Yuan Ying Cultural IP Showcases Contemporary Charm, Guyuan's Cultural Tourism Integration Demonstrates Development Vitality

Mutual Wisdom · Harmonious Coexistence

Cultural tourism is an important pillar industry for China's economic and social development, and also a significant force in promoting urban-rural integration and cultural prosperity. With the deep integration of culture and tourism, creating a high-quality cultural tourism integration industry chain tailored to local conditions has become a core issue for regions developing cultural tourism. The '14th Five-Year Plan for Cultural and Tourism Development' issued by the Ministry of Culture and Tourism clearly states that efforts should be made to advance culture's soul-shaping role, leverage culture's empowering function and tourism's driving role, promote cultural tourism integration, and strive for innovative development.

From September 25 to 27, 2023, the 'Master Yuan Ying and the Sinicization of Religion Forum Event' grandly opened in Guyuan. For Guyuan, this event was an important opportunity to promote Yuan Ying culture and establish Guyuan's Yuan Ying cultural IP. The event, themed 'Mutual Wisdom · Harmonious Coexistence,' showcased in multiple aspects Guyuan's innovative concept and strategic plan of 'shaping tourism with culture, highlighting culture through tourism.'

Shaping Tourism with Culture, Highlighting Culture through Tourism

In promoting the deep integration of culture and tourism, Guyuan has unique resource advantages. On one hand, Guyuan, with its rich historical and cultural heritage, has abundant tourism resources. It is not only the world-renowned 'Capital of Edible Fungi in China' but also boasts Cuiping Lake, the largest freshwater lake in Fujian Province, as well as the scenic Gaogang Grassland and Baixi Grassland. On the other hand, with a thriving culture, Guyuan has several heavyweight cultural IPs. The goddess Chen Jinggu attained enlightenment here, the great Confucian scholar Zhu Xi taught here, and the eminent Buddhist master Yuan Ying was born here. These high-quality natural scenery and cultural resources have laid a solid foundation for the high-quality integrated development of Guyuan's cultural tourism.

The holding of this forum event highly aligns with Guyuan's strategic spirit of 'shaping tourism with culture, highlighting culture through tourism.' Master Yuan Ying is not only a patriotic eminent monk and Buddhist leader in modern and contemporary China, but also a model of loving the country, family, and people. Through forms such as online and offline academic material collection, on-site venue tours, calligraphy and painting art exhibitions, and forum meetings, this event presented to domestic and international guests the inheritance power and outstanding achievements of Yuan Ying's spirit. While playing the 'Yuan Ying Culture' card, it also showcased and promoted the beautiful scenery of great Guyuan.

(Guyuan scenery)

Promoting Tourism through Culture: Guyuan's 'Poetry and Distant Places'

In recent years, focusing on the strategic goal of 'shaping tourism with culture, highlighting culture through tourism,' Guyuan has achieved fruitful results in the deep integrated development of cultural tourism economy. Relying on its advantages in natural ecology, historical humanity, location and transportation, Guyuan is comprehensively promoting the transformation from a county rich in cultural tourism resources to a strong county in cultural tourism economy. In addition to focusing on building A-level tourist attractions such as Cuiping Lake, Qianyang, Qiancuo, and Jinyi, and accelerating the creation of 12 golden tourism villages and 5 boutique tourism routes, Guyuan pays more attention to building characteristic brands, continuously exploring and promoting Guyuan's characteristic cultures such as Chen Jinggu belief culture, Yuan Ying culture, reservoir area culture, Jinyi culture, red culture, and mushroom culture.

As the integration of culture and tourism continues to deepen, Guyuan's 'tourism+' new business forms are constantly emerging, and cross-industry integration is flourishing. The county will also take this event as a new starting point to continue exploring the connotation of Yuan Ying culture and strengthening its promotion, using culture as a platform to promote Guyuan's social and economic development and to promote the integrated development across the Taiwan Strait. In particular, by combining basic resources such as Duan Shang Village, the hometown of Yuan Ying, and Tiangongling Calligraphy and Painting Exhibition Venue, Guyuan County will further integrate related resources with the Yuan Ying cultural IP as the core, tell Guyuan's story through the combination of culture and tourism, and promote the deep integrated development of cultural tourism economy with more precise, greater intensity, and more effective policy measures, creating a more distinctive and vibrant 'poetry and distant places' for Guyuan!