Second Motto by Hilton Hotel Opens in Midtown Manhattan

Introduction: The Hilton Times Square Motto by Hilton recently opened its doors, continuing the brand's flexible design and showcasing local character. It is the group's second lifestyle hotel in downtown New York. With the opening of several brand hotels, Hilton has added nearly 2,000 guest rooms in the core area of Times Square.

NEW YORK, Sept. 27, 2023 /PRNewswire/ -- Hilton (NYSE: HLT) has welcomed its second Motto by Hilton hotel in one of the world's most iconic travel destinations: Hilton Times Square Motto by Hilton, marking a new era of growth for the brand. The 400-room hotel is located in the heart of Manhattan's famed Times Square, offering guests a pure, immersive stay amidst the vibrant Broadway atmosphere.

Second Motto by Hilton Hotel Opens in Midtown Manhattan

Theodora De Souza, Global Brand Leader, Motto by Hilton, said, "We are thrilled to welcome guests to Hilton Times Square Motto by Hilton. This opening marks a milestone for the brand, further enhancing our presence in New York City. The hotel fully embodies the brand's essence – situated in the heart of one of New York's most famous neighborhoods, with flexible and modern design elements that encourage guests to connect with and feel the city's urban landscape and energy from the surrounding Broadway, museums, culinary experiences, and cultural offerings."

Unlike the larger hotels in downtown New York, Hilton Times Square Motto by Hilton will appeal to guests who prioritize connection and efficiency. The guest rooms are thoughtfully designed with soft, neutral textures to provide a comfortable resting space. Flexible storage solutions and technology enhance the guest experience. The hotel's signature restaurant, The Alderman, infuses the classic elegance of a New York eatery, offering American dishes and craft cocktails, reinterpreting early 20th-century inspiration with a modern atmosphere.

Located on the north side of 47th Street in the bustling heart of New York City, Hilton Times Square Motto by Hilton is the ideal starting point for urban adventures. Guests can walk to 41 Broadway theaters, enjoy immersive performances, visit numerous unique outdoor attractions and various distinctive restaurants. The hotel is just minutes from renowned uptown museums, including the Metropolitan Museum of Art, the Museum of Modern Art, and the Guggenheim Museum, as well as Radio City Music Hall and Rockefeller Center.

With the debut of Hilton Times Square Motto by Hilton, along with Tempo by Hilton, Homewood Suites by Hilton, and Hampton by Hilton, which opened this summer and are about to open, Hilton will add nearly 2,000 guest rooms in the iconic destination of Times Square.

Peter McNamee, General Manager of Hilton Times Square Motto by Hilton, said, "Times Square is a unique community and tourist destination. The team at Hilton Times Square Motto by Hilton warmly welcomes guests and locals to explore the hotel and the surrounding urban culture. Combining hospitality, flexible design, and a prime location, the hotel will undoubtedly offer guests the most authentic New York experience."

Tribute to the Past, Embracing the Future

Inspired by the style and design of 1920s New York, the hotel blends contemporary modern lines and architectural elements. Refined, warm tones create a peaceful retreat for guests, away from the hustle and bustle while still offering convenience, with the dazzling lights and famous attractions within easy reach. Headboards that mimic the city skyline, curves and corners reflecting urban architectural changes, and neutral, calm textures all convey a connection between past and present.

The artwork in the hotel is carefully curated by contemporary artists, reinterpreting the lines and forms of a century ago—the 1920s—in a minimalist, sophisticated way within the modern era. Unlike the rich external colors, the hotel's interior art focuses more on shape combinations, with softer, more refined details. The reception area, from the living space to the arched lobby bar and the restaurant, is cleverly designed with arches and flowing curves to create a natural connection.

Flexible Guest Rooms with Smart Technology

The guest rooms at Hilton Times Square Motto by Hilton are cleverly and compactly arranged, with a soft, modern design to showcase unobstructed city views. The rooms feature top-tier mattresses and ambient soundproofing to ensure a restful night's sleep. The hotel offers a series of connecting rooms, allowing guests to book up to six adjoining rooms. As a pioneer of Hilton's direct booking connecting room technology, Motto by Hilton guests can enjoy the brand's unique room configurations and simplify coordination for group stays with family and friends.

Other room details include:

- Clever room layouts maximize space utilization while offering facilities that meet multiple guest needs. With smart room technology, guests can adjust temperature and lighting via mobile devices to create a personalized space.

- Flexible bed configurations, including bunk bed rooms (upper single bed), convertible queen rooms (bed can be folded into the wall), and standard queen rooms.

- Thoughtful design details to maximize usable space, such as built-in storage cabinets and conveniently placed power outlets.

- Stylish, beautifully appointed bathrooms with premium amenities, quality showerheads, illuminated vanities, and full-length mirrors.

The hotel responds to the brand's commitment to global carbon neutrality projects to create a positive impact. Brand projects include Starch Wastewater to Energy in Thailand, Rwanda Boreholes, Blue Fire Bio Wastewater Treatment and Biogas Utilization, Crow Lake Wind Energy, and InfraVest renewable energy projects in Taiwan.

Hilton Times Square Motto by Hilton has joined Hilton Honors, the award-winning guest loyalty program of Hilton. Hilton Honors members who book and stay can enjoy instant benefits, including digital keys, flexible redemption of points and cash combinations, member discounts, and free Wi-Fi.

The Motto by Hilton brand launched in 2018. Hilton Times Square Motto by Hilton is the brand's sixth hotel, following Motto by Hilton New York City Chelsea, Motto by Hilton Washington DC, Motto by Hilton Philadelphia Rittenhouse Square, Motto by Hilton Tulum, and Motto by Hilton Rotterdam Blaak. Additionally, several more hotels are set to open in Cusco, Peru; Hong Kong, China; Glasgow, UK; and Atlanta, Georgia, among other locations. Among them, Motto by Hilton Hong Kong Soho, located in the heart of Soho on Sheung Wan, blends Hong Kong's vibrant atmosphere with cultural depth. It will be the brand's first hotel in Asia, expected to open in 2024, offering guests an unparalleled micro-stay.