Haval H9 Tracing the Origins of the Three Rivers: Interpreting the Responsibility of Off-Roading

The source means where it originates and where it sets off. For off-roaders who love landscapes, nature is their home ground, and exploring the harmony between humans and nature turns off-roading into a mission of conviction. Out of love and reverence for nature, they trace and protect. The Haval H9, with its "Tracing the Origins of China" campaign, once again earns the "public support" for domestic off-roading by taking on social responsibility.

Mountains' ancestor, waters' source—the Yangtze, Yellow, and Lancang rivers, China's three mother rivers, originate here, nurturing countless lives closest to the sky on Earth. On this treasure land with an average altitude of over 4,500 meters, lakes and marshes are scattered, and high mountains like the Kunlun and Tanggula ranges stretch with glaciers standing tall. Abundant and clean waters converge to form the famous "Chinese Water Tower"—the Three-River Source Region.

Not long ago, the HAVAL × Discovery [Explore ● Extreme Mountains and Rivers] "Tracing the Origins of China: Haval H9 Three-River Source Eco-Cultural Tour" concluded successfully in Yushu, Qinghai. The Haval H9 brand, Yushu Prefecture Government, the off-road club "Hong Jiu" team, and national media witnessed the opening of the "Great Beauty Qinghai ● Jiangyuan Yushu Three-River Source Eco-Cultural Tourism Festival." At the same time, Haval and the Yushu government reached a strategic cross-industry cooperation, integrating multiple forces to promote regional cultural tourism through off-roading. With concrete actions, Haval H9 demonstrates the social responsibility of a benchmark domestic off-road brand.

Eight-Year Journey: The Public Welfare Spirit of a Domestic Off-Road Benchmark

Venturing into remote, oxygen-thin areas, guided by the mission of tracing China's origins, the Haval H9 carried nearly a hundred owners and media members to successfully visit the source of the Yellow River, adding a significant chapter to its off-road culture. How will such a grand eco-cultural tour impact the brand's image building and development?

When we look back at the Haval H9's journey, we find numerous similar cases:

- Partnering with "Baby Come Home," the Hong Jiu team helped abducted and lost children return home, embodying Haval's public welfare and social responsibility.

- Visiting heroes fighting desertification in Duolun and donating funds for ecological desert control to contribute to environmental protection.

- Entering the revolutionary holy land of Yan'an, visiting the pagoda mountain and Zaoyuan red cultural sites to understand the Yan'an spirit.

- Reliving touching stories of Sichuan earthquake relief and tracing the 24 bends of the Stilwell Road's wartime history, drawing strength from earthquake and war resistance spirits.

- At the "FAST Sky Eye," looking up to cutting-edge astronomical technology and exploring the stars and sea.

- When Henan suffered heavy rain disasters, the Hong Jiu brothers rushed to help, leaving a heroic tale of flood resistance...

Using heroic acts to demonstrate the broad-mindedness of off-road enthusiasts has always been the brand value Haval H9 advocates. Countless good deeds over eight years have been filled with the presence of the "Hong Jiu" team car club. Since the birth of the Haval H9 in 2014, marking a new chapter for China's hardcore off-roading, the club named "Hong Jiu" was founded by Lao Jiu the same year, simultaneously starting a journey of off-road dreams with shared purpose. Eight years later, the Hong Jiu team has grown into a national car club with 30,000 registered members. They act together—fighting epidemics, fighting floods, embracing responsibility—driving H9s to spread boundless love.

Public welfare actions and the off-road spirit of the Haval H9 converge into a great Chinese force, inspiring Haval owners to spread off-road positive energy. Tracing the origins of China and protecting the ecological environment of the Three-River Source are also manifestations of Haval H9's national sentiment. Shouldering the responsibility of a domestic brand, contributing modest efforts to the homeland—this is not a question of worth, but a necessary duty.

Multi-Party Cooperation: Opening a New Chapter of Off-Roading

Protecting the mother rivers is crucial to the great rejuvenation and sustainable development of the Chinese nation. The "Chinese Water Tower" is the life source of the country; protecting the Three-River Source is vital to China's development.

This "Tracing the Origins of China" campaign promoted the development of the Three-River Source through a cross-industry collaboration described as a "dream team." Partnering with the Haval H9, a totem-like icon in the hardcore off-road SUV segment, it used its fearless all-terrain performance to delve deep into the Three-River Source hinterland, explore its diverse natural landscapes and unique Chinese culture, gain deeper understanding and awareness, and advocate ecological protection among the public. Partnering with the Yushu Prefecture Government, it realized the integration of off-roading and tourism, created premium self-driving routes, allowing more off-road enthusiasts to experience the mysterious and charming Qinghai-Tibet culture and boost the regional economy. With the support of a car club passionate about public welfare, multiple parties joined hands, implementing policies and measures, creating an innovative model of off-road exploration and regional development, and actively responding to the call to protect the "Chinese Water Tower."

King-Level Strength: Traversing High-Altitude Extremes

During the two-day origin-tracing journey, the Haval H9 led media and car owners not only deep into the Three-River Source hinterland but also traced through the source of the Yellow River after the event. Gobi, grasslands, wetlands, mountain roads—the vehicle's quality and strength were verified everywhere.

In terms of off-road performance, the 2.0T engine + 8AT transmission efficient powertrain gives the Haval H9 strong power and more agile, comfortable handling. The powerful intelligent four-wheel-drive system and the all-terrain control system with 7 driving modes endow the Haval H9 with superb passability to conquer various complex road conditions. The non-load-bearing body with professional high-strength chassis, higher ground clearance, and stronger body is essential for a hardcore off-roader. Low-speed off-road cruise, tank turn—two professional off-road tools—plus front/rear electronic differential locks and a central multi-plate clutch differential with locking function, create a gap between the Haval H9 and its competitors, giving owners a sense of security while also allowing them to roam freely.

As a benchmark product of Chinese off-roading, the Haval H9 not only delivers comprehensive and powerful all-terrain off-road experiences to users but also never forgets its national pride as a domestic off-road leader. It continuously innovates in products and goes all out to build a distinctive Chinese off-road culture, actively taking social responsibility, showing commitment to society and users. It has witnessed the transformation of Chinese off-road culture from basic cross-country technical challenges to more responsible public welfare acts like protecting ecology and giving back to society. Chinese off-roading, represented by the Haval H9, is coalescing into a force, blooming like the highland's gesang flowers.