Green Tiger RV Campground: Creating a New Chain Model for Affordable Star-Rated RV Campgrounds in China

How can the RV campground industry break the ice?

Driven by the upgrade of mass tourism consumption and compounded by the impact of the pandemic, RV travel has burst forth with vigorous vitality, which in turn has spurred the rapid development of the RV market. As for the domestic RV campground market, the first enterprise engaged in RV rental in China was established in 1999, marking the entry of China's RV industry into the market. However, the real development of RVs began in 2016, when the state successively issued a series of policies to promote RV tourism, accelerating the expansion of RVs in the Chinese market. Data shows that in 2020, the number of RVs in China reached over 130,000, with RV sales growth exceeding 30%, and the market size surpassing 6 billion yuan. The industry expects that in 2021, China's RV production and sales will once again see a major breakthrough.

Although China's RV market is booming, due to a low starting point, domestic RV manufacturers and RV campgrounds are almost all still on the verge of losses. In particular, the operation of RV campgrounds is struggling, mostly relying on passion and subsidies from other industries. How to achieve a breakthrough and profitability in RV campgrounds has become the biggest challenge for the industry and the key to its healthy and rapid growth.

High demand for RV campgrounds but a small market; the vicious cycle of no profitability awaits a breakthrough!

As people's living standards continue to improve and car ownership steadily grows, self-driving tours have become the top choice for many travelers. Among them, affected by the pandemic, RV travel has stood out with its distinctive form, attracting the attention of many travel enthusiasts. More and more people are choosing to drive their own RVs to experience the unique lifestyle of seeing the scenery outside the window at a glance. However, currently, many RV owners have not yet formed the habit of entering campgrounds; many RV owners use ordinary public parking lots as their base, relying on nearby shops for water and electricity replenishment most of the time. But with more young people joining the ranks of RV campgrounds, the standardization of parking lot management, and the upgrading of people's consumption concepts, staying at RV campgrounds has become a new demand for most RVs in the new consumption environment. RV owners need the market to provide more standardized RV campgrounds, which will make RV travel more convenient, comfortable, and reassuring. The demand for RV campgrounds is also growing explosively, and the occupancy rate of RV campgrounds is steadily rising.

What kind of campground do RV owners most look forward to?

Almost every RV enthusiast who has been on long-distance self-drive tours has encountered such problems:

After finally finding a campground online, after driving hundreds of kilometers to the destination, they find that the campground no longer offers stays;

Entering an unfamiliar campground, they have no idea what the campground can provide; non-standardized campgrounds leave RV owners without a sense of security and trust;

After entering the campground, they spend a long time searching for the owner or staff, and when they want to leave, settling the bill requires manual operation, making the campground poorly self-service;

They are satisfied with the campground's facilities, but the price is sky-high; a campground costing over 100 yuan per day makes RV owners feel it's not as good as staying at a star-rated hotel. If they stay for a long time, the campground fee becomes a significant expense, so they have to leave regretfully.

This current state of RV campgrounds greatly troubles RV owners, and most RV owners have an ideal stay model in mind—a cost-effective, affordable, star-rated, standardized, intelligent, and self-service RV campground. Just like domestic chain hotels, with standardized basic hardware and services, personalized campground spaces, reasonable prices, self-service entry and checkout, combined with humanized service and intelligent consumption, making RV vacations more worry-free, reassuring, and comfortable.

Green Tiger RV Campground, a national chain brand, emerges as the times require!

Green Tiger RV Campground brand chain—a domestic brand operation focused on affordable star-rated RV campgrounds. Positioned with "economical prices, star-rated services," and featuring unmanned parking entry systems, fully intelligent water and electricity service systems, convenient business and travel amenities, and a relaxed campground atmosphere, it creates a safe and reassuring campground environment for RV owners, allowing them to experience a star-rated sense of belonging, redefining the standard for a new generation of economy RV campgrounds.

1. Ultra-high cost performance: Premium quality at suitable prices, offering RV owners the most affordable star-rated campground services;

2. Intelligent self-service: Online mini-program booking, national campground map navigation, unmanned parking entry systems, and smart water and electricity posts, making services more convenient and worry-free for customers;

3. Standardized services: A nationwide standardized service system and standards for campgrounds, with personalized campground spaces, giving RV owners more peace of mind.

For RV campground owners: "The Green Tiger chain brand makes RV campground operation simpler, more efficient, and more profitable"

1. Increased customer sources. The platform's massive customer base and members provide a steady stream of customers for its branded campgrounds, enabling rapid profitability;

2. Reduced labor costs. Semi-self-service and minimal-staff operation of RV campgrounds also saves labor costs, achieving efficient operation;

3. Smart enhancement. Solving problems such as smart parking billing, sales statistics, and intelligent device networking in RV campgrounds, achieving semi-self-service intelligent management;

4. Standardization improvement. Achieving standardized output of campgrounds, creating an environment and service that make RV owners worry-free, assured, and comfortable;

5. Systematic marketing and promotion. Member referral, Baidu promotion, WeChat, Douyin (TikTok), and influencer marketing methods achieve efficient exposure and conversion for campgrounds;

6. Enhanced brand influence. As the number of campgrounds and members grows, the Green Tiger brand enhances the premium ability and customer attraction of campgrounds, helping them quickly stand out in surrounding areas.

For RV travelers: "The Green Tiger chain brand makes RV travel more worry-free, more affordable, and more reassuring"

Affordable fees. At every Green Tiger branded RV campground, the daily fee for Green Tiger members ranges from 50 to 80 yuan, making RV stays easier and more worry-free;

Star-rated service. At Green Tiger branded RV campgrounds, from finding the campground via the mini-program to entering and leaving, the entire process offers semi-self-service intelligent services with standardized hardware, providing RV travelers with a more comfortable and convenient experience.

Green Tiger RV Campground is committed to creating a new chain model for affordable star-rated RV campgrounds in China, making RV travel better. The first Green Tiger RV campground will officially open to RV travelers on August 1 at Zhongji Sea in Lijiang. Everyone is welcome to experience the first Green Tiger RV campground.

Green Tiger RV Campground's layout centers on popular RV travel routes in Yunnan, Hainan, Xinjiang, etc., gradually expanding to the eastern coast and inland areas. It plans to develop 300 Green Tiger branded RV campgrounds within three years, forming a nationwide RV campground network and building the largest affordable star-rated RV campground brand in China.