Fosun Tourism Group Atlantis Sanya 5th Anniversary Pink Night Celebration: Dreamlike Launch of 'New Trend Night Tour - Pink Shining Sanya, Fireworks Gala Blossoms'
Fosun Tourism Group·Atlantis Sanya's 5th anniversary celebration kicked off on April 28 with a spectacular series of dreamlike activities, interpreting the theme 'New Trend Night Tour - Pink Shining Sanya, Fireworks Gala Blossoms at Haitang.' From the grand opening of the century-old Chinese time-honored restaurant brand Songhelou to the 428-jin tuna cutting ceremony at the Saffron buffet restaurant, from the magnificent drone and fireworks display at the 5th Anniversary Pink Night Celebration to the seamless transition into surprise fun activities during the May Day holiday, the brilliant series of 5th anniversary events added multiple layers of fun and boundless imagination to Sanya's tourism boom, elevating Hainan's cultural tourism economy to new heights.
The highly anticipated century-old Chinese time-honored restaurant brand Songhelou officially settled in Atlantis Sanya. Carrying a history of over 260 years, Songhelou brings the historical depth of Jiangnan culture to Sanya through its cuisine.
As one of the special events on the anniversary day, Songhelou invited guests to witness its ribbon-cutting ceremony at 17:15 on April 28. Known as the 'synonym of Suzhou cuisine,' Songhelou joined forces with Atlantis Sanya, skillfully blending the delicate and refined Jiangnan culinary culture with the fresh vitality of the tropical island at 18 degrees north latitude, presenting a unique and diverse menu style. Classic traditional Suzhou cuisine adheres to the healthy eating philosophy of 'four seasons with distinct flavors, eating seasonal ingredients; embracing freshness, adapting to ingredients,' with signature dishes like Squirrel-shaped Mandarin Fish, Hand-peeled River Shrimp with Tea Art, and Braised Eel in Oil. Specially selected fresh local Hainan ingredients showcase traditional cooking skills and modern cuisine, with creative collisions between specialty Hainan dishes and Cantonese cuisine, offering new taste experiences with dishes like Hainan Buddha Jumps Over the Wall and Hanging-Roasted Crispy Wenchang Chicken.
At 19:18 that evening, a 428-jin tuna underwent the 'fish-cutting ceremony' at the Saffron buffet restaurant, where guests celebrated Atlantis's 5th anniversary together. After enjoying the delicious feast, the sensory feast continued. At 20:30, a sky-full of colorful fireworks display brought the 5th anniversary celebration to a climax, as guests created beautiful memories with Atlantis Sanya in this dreamlike spectacle.
Atlantis Sanya's 5th anniversary coincided with the upcoming May Day holiday, with hotel bookings continuously rising, quickly pushing Sanya's tourism market to a new peak. During the 'double celebration' period, guests can experience a series of special events—spending the 'Atlantis Aquaventure Pink Night' accompanied by the sea breeze, with live bands and dance performances conveying unrestrained tropical vibes, and pink fireworks enveloping the entire water park in dreamy romance; 'Dash the Duck and Friends' gather at Atlantis Aquaventure, joining guests in the lazy river; the Lost Chambers Aquarium is filled with underwater mystery boxes, inviting guests on an exciting underwater treasure hunt to start a lucky holiday.
As a representative work of Fosun Tourism Group in upgrading Hainan's tourism industry, Atlantis Sanya has achieved many remarkable results in the five years since its establishment. As of December 31, 2022, Atlantis Sanya had received over 20.56 million visitors, with total revenue exceeding RMB 5.62 billion. According to the 'First Quarter of 2023' operational performance released by Fosun Tourism Group on April 21, for the three months ended March 31, 2023, Atlantis Sanya's revenue reached RMB 527 million, an increase of approximately 38.7% compared to the same period in 2022; the average occupancy rate reached approximately 94.2%, an increase of about 31.6% compared to the same period in 2022, making it a main engine driving the transformation of Sanya's cultural tourism economy.
Xu Xiaoliang, Co-CEO of Fosun International and Chairman of Fosun Tourism Group, said: 'As a benchmark product leading the upgrade of domestic tourism consumption, Atlantis Sanya has become a desired tourist destination for millions of families over the past five years with its groundbreaking innovation and continuously upgraded content experiences. Standing at the new starting point of the 5th anniversary, Atlantis Sanya will continue to deepen product innovation and lean management operations, creating more novel and diverse vacation living experiences for customers, while further promoting the upgrading of China's tourism industry and contributing to the construction of Hainan International Tourism Consumption Center.'
With the resumption of the 59-country visa-free entry policy in March this year, which had been suspended since January 2020, international consumption power is rapidly flowing in, significantly promoting the recovery of Hainan's cross-border tourism market. In addition, Hainan has fully launched preparations for island-wide customs clearance operations, meaning that Hainan will connect more smoothly with the international economic and trade system, opening up to the world at a higher level. Heiko Schreiner, Managing Director of Atlantis Sanya, said: 'As a brand under the globally renowned hotel group Kerzner International Holdings Limited, Atlantis's internationally recognized reputation leads Atlantis Sanya to the world's tourism economy industry, and also becomes a powerful driving force to follow the changing trends of the international consumer market and persistently promote the construction of the 'tourism+' ecosystem.'
Over the past five years, Fosun Tourism Group·Atlantis Sanya has created unforgettable memories with guests from all over the world. Focusing on the two cores of 'dual excitement for entertainment and family, one-stop global cuisine direct access,' through a series of creative products and projects combining new cultural, entertainment, dining, and nighttime living elements, it actively provided profound and satisfying experiences during the difficult times of overcoming the pandemic. In the context of global economic recovery and with the policy support of Hainan moving towards internationalization, Fosun Tourism Group·Atlantis Sanya will enter the next five years with great confidence and positivity, fulfilling guests' dream journeys while leading Sanya into a new era of tourism.
About Atlantis Sanya
Invested by Fosun with over ten billion yuan and managed by Kerzner International, Atlantis Sanya is an ocean-themed resort. Located in Haitang Bay, Sanya City, Hainan Province, the project covers an area of 540,000 square meters, with 1,314 all-sea-view rooms and underwater suites, a 200,000-square-meter Atlantis Aquaventure Water Park and Dolphin Island, The Lost Chambers Aquarium with a total seawater volume of 17,500 tons, a C Show Theatre that can accommodate 1,800 audiences, and professionally equipped marine mammal hospital and Sea Lion Park. Integrating eight business formats including hotel, water park, aquarium, international convention, dining, entertainment, shopping, and performing arts, Atlantis Sanya has not only been rated as a National Preferred Tourism Project by the China National Tourism Administration but has also received multiple industry honors, including the 'Best Asian Tourist Resort Destination' and 'Best Asian MICE Destination' at the 18th China Hotel Golden Horse Awards, 'Ossiano Undersea Restaurant - Best Restaurant in Asia,' 'China's Top 10 Most Charming Hotels' at the Asia Hotel Starlight Awards, the highest honor in China's construction industry quality 'Luban Award,' and the 'Three-Star Green Building Label' certificate.
Founded in 1992, Fosun focuses on four major businesses: Health, Happiness, Wealth, and Manufacturing, providing high-quality products and services to global family customers. It has become an innovation-driven global family consumer industry group.
Adhering to the mission of making family life happier globally, Fosun is committed to serving one billion family customers worldwide, strategically focusing on a happy ecosystem of Health, Happiness, and Wealth.
In 2007, Fosun International was listed on the main board of the Hong Kong Stock Exchange (stock code: 00656.HK). As of December 31, 2022, the company's total assets reached RMB 823.1 billion, ranking 589th on the Forbes Global 2000 list in 2022, with an MSCI ESG rating of AA.
About Kerzner International
Kerzner International Holdings Limited, together with its subsidiaries, is a premier international developer and operator of destination resorts, luxury hotels and residences, and creative entertainment venues. Atlantis is a brand under Kerzner International. Atlantis, The Palm in Dubai is a water-themed flagship resort with 1,500 rooms overlooking the vast Arabian Sea and the peninsula; Atlantis Sanya in Hainan, China, grandly opened on April 28, 2018; and Atlantis The Royal Dubai officially opened on February 10, 2023. In line with Kerzner's strategic focus on expanding the One&Only brand globally, it manages One&Only resorts in Montenegro, Mexico, Mauritius, Maldives, South Africa, Dubai, Rwanda, Malaysia, and Australia.
About Fosun Tourism Group
Fosun Tourism Group (stock code: 01992.HK) is one of the world's leading comprehensive tourism and leisure resort groups. As a core component of Fosun's 'Health, Happiness, Wealth, Manufacturing' four business segments under the 'Happiness' segment, Fosun Tourism Group is committed to leading vacation living and creating a globally leading family leisure vacation ecosystem with the mission of 'Vacation makes life better.'
The group's brands and products include Club Med, the global leader in premium 'all-inclusive' vacations, operating approximately 70 resorts worldwide; the one-stop ocean-themed high-end tourism resort complex Atlantis Sanya; the one-stop international tourism and leisure resort destination Taicang Alps International Resort; and Lijiang Mediterranean International Resort, among others.
