“Jinxiang Xinghui · Walking in the Sunshine” Hiking Festival Celebrates China Tourism Day

📍 Dalian · 👁 68 reads

The 22nd Dalian International Hiking Festival was successfully held in Dalian, Liaoning, on May 18 and 19. The Northeast Regional Management Team of Jinjiang Hotels (China Zone), along with the Vacation Apartment Business Division’s brand portfolios—Ginco Hotels, Yunju Series, Huiyu, and Ouxia Series Resort Hotels—jointly participated in the hiking festival. Under the theme “Jinxiang Xinghui • Walking in the Sunshine,” they showcased the vibrant spirit of the Jinjiang Hotels (China Zone) Northeast regional team and the development style of their hotel brands. Currently, Dalian is one of the core cities where Jinjiang Hotels (China Zone) has a relatively concentrated brand presence in the Northeast region, with over 50 hotels in operation locally.

The Northeast Regional Team of Jinjiang Hotels (China Zone) participating in the 22nd Dalian International Hiking Festival

The Dalian International Hiking Festival is a flagship mass sports event in Dalian, recognized as a city symbol, a sports gathering, a festival for citizens, and a carnival for hiking enthusiasts. Having been successfully held for 21 editions, it has attracted over 4 million participants cumulatively and is hailed by the International Walking Federation as “the world’s most influential walking event.” This year’s two-day festival gathered walkers from 32 countries and regions and 139 domestic cities, with an expected total of 250,000 participants.

May 19, the date of the Dalian International Hiking Festival, also marks the 14th China Tourism Day. A total of 80 people from the Northeast Regional Management Team of Jinjiang Hotels (China Zone) and general managers of hotels in the Dalian urban area participated in this hiking event. Meanwhile, the presence of the Ginco Hotels, Yunju Series, Huiyu, and Ouxia Series Resort Hotels brands attracted widespread attention. It was not only a cross-industry collaboration between brands and the Dalian International Hiking Festival but also a collective celebration of “China Tourism Day” by the Northeast regional team of Jinjiang Hotels (China Zone).

“China Tourism Day” originates from the opening chapter of “The Travel Diaries of Xu Xiake,” titled “Travel Notes on Mount Tiantai,” by the great Ming dynasty traveler, geographer, historian, and writer Xu Xiake: “On the last day of the third lunar month of Guichou year (May 19, 1613 AD), leaving Ninghai by the west gate, the clouds parted and the sun shone brightly, with joyful expressions in both people’s hearts and the mountain scenery.” This brief 24-character opening of Xu Xiake’s work left a cultural tourism treasure for future generations. On November 6, 2000, Ninghai County in Zhejiang Province issued the “Xu Xiake Travel Club Declaration,” which for the first time in China formally proposed setting “5·19” (the opening day of Xu Xiake’s Travel Diaries) as “China Tourism Day.” On April 10, 2011, the State Council officially approved that from 2011 onward, May 19 of each year would be designated as “China Tourism Day.” The theme for China Tourism Day 2024 is “Travel Freely in China, Live a Happy Life.”

In recent years, “new-styled lodging” has become a necessity for a quality life. China’s hotel industry has entered a stage of high-quality development pursuing richness, diversity, refinement, and quality. The public yearns to explore more diverse, distinctive, or vibrant travel destinations. Jinjiang Hotels (China Zone) has been strategically positioned in the resort hotel segment for many years, owning brands such as Ginco Hotels, Yunju Series, Huiyu, and Ouxia Series. The brand philosophy and promoted lifestyle of these four resort hotel series resonate well with this year’s China Tourism Day theme, “Travel Freely in China, Live a Happy Life.”

Ginco Half-Mountain Hot Spring Hotel in Tengchong, Yunnan

As a high-end Zen-style resort hotel under Jinjiang Hotels (China Zone) that combines aesthetics and experiential value, Ginco Hotels focuses on the needs of modern urbanites for physical and mental balance and joy, integrating Eastern Zen philosophy. The hotel is strategically located in 5A scenic spots, international tourism resorts, economic centers, and other tourist destinations across major tourism provinces, offering guests an immersive resort experience that blends travel, leisure, vacation, recuperation, and living.

Yunju Hotel at Beijing’s Yonghe Temple and Gui Street Courtyard

As a mid-to-high-end Chinese-style art and culture hotel brand under Jinjiang Hotels (China Zone), the Yunju Hotel Series targets niche markets and aesthetic styles, creating three differentiated artisan brands: Tingran Yunju, Huiting Yunju, and Feifan Yunju. Through “one hotel, one design,” the Yunju Hotel Series combines architectural aesthetics with urban environments and natural landscapes, incorporating local folk traditions and artistic essence. This achieves a high degree of integration between architecture and space, culture and art, and experience and emotion, giving guests a delightful vacation experience of “stealing a moment of leisure in a busy life.”

Huiyu Hotel at Changsha Moon Island Guanziling Metro Station

As a nature-inspired hotel brand under Jinjiang Hotels (China Zone) that advocates healing for body and mind, Huiyu Hotels has always taken “Nature Heals the Heart” as the essence of its brand experience. Built on four pillars—“soothing the body, invigorating vitality, touching the soul, and perceiving happiness”—it blends urban natural aesthetics to create a new, naturally restorative living experience for guests.

Ouxia • Mediterranean Hotel at Shanghai Xinzhuang Metro Station

Another resort hotel brand under Jinjiang Hotels (China Zone), the Ouxia Series, has become a benchmark one-stop destination for reverse city vacations, thanks to its unique brand philosophy and distinctive design. At Ouxia • Mediterranean Hotel, guests can enjoy the Mediterranean-style relaxation, nourish their body and mind with healthy Mediterranean cuisine, and experience an authentic “Mediterranean” lifestyle.

As a renowned tourist city, the cultural tourism industry holds significant value and meaning for Dalian’s urban economic development. The successful hosting of this hiking festival will strongly promote the growth of Dalian’s cultural tourism industry. The Northeast Regional Management Team of Jinjiang Hotels (China Zone), together with the Ginco Hotels, Yunju Series, Huiyu, and Ouxia Series Resort Hotels brands, actively participated, further strengthening their integration with Dalian’s cultural tourism sector. As a coastal resort city, Dalian offers deep development potential and broad market prospects for resort hotels. In the future, Ginco Hotels, Yunju Series, Huiyu, and Ouxia Series will deepen their presence in the Northeast market, creating a higher-quality leisure and vacation lodging experience for Dalian’s cultural tourism industry and global travelers.