Win-win for the future | Century Mingde and Chimelong Group join forces to create diverse high-quality study tour programs
Win-win for the future
With summer vacation approaching, the study travel market is once again booming. Seizing the moment to better position themselves in this market, Beijing Century Mingde Education Technology Co., Ltd. (Century Mingde) and Guangdong Chimelong Group Co., Ltd. (Chimelong Group) have entered a strategic partnership. The cooperation aims at building a shared study travel ecosystem, sharing resources and outcomes. For Century Mingde, this is an interesting and groundbreaking exploration—a partnership of strong players, a mutual effort for win-win results. It injects new energy into Century Mingde's study travel brand and gives new impetus to the spread and expansion of Chimelong culture.
Century Mingde and Chimelong Group join forces
Chimelong's unique natural resources, marine culture, and environmental technology hold great educational value that has drawn attention from the cultural and educational sectors. With its well-established out-of-school education services including study tours and summer/winter camps, Century Mingde is working with Chimelong to systematically develop themed study travel and social practice products and services. This strong alliance showcases the respective strengths of both parties in their fields.
Building on the educational value of nature, ecology, culture, and technology, Century Mingde invested nearly half a year of R&D and significant manpower, conducting numerous field studies and continuous optimization. The result is a curriculum that embodies 'learning through fun, thoughtful exploration, and tangible outcomes.' The programs are carefully segmented for diverse age groups—primary, junior high, and senior high students—with finely differentiated courses. This provides Chimelong's study travel and cultural tourism with more educational meaning, cultural depth, and value-added services.
Refined curriculum design for diverse study programs
Why tailor courses by age group? Based on years of study travel experience, Century Mingde knows that learning goals and directions differ greatly among students at different stages. For primary school students, the choice of study tour can shape their worldview and life outlook. At this stage, they discover themselves through fun, unlock their potential, enjoy communication and creation, and learn to think and work with their hands—all to build foundations for future dreams. For secondary school students, study trips may aim to enhance knowledge and skills comprehensively, broaden their horizons, or cultivate independence and creativity.
Through Chimelong's multi-scenario immersive inquiry-based learning, professional science educators and animal experts use entertaining methods to explore the mysteries of animals and nature together with primary and secondary students.
In the primary school version, the courses focus on observation and thinking skills. While grasping basic scientific methods, children use divergent thinking to solve simple, real-world problems. They also learn about the biosphere, the relationship between plants, animals, and the environment, fostering animal protection and environmental awareness and a sense of social responsibility.
In the junior high version, the curriculum emphasizes logical thinking, innovation, and problem-solving. By observing, investigating, comparing, classifying, and summarizing natural life, students begin to explore the laws of nature, acquire more scientific knowledge, and use their abilities to identify and solve simple everyday science problems.
Century Mingde study tour in action – highlight moments
The animal world is the cradle of all life and the main theme of evolution, needing human care. Children come to understand the importance of environmental protection and realize that only by cherishing the environment can humans achieve sustainable development. Through the strong partnership between Century Mingde Education and Chimelong Group, the best classroom is on the road, the best education happens during travel, and the best years are now. Study tours are more than just a trip; they are a special education and challenge, an extraordinary experience of growth. Learning through fun, with thoughtful minds and meaningful achievements—may the Chinese dreams of these children take root and sprout, blossoming and bearing fruit in the days to come.
