Greenview Cultural Tourism: Nine Paths to Advance 'New Reforms' in Cultural Tourism Consumption Supply
Against the backdrop of the normalization of the COVID-19 pandemic, technology empowerment, and high-quality requirements, the demand side of consumption has gradually put forward new demands. Greenview Cultural Tourism believes that in an era of rapid change and innovation-driven development, the supply side must grasp the market and business models through innovation, and effectively align the relationships among products, services, and marketing. With the promotion of pandemic response strategies and specific drugs, it is expected that 2022 will usher in a gradual opening and recovery process, and 2023 may see a new peak in the cultural tourism industry. We need to prepare ideas, technologies, and development for cultural tourism innovation.
01. Blockbuster Introduction â Core Support for Cultural and Tourism Consumption
Greenview Cultural Tourism summarizes blockbuster introduction into seven categories: iconic tourism landscapes, innovative amusement equipment, specialty cuisine, themed accommodation products, distinctive performance products, cultural and creative products, and sports activities.
[Blockbuster Introduction] â â Iconic Tourism Landscapes
Iconic tourism landscapes are positively correlated with the "theme" of a tourism area or scenic spot, and can become the project's appeal and unique selling point. They can be summarized as land art landscapes, distinctive architectural landscapes, and characteristic project landscapes.
The Thirteenth Division's "Red Star Shines on the Eastern Tianshan" Land Art Landmark â the "Westward Red Star" City Observation Tower [Blockbuster Introduction] â â¡ Innovative Amusement Equipment
Facilities and equipment are inherently industrial. In addition to leveraging virtual technology, innovation in amusement equipment requires giving them a soul and cultural value, making the play experience fun, interactive, and culturally immersive. This is also the biggest difference between planning companies and equipment companies.
Tourism and culture are truly inseparable, but how do we ultimately turn them into products on the ground? How do we turn them into consumption? How do we transform them into overall appeal and brand value? How do we achieve effective alignment with the consumption needs of modern people? In fact, there are many technical steps, and many commercial and business structures need to be implemented. In Greenview Cultural Tourism's participation in the "Chongqing Wushan Goddess Scenic Area Upgrade Planning and Conceptual Design," the project team designed many interactive landscapes, installations, and cultural experience projects around the pattern of "One Road, Four Realms, Nine Grades" and the recreation structure of "Entering the Cloud Gate â Accompanying the Cloud Immortal â Sharing Clouds and Rain â Ascending the Cloud Terrace," which received high recognition from the government, and some have entered the construction phase.
Chongqing Wushan Goddess Scenic Area Upgrade Planning and Conceptual Design
In 2020, the Goddess Scenic Area successfully passed the expert review organized by the Ministry of Culture and Tourism and was included in the national 5A-level tourist attraction creation list. Subsequently, Greenview Cultural Tourism completed the "Chongqing Wushan Goddess Scenic Area Upgrade Planning and Conceptual Design." Based on the current development status of the Goddess Scenic Area and combined with its core development needs, the plan promoted the quality upgrade and development of the Wushan Goddess Scenic Area.
Greenview Cultural Tourism's Innovation Institute integrated the Goddess Temple, Goddess Peak, Wushan Clouds and Rain, poetry culture, and other goddess-related cultural and tourism resources. From the perspective of tourism destination construction, it fully improved product appeal, business structure, recreation methods, circulation connectivity, and operations. Based on the scenery of Wushan Clouds and Rain, it elevated the goddess love theme, aiming to transform the Goddess Scenic Area into a comprehensive, multidimensional, and integrated scenic spot combining sightseeing, leisure, prayer, entertainment, and family vacations.
[Blockbuster Introduction] â ⢠Specialty Cuisine
Innovation in cuisine is mainly reflected in dining environment, dining ambiance, and dining service.
[Blockbuster Introduction] â ⣠Accommodation Products
From homestays to boutique hotels to themed hotels, from family hotels to resort hotels, star ratings are becoming less important now. What matters is their uniqueness, mainly involving innovation in form and experience. Suburban wooden cabins, container houses, bubble hotels, RV campsites, space capsules, cliff hotels, etc., are all changes in form. However, innovation in experience is different; experience emphasizes cultural expression, recreational content, wellness content, and the use of technology.
[Blockbuster Introduction] â †Distinctive Performance Products
From large-scale outdoor landscape performances at scenic spots to themed theaters, and then to interactive performances within scenic areas, development is continuous. I believe Chongqing should also have a deeply immersive performance product like "Wuhan Zhiyin Hao."
[Blockbuster Introduction] â ⥠Cultural and Creative Products
Some cultural and creative models and methods have been mentioned earlier, so I won't elaborate here.
[Blockbuster Introduction] â ⊠Sports Activities
Sports can actually be divided into many categories and are very important in cultural tourism projects. There are those based on resources such as grassland sports, forest sports, desert sports, Gobi exploration, and coastal sports; those based on the environment such as pastoral sports and suburban sports; those based on ethnic customs such as Tai Chi, kite flying, horse racing, yak racing, camel racing, etc.; and those based on venues such as adventure exploration sports and competitive sports.
The above is discussed from the perspective of seven blockbuster products. In fact, each category can produce blockbuster products and form its own characteristics.
02. World-Class Brands: Building World-Class Cultural and Tourism Destinations
Efforts should focus on telling Chinese stories well, building a number of world-class products, and innovatively promoting international cultural exchanges and dialogue among civilizations. World-class tourism destinations need to form a diversified market structure, international brands, an international product system, and especially the implementation of international service facilities and service models.
The products of world-class tourism destinations must meet diverse demands, involving breakthroughs in innovative tourism formats such as health and wellness, sports, healthcare, culture, study tours, art, and technology tourism. In the "Wuhan Comprehensive Tourism Development Plan," Greenview Cultural Tourism positioned Wuhan's comprehensive tourism as an internationally renowned river-and-lake leisure and cultural experience tourism destination, constructing a product framework of "1 major explosive project, 12 engine projects, and 100 supporting projects." In the "Xiamen Comprehensive Tourism Special Plan," we positioned Xiamen as a world-class leisure vacation city and an international coastal garden tourism destination. Spatially, we proposed the "up the mountains and down to the sea" spatial strategy, constructing a spatial structure of "one core, two poles, two belts, four zones, and four corridors." In terms of products, we formed a system of "3 core projects, 6 key projects, and 68 supporting projects."
03. Urban Renewal: New Opportunities for Cultural Tourism
Urban renewal is a major task when a country's urbanization level reaches a certain stage. After 40 years of rapid, extensive growth since reform and opening up, it is inevitable for China's urban spatial structure to shift from incremental expansion to stock quality improvement. Urban renewal has also become a focus of Greenview Cultural Tourism in recent years, with participation in a large number of urban renewal projects.
Urban renewal bears the historical mission of revitalizing urban space, regenerating humanistic memory, and reshaping social vitality in the new era. Whether it can produce culture and distinctive business forms is closely related to cultural tourism. Traditional urban commerce and streets can no longer form highlights in urban renewal, so it is very important to learn to use new drivers and new methods from cultural tourism.
Urban renewal can be roughly divided into three categories: demolition and reconstruction, organic renewal, and comprehensive renovation. In practice, all need to achieve six aspects: renovation, revitalization, improvement, enhancement, upgrading, and protection.
The first batch of urban renewal pilot projects has been launched successively. The "14th Five-Year Plan" outline proposed in a special column that urban renewal includes completing the renovation of 219,000 old urban residential communities built before the end of 2000, basically completing the renovation of old factory areas in large cities, renovating a number of large old streets, and renovating some urban villages according to local conditions. Therefore, the urban renewal market has broad prospects.
04. Nighttime Economy: Lighting Up the Nighttime Economy, Extending Consumption Time
Nighttime tourism products include night tours at scenic spots, nighttime cultural tourism consumption blocks, nighttime transportation "cultural tourism transformation," nighttime cultural tourism landscape belts, and nighttime cultural tourism complexes. The key is to transform landscape lighting and nighttime performances into diversified consumption models.
05. Event Gathering: Attracting Customers and Driving Traffic, Significantly Boosting Market Increment
Events can attract customers and drive traffic, significantly boosting market increment. Greenview Cultural Tourism can provide event resource introduction and event operation guidance services, specifically covering festival events, creative events, and exhibition events.
06. Study Tour Increment: Study Tours Poised to Explode Under the "Double Reduction" Policy, Making Up for the Weekday Market
Under the "double reduction" policy, study tours will usher in a new round of explosion with huge development space. Study tours based on cultural tourism destinations need to introduce high-quality study tour institutions and design excellent study tour courses. It is important to note that in addition to educational study tours, attention should also be paid to fields such as real estate study tours, health and wellness study tours, and business study tours. What I want to emphasize is the trend of study-tour-ization, such as health and wellness study-tour-ization and party-building study-tour-ization. Study tours can effectively drive the operation and development of tourism destinations on weekdays and during off-seasons.
07. Health and Wellness Support: Dominant Direction After the Pandemic, Stimulating Tourism Enthusiasm
Health and wellness is also a main product to solve the off-season problem of vacation destinations. For health and wellness tourism, Greenview Cultural Tourism has always proposed the structure of "Five Wellness Vacations": elderly care, heart-nourishing, health preservation, beauty preservation, and therapeutic wellness. Whether it is a health and wellness complex, a health and wellness resort town, or a health and wellness community, high-quality health and wellness service formats and strong operational capabilities are required.
08. Internet Celebrity Traffic Guidance: Focusing on the Attention Economy, Creating a New Tourism Image
In the era of "everyone is an internet celebrity," relying on multi-channel traffic monetization such as live streaming, e-commerce, and short videos has fueled innovative models like the internet celebrity economy and content economy. Scenic spots and cultural tourism destinations have also gradually begun to introduce and innovate internet celebrity tourism landscapes, internet celebrity tourism projects, and internet celebrity activities as important channels to boost secondary consumption.
09. Smart Empowerment: Self-Service in the Era of Independent Travel
Mobile business scenarios and smart management enable diversified independent travel. Under the independent travel system, smart transportation, smart sightseeing, smart dining, smart experiences, and smart management have all become very important. Smartification is definitely the core of future tourism industry upgrading. The combination of online and offline services is key to improving tourism service capabilities and efficiency. Governments everywhere are also implementing systems such as smart tourism planning, smart scenic spots, and smart management. I believe the biggest problem now is the lack of in-trip services. With the emergence of interest-based e-commerce, there will be greater emphasis on the combination of online and offline services during the trip.
About Ranlv Video â Comprehensive Tourism Short Video Marketing Platform
Ranlv Video, incubated by Greenview Cultural Tourism, has attempted a solution for internet-celebrity-style scenic spots by fully integrating scenic spot service content â from navigation, to queuing, to shopping, to ticketing, to interactive participation, games, event organization, internet celebrity interaction, scenic spot live broadcast stations, etc. The destination accounts created have become the best window for "one-click travel," allowing users to travel around the world with one device. Every "scenic spot account" can become a breakthrough window for the scenic spot.
Ranlv Video focuses on in-trip services and check-ins, forming a comprehensive service system covering pre-trip, in-trip, and post-trip. It includes not only e-commerce, but also scenic spot live broadcast stations, fan group services, check-in and promotion, internet celebrity attractions, internet celebrity projects, and check-in service functions.
Relying on the Ranlv app platform, it builds and integrates a smart service system for scenic spots!
Provides the new travel service of "Scenic Spot Check-in Station" to assist scenic spot marketing and promotion!
Ranlv Video also promotes "Ranlv Station" (also called Ranlv Check-in Station) in scenic spots. This is an on-site secondary consumption product that can be embedded in scenic spots, conforming to new changes in tourism consumption in the new era and new demands of tourism operations. It integrates scenic spot traffic generators, internet celebrity check-in points, new secondary consumption play styles, and new marketing models, making tourism check-ins more convenient and fun! There is a viewpoint: check-in equals sales. When tourists check in, it constitutes viral marketing for the destination. The communication model triggered by check-ins has become the most important direction guiding the supply-side reform of the tourism industry. Therefore, the integration of online and offline, effectively connecting the new check-in model and new media communication ideas, is the most important channel for future supply-side development to connect with demand-side needs.
We use this method to promote the Miao'er Gou Scenic Area. The Miao'er Gou Scenic Area, currently operated by Greenview Cultural Tourism, has opened a scenic spot account on Ranlv Video called "Trendy Play Miao'er Gou." Through this account, tourists can participate in immersive interactive experiences such as treasure hunts, lucky draws, and knowledge quizzes. They can also take a virtual tour of the Eastern Xinjiang Summer Palace · Miao'er Gou Scenic Area, getting real-time information on all the food, drink, and fun in the area, which will drive interaction between the Miao'er Gou Scenic Area and tourists.
We also created a catchy song called "I'm Eating Melon at Miao'er Gou" for the Eastern Xinjiang Summer Palace · Miao'er Gou, which was promoted on social media platforms such as Douyin, Ranlv Video, WeChat official accounts, WeChat Moments, QQ Music, NetEase Cloud Music, and Quanmin Kæ. This greatly enhanced the visibility of the Eastern Xinjiang Summer Palace · Miao'er Gou, attracting more tourists to the scenic area.
Ranlv Video â Ranlv · Beijing Trendy Play Card
The Beijing Trendy Play Card is developed by the Ranlv Video platform under Greenview Cultural Tourism. Ranlv · Beijing Trendy Play Card, guided by the China Tourist Attractions Association, is jointly launched by Greenview Cultural Tourism Group · Ranlv Media and well-known tourism annual card issuing institutions. It is a high-value cultural tourism, entertainment, and trendy play all-in-one card, mainly targeting the Beijing area. It integrates high-quality attractions, well-known trendy play stores, internet celebrity check-in spots, and other quality resources, covering eating, drinking, playing, having fun, traveling, shopping, and entertainment. It provides users with super fun, super discounts, super complete, and super worry-free travel and trendy play information and guides. Members will enjoy super-value benefits. It is a multi-functional membership benefits card, essential for singles, couples' dates, fashion women, trendy men, weekend team building, family outings, friend gatherings, and parent-child fun! Limited quantity, first come first served!
Against the backdrop of the normalization of the COVID-19 pandemic, technology empowerment, and high-quality requirements, the demand side of consumption has gradually put forward new demands. Greenview Cultural Tourism believes that in an era of rapid change and innovation-driven development, the supply side must grasp the market and business models through innovation, and effectively align the relationships among products, services, and marketing. With the promotion of pandemic response strategies and specific drugs, it is expected that 2022 will usher in a gradual opening and recovery process, and 2023 may see a new peak in the cultural tourism industry. We need to prepare ideas, technologies, and development for cultural tourism innovation.
01. Blockbuster Introduction â Core Support for Cultural and Tourism Consumption
Greenview Cultural Tourism summarizes blockbuster introduction into seven categories: iconic tourism landscapes, innovative amusement equipment, specialty cuisine, themed accommodation products, distinctive performance products, cultural and creative products, and sports activities.
[Blockbuster Introduction] â â Iconic Tourism Landscapes
Iconic tourism landscapes are positively correlated with the "theme" of a tourism area or scenic spot, and can become the project's appeal and unique selling point. They can be summarized as land art landscapes, distinctive architectural landscapes, and characteristic project landscapes.
The Thirteenth Division's "Red Star Shines on the Eastern Tianshan" Land Art Landmark â the "Westward Red Star" City Observation Tower [Blockbuster Introduction] â â¡ Innovative Amusement Equipment
Facilities and equipment are inherently industrial. In addition to leveraging virtual technology, innovation in amusement equipment requires giving them a soul and cultural value, making the play experience fun, interactive, and culturally immersive. This is also the biggest difference between planning companies and equipment companies.
Tourism and culture are truly inseparable, but how do we ultimately turn them into products on the ground? How do we turn them into consumption? How do we transform them into overall appeal and brand value? How do we achieve effective alignment with the consumption needs of modern people? In fact, there are many technical steps, and many commercial and business structures need to be implemented. In Greenview Cultural Tourism's participation in the "Chongqing Wushan Goddess Scenic Area Upgrade Planning and Conceptual Design," the project team designed many interactive landscapes, installations, and cultural experience projects around the pattern of "One Road, Four Realms, Nine Grades" and the recreation structure of "Entering the Cloud Gate â Accompanying the Cloud Immortal â Sharing Clouds and Rain â Ascending the Cloud Terrace," which received high recognition from the government, and some have entered the construction phase.
Chongqing Wushan Goddess Scenic Area Upgrade Planning and Conceptual Design
In 2020, the Goddess Scenic Area successfully passed the expert review organized by the Ministry of Culture and Tourism and was included in the national 5A-level tourist attraction creation list. Subsequently, Greenview Cultural Tourism completed the "Chongqing Wushan Goddess Scenic Area Upgrade Planning and Conceptual Design." Based on the current development status of the Goddess Scenic Area and combined with its core development needs, the plan promoted the quality upgrade and development of the Wushan Goddess Scenic Area.
Greenview Cultural Tourism's Innovation Institute integrated the Goddess Temple, Goddess Peak, Wushan Clouds and Rain, poetry culture, and other goddess-related cultural and tourism resources. From the perspective of tourism destination construction, it fully improved product appeal, business structure, recreation methods, circulation connectivity, and operations. Based on the scenery of Wushan Clouds and Rain, it elevated the goddess love theme, aiming to transform the Goddess Scenic Area into a comprehensive, multidimensional, and integrated scenic spot combining sightseeing, leisure, prayer, entertainment, and family vacations.
[Blockbuster Introduction] â ⢠Specialty Cuisine
Innovation in cuisine is mainly reflected in dining environment, dining ambiance, and dining service.
[Blockbuster Introduction] â ⣠Accommodation Products
From homestays to boutique hotels to themed hotels, from family hotels to resort hotels, star ratings are becoming less important now. What matters is their uniqueness, mainly involving innovation in form and experience. Suburban wooden cabins, container houses, bubble hotels, RV campsites, space capsules, cliff hotels, etc., are all changes in form. However, innovation in experience is different; experience emphasizes cultural expression, recreational content, wellness content, and the use of technology.
[Blockbuster Introduction] â †Distinctive Performance Products
From large-scale outdoor landscape performances at scenic spots to themed theaters, and then to interactive performances within scenic areas, development is continuous. I believe Chongqing should also have a deeply immersive performance product like "Wuhan Zhiyin Hao."
[Blockbuster Introduction] â ⥠Cultural and Creative Products
Some cultural and creative models and methods have been mentioned earlier, so I won't elaborate here.
[Blockbuster Introduction] â ⊠Sports Activities
Sports can actually be divided into many categories and are very important in cultural tourism projects. There are those based on resources such as grassland sports, forest sports, desert sports, Gobi exploration, and coastal sports; those based on the environment such as pastoral sports and suburban sports; those based on ethnic customs such as Tai Chi, kite flying, horse racing, yak racing, camel racing, etc.; and those based on venues such as adventure exploration sports and competitive sports.
The above is discussed from the perspective of seven blockbuster products. In fact, each category can produce blockbuster products and form its own characteristics.
02. World-Class Brands: Building World-Class Cultural and Tourism Destinations
Efforts should focus on telling Chinese stories well, building a number of world-class products, and innovatively promoting international cultural exchanges and dialogue among civilizations. World-class tourism destinations need to form a diversified market structure, international brands, an international product system, and especially the implementation of international service facilities and service models.
The products of world-class tourism destinations must meet diverse demands, involving breakthroughs in innovative tourism formats such as health and wellness, sports, healthcare, culture, study tours, art, and technology tourism. In the "Wuhan Comprehensive Tourism Development Plan," Greenview Cultural Tourism positioned Wuhan's comprehensive tourism as an internationally renowned river-and-lake leisure and cultural experience tourism destination, constructing a product framework of "1 major explosive project, 12 engine projects, and 100 supporting projects." In the "Xiamen Comprehensive Tourism Special Plan," we positioned Xiamen as a world-class leisure vacation city and an international coastal garden tourism destination. Spatially, we proposed the "up the mountains and down to the sea" spatial strategy, constructing a spatial structure of "one core, two poles, two belts, four zones, and four corridors." In terms of products, we formed a system of "3 core projects, 6 key projects, and 68 supporting projects."
03. Urban Renewal: New Opportunities for Cultural Tourism
Urban renewal is a major task when a country's urbanization level reaches a certain stage. After 40 years of rapid, extensive growth since reform and opening up, it is inevitable for China's urban spatial structure to shift from incremental expansion to stock quality improvement. Urban renewal has also become a focus of Greenview Cultural Tourism in recent years, with participation in a large number of urban renewal projects.
Urban renewal bears the historical mission of revitalizing urban space, regenerating humanistic memory, and reshaping social vitality in the new era. Whether it can produce culture and distinctive business forms is closely related to cultural tourism. Traditional urban commerce and streets can no longer form highlights in urban renewal, so it is very important to learn to use new drivers and new methods from cultural tourism.
Urban renewal can be roughly divided into three categories: demolition and reconstruction, organic renewal, and comprehensive renovation. In practice, all need to achieve six aspects: renovation, revitalization, improvement, enhancement, upgrading, and protection.
The first batch of urban renewal pilot projects has been launched successively. The "14th Five-Year Plan" outline proposed in a special column that urban renewal includes completing the renovation of 219,000 old urban residential communities built before the end of 2000, basically completing the renovation of old factory areas in large cities, renovating a number of large old streets, and renovating some urban villages according to local conditions. Therefore, the urban renewal market has broad prospects.
04. Nighttime Economy: Lighting Up the Nighttime Economy, Extending Consumption Time
Nighttime tourism products include night tours at scenic spots, nighttime cultural tourism consumption blocks, nighttime transportation "cultural tourism transformation," nighttime cultural tourism landscape belts, and nighttime cultural tourism complexes. The key is to transform landscape lighting and nighttime performances into diversified consumption models.
05. Event Gathering: Attracting Customers and Driving Traffic, Significantly Boosting Market Increment
Events can attract customers and drive traffic, significantly boosting market increment. Greenview Cultural Tourism can provide event resource introduction and event operation guidance services, specifically covering festival events, creative events, and exhibition events.
06. Study Tour Increment: Study Tours Poised to Explode Under the "Double Reduction" Policy, Making Up for the Weekday Market
Under the "double reduction" policy, study tours will usher in a new round of explosion with huge development space. Study tours based on cultural tourism destinations need to introduce high-quality study tour institutions and design excellent study tour courses. It is important to note that in addition to educational study tours, attention should also be paid to fields such as real estate study tours, health and wellness study tours, and business study tours. What I want to emphasize is the trend of study-tour-ization, such as health and wellness study-tour-ization and party-building study-tour-ization. Study tours can effectively drive the operation and development of tourism destinations on weekdays and during off-seasons.
07. Health and Wellness Support: Dominant Direction After the Pandemic, Stimulating Tourism Enthusiasm
Health and wellness is also a main product to solve the off-season problem of vacation destinations. For health and wellness tourism, Greenview Cultural Tourism has always proposed the structure of "Five Wellness Vacations": elderly care, heart-nourishing, health preservation, beauty preservation, and therapeutic wellness. Whether it is a health and wellness complex, a health and wellness resort town, or a health and wellness community, high-quality health and wellness service formats and strong operational capabilities are required.
08. Internet Celebrity Traffic Guidance: Focusing on the Attention Economy, Creating a New Tourism Image
In the era of "everyone is an internet celebrity," relying on multi-channel traffic monetization such as live streaming, e-commerce, and short videos has fueled innovative models like the internet celebrity economy and content economy. Scenic spots and cultural tourism destinations have also gradually begun to introduce and innovate internet celebrity tourism landscapes, internet celebrity tourism projects, and internet celebrity activities as important channels to boost secondary consumption.
09. Smart Empowerment: Self-Service in the Era of Independent Travel
Mobile business scenarios and smart management enable diversified independent travel. Under the independent travel system, smart transportation, smart sightseeing, smart dining, smart experiences, and smart management have all become very important. Smartification is definitely the core of future tourism industry upgrading. The combination of online and offline services is key to improving tourism service capabilities and efficiency. Governments everywhere are also implementing systems such as smart tourism planning, smart scenic spots, and smart management. I believe the biggest problem now is the lack of in-trip services. With the emergence of interest-based e-commerce, there will be greater emphasis on the combination of online and offline services during the trip.
About Ranlv Video â Comprehensive Tourism Short Video Marketing Platform
Ranlv Video, incubated by Greenview Cultural Tourism, has attempted a solution for internet-celebrity-style scenic spots by fully integrating scenic spot service content â from navigation, to queuing, to shopping, to ticketing, to interactive participation, games, event organization, internet celebrity interaction, scenic spot live broadcast stations, etc. The destination accounts created have become the best window for "one-click travel," allowing users to travel around the world with one device. Every "scenic spot account" can become a breakthrough window for the scenic spot.
Ranlv Video focuses on in-trip services and check-ins, forming a comprehensive service system covering pre-trip, in-trip, and post-trip. It includes not only e-commerce, but also scenic spot live broadcast stations, fan group services, check-in and promotion, internet celebrity attractions, internet celebrity projects, and check-in service functions.
Relying on the Ranlv app platform, it builds and integrates a smart service system for scenic spots!
Provides the new travel service of "Scenic Spot Check-in Station" to assist scenic spot marketing and promotion!
Ranlv Video also promotes "Ranlv Station" (also called Ranlv Check-in Station) in scenic spots. This is an on-site secondary consumption product that can be embedded in scenic spots, conforming to new changes in tourism consumption in the new era and new demands of tourism operations. It integrates scenic spot traffic generators, internet celebrity check-in points, new secondary consumption play styles, and new marketing models, making tourism check-ins more convenient and fun! There is a viewpoint: check-in equals sales. When tourists check in, it constitutes viral marketing for the destination. The communication model triggered by check-ins has become the most important direction guiding the supply-side reform of the tourism industry. Therefore, the integration of online and offline, effectively connecting the new check-in model and new media communication ideas, is the most important channel for future supply-side development to connect with demand-side needs.
We use this method to promote the Miao'er Gou Scenic Area. The Miao'er Gou Scenic Area, currently operated by Greenview Cultural Tourism, has opened a scenic spot account on Ranlv Video called "Trendy Play Miao'er Gou." Through this account, tourists can participate in immersive interactive experiences such as treasure hunts, lucky draws, and knowledge quizzes. They can also take a virtual tour of the Eastern Xinjiang Summer Palace · Miao'er Gou Scenic Area, getting real-time information on all the food, drink, and fun in the area, which will drive interaction between the Miao'er Gou Scenic Area and tourists.
We also created a catchy song called "I'm Eating Melon at Miao'er Gou" for the Eastern Xinjiang Summer Palace · Miao'er Gou, which was promoted on social media platforms such as Douyin, Ranlv Video, WeChat official accounts, WeChat Moments, QQ Music, NetEase Cloud Music, and Quanmin Kæ. This greatly enhanced the visibility of the Eastern Xinjiang Summer Palace · Miao'er Gou, attracting more tourists to the scenic area.
Ranlv Video â Ranlv · Beijing Trendy Play Card
The Beijing Trendy Play Card is developed by the Ranlv Video platform under Greenview Cultural Tourism. Ranlv · Beijing Trendy Play Card, guided by the China Tourist Attractions Association, is jointly launched by Greenview Cultural Tourism Group · Ranlv Media and well-known tourism annual card issuing institutions. It is a high-value cultural tourism, entertainment, and trendy play all-in-one card, mainly targeting the Beijing area. It integrates high-quality attractions, well-known trendy play stores, internet celebrity check-in spots, and other quality resources, covering eating, drinking, playing, having fun, traveling, shopping, and entertainment. It provides users with super fun, super discounts, super complete, and super worry-free travel and trendy play information and guides. Members will enjoy super-value benefits. It is a multi-functional membership benefits card, essential for singles, couples' dates, fashion women, trendy men, weekend team building, family outings, friend gatherings, and parent-child fun! Limited quantity, first come first served!
