In 2023, 皇玥 Reaches 40 Stores Across Hong Kong, with Louis Koo as Brand Ambassador
Background of 皇玥 Group
皇玥 was founded in Hong Kong in 2018. It sets up its own factory to produce quality pastries, insisting on 100% Hong Kong-made. The first 皇玥 store opened in 2019, and within just six years, the number of stores across Hong Kong has reached forty, spanning Kowloon, Hong Kong Island, the New Territories, and more. It can be regarded as a dark horse in new retail.
Background of 皇玥 Pastry Chefs
Dr. Yim Wan Bo, founder of the 皇玥 Group, sincerely invited Master Yip Wing Wah, the creator of the Peninsula Hotel's custard mooncakes and a master pastry chef, along with his sole apprentice, Michelin pastry chef Master Lai Wing Koon, to join the 皇玥 Group. This was done to allow more people to taste quality pastries and to promote the high-quality 'Hong Kong-made' pastries worldwide. Master Yip Wing Wah is known as the father of custard mooncakes and is regarded as a titan in Hong Kong's mooncake industry. In 2018, Master Yip innovated on the basis of custard mooncakes, developing the molten custard mooncake and creating Hong Kong's first molten sesame mooncake, sparking a molten mooncake craze.
皇玥 Mooncake Awards
皇玥 mooncakes have won the Grand Gold Award at the Monde Selection (known as the 'Nobel Prize of Food') for five consecutive years.
皇玥 Mooncake Ambassador
This year, 皇玥 continues to have superstar Mr. Louis Koo as its mooncake ambassador. Mr. Louis Koo is cautious about food choices and has certain standards, which is why he highly approves of 皇玥's products. He has been persistent in film production and creation, earning numerous awards in the film industry, and film professionals from around the world recognize Mr. Louis Koo.
We sincerely recommend 皇玥's many acclaimed mooncake series — Supreme Series, Classic Series, Fashion Series, Low-Sugar Series, and Heritage Series — each with its unique characteristics.
皇玥's 2023 New Mooncake Boxes Are Here!
The design and colors of 皇玥 mooncake gift boxes this year are truly beautiful; each color is captivating. The double-layer square gift boxes come in elegant champagne gold, bright amber orange, and fashionable light purple. The double-layer rectangular boxes are available in celadon green and sky blue. This year, a new romantic pink double-layer rectangular box has been added.
The lightweight four-piece mooncake boxes have been updated with a fresh, stylish lemon yellow. The traditional square gift box introduces new elements with a romantic pink main tone and embossed leather pattern, offering more color options for traditional mooncake boxes. After the festival, these gift boxes can also be transformed into jewelry boxes, making them very practical.
The new 2023 packaging offers you more choices to share with family and friends, conveying your heartfelt wishes. During this special festival, 皇玥 mooncakes are your best choice!
The 2023 皇玥 New Mooncake Series is now available in Mainland China. You can shop from today at 皇玥's Tmall and JD.com flagship stores. For more information, please follow 皇玥's official WeChat public account — 皇玥饼艺.
