and limited editions, allowing the public to view the hottest pieces at once and have the opportunity to acquire their desired items at Changsha IFS, finding their own trend attitude.

(Trendy fashion show演绎current season trends)

Trendy Sports, All in Basketball

In the 'Sneaker Factory,' a unique and cool street basketball interactive area is set up for visitors to check in and interact. A beloved basketball shooting machine is also specially set up, with customized fluorescent-colored special basketballs for everyone to experience. Guests can get free shooting game tokens with purchase receipts from designated brands to participate in fun shooting challenges. Successful challengers have a chance to win generous trendy prizes, upgrading their trend taste.

The exhibition also features a street basketball area, showcasing trendy sneaker street scenes. The interactive installations quickly attracted a large crowd of trendsetters, becoming a popular check-in spot in the city.

The 'Sneaker Factory' is a new attempt by Changsha IFS to introduce trend culture into commercial spaces. By creating a complete sneaker culture experience space, it has better connected and dialogued with consumers. In the future, Changsha IFS will initiate more trend dialogues, creating more and better experience and exchange platforms for enthusiasts of various trend cultures.