Poised in the Midscale, a New Chapter Begins: Vienna Hotel Sprinting on a New Track in Midscale Hotels

Recently, Vienna Hotel was honored with the 20th 'Golden Pillow' 2023 Outstanding Influential Business Travel Hotel Brand and the 'Shenzhen Time-honored Brand' accolade, drawing considerable attention from the market and the industry. As a pioneer in midscale hotels, Vienna Hotel has been laden with honors throughout its thirty-year development, having previously won awards such as Hotel Investors’ Favorite Investment Brand, Outstanding Influential Hotel Brand of the Year, Excellent Value Hotel Brand, and Most Innovative Design Hotel Award, and repeatedly topping the MBI Influential Brand for midscale hotels from Meadin for multiple years.

This year coincides with Vienna Hotel brand’s thirtieth anniversary. It has not only partnered with the Meadin Academy to release a white paper on the midscale hotel industry—'A Study of China’s Midscale Hotel Trends: Thirty Years of Splendid Variation and Transcendence'—but also demonstrated the global vision of a leading midscale hotel brand through several regional investment salons and a series of thirtieth-anniversary events, while also creating opportunities for the brand and the industry to collaborate and achieve mutual success.