Greenway Cultural Tourism: Operation Front-loading and Full Participation Are the Keys to EPCO Project Success

Greenway Introduction: From operation consultation, full participation in operation, completion operation acceptance, to operation start-up and execution. The full participation structure of operation is the key to EPCO. Greenway Cultural Tourism believes that there are four keywords for the success of EPCO projects: operation front-loading, guiding design, coordinating construction, and ensuring on-the-ground results.

01 EPC+O General Contracting Model

EPCO is EPC+O. Everyone is familiar with EPC, which refers to the integration of engineering, procurement, and construction. Greenway Cultural Tourism believes that adding an 'O' brings a revolutionary change to EPC.

EPCO (Engineering, Procurement, Construction, Operation) refers to the general contracting of the entire process of design, procurement, construction, and operation of a construction project commissioned by the owner in accordance with the contract.

Greenway Cultural Tourism's EPC+O General Contracting Model

Greenway Cultural Tourism's EPCO model ensures that project design fully aligns with operational revenue, efficiently implements preliminary planning, planning, design, regulatory approvals, and building permits, and tightly integrates construction processes such as civil engineering, building construction, municipal works, landscaping, interiors, and interactive entertainment, significantly improving project engineering efficiency. Through performance-based clauses, it achieves social benefits and sustainable operational returns.

During the planning phase, Greenway Cultural Tourism adopts an operation front-loading approach, incorporating preliminary planning and design. The operation lead enters at the early planning and design stage, participating in procurement and merchant recruitment. Through preliminary research, investment decisions are made, and after detailed analysis and comprehensive study of the region, spatial layout is determined through conceptual planning, and the EPCO project form is established through schematic design, allowing builders and engineers to participate in early design and cost control.

During the construction phase, design, construction, and operation make joint decisions to ensure on-the-ground results. Greenway Cultural Tourism leverages its deep understanding of operation management and thorough research of the site to guide architectural design, landscape design, and interior design. After construction is completed, it prepares for opening, develops detailed business plans, promotes operation plans and management plans, and advances the operation management of EPCO projects in cultural tourism, health and wellness, characteristic towns, and rural revitalization.

Advantages of the EPC-O General Service Model

The operator is also the general contractor, who is responsible not only for the cost, schedule, and quality of the entire project but also for later operation. Thus, the general contractor cannot arbitrarily adjust the design plan to gain more profit. This process does not require the owner's full control; for better operational results, the general contractor will be more conscientious in handling details.

Disadvantages of the EPC-O General Service Model

Since a lump-sum contract is adopted, the contractor may encounter upper-level planning that is unreasonable (not meeting operational needs) during planning, design, and construction, and may need to adjust the planning. However, at this point, the contractor has very little flexibility in obtaining owner change orders and additional costs.

In recent years, Greenway Cultural Tourism has accumulated extensive experience in EPC projects such as scenic area upgrades, tourism complexes, scenic highways, museums and themed exhibition halls, beautiful villages, and rural tourism. It primarily serves operational public projects funded by government special bonds and cultural tourism, agriculture, and commerce industry projects invested by enterprises. It has proposed the 'F+EPC+O' service model and the 'EPC+O' service model. In the field of cultural tourism, health and wellness, and rural revitalization EPCO, Greenway Cultural Tourism has formed its own professional team and unique integration capabilities, making professionalism and integration the core advantages of Greenway's EPCO.

02 Operation Front-loading and Full Participation Are the Key to the Success of the Entire Project

For EPCO projects to succeed, there are four keywords: operation front-loading, guiding design, coordinating construction, and ensuring on-the-ground results.

Clarifying the Relationship Between Planning, Design, and Operation

Using an operational mindset, a tourism destination must first clarify its own positioning, establish development goals, and identify the direction of development. Based on the target system, a scientific and effective implementation strategy must be formulated to ensure goal achievement. This is what we often call top-level design. However, the foundation of a scientific, effective, operational, and feasible top-level design is solid basic research. What are the location and transportation of the tourism area? What are the basic conditions or advantages of local resources, transportation, environment, industry, ecology, culture, etc.? What cooperation opportunities or potential competition exist in the surrounding area? What resource advantages can the operating entity leverage? These must be thoroughly understood and studied before top-level design. Otherwise, it will lead to positioning deviations, lack of implementability, and feasibility.

As a cost, operation management behavior objectively exists within an organization. By emphasizing the relationship between planning, design, and operation, and recognizing the importance of operation in design, tourism projects can avoid many detours, mitigate problems left over from engineering construction, and reduce construction and later operation and maintenance costs.

Operation Guides Design

Without solid and professional basic research, systematic and professional overall planning, accurate positioning, a clear target system, and unified strategic arrangements, the consequences are predictable: slow progress. Therefore, using an operational mindset, after thorough basic analysis, scientifically position the tourism destination or project, form a clear target system, formulate effective implementation strategies, and create a scientific and powerful top-level design to ensure that the tourism destination has a basis to follow in subsequent advancement, constantly measuring and evaluating the efficiency and quality of project progress for easy management.

For more than a decade, Greenway has been building a platform, initially focusing on planning, design, and design. We believe that cultural tourism products and rural revitalization projects are guided by planning, and planning is implemented. Planning and design combine to form a product design implementation structure. We place the role of planning first.

Greenway believes that planning is divided into product planning and operation planning.

Product planning includes planning for equipment and facilities, attractiveness, attraction core, attraction structure, scenic area products, study tour products, interactive products, etc. Product planning is translated into layout to form planning, and into landscapes, buildings, scenography, etc., to form landscape design, architectural design, etc. For more than a decade, Greenway has been a leader in tourism product planning and design, forming strong planning capabilities for tourism and rural projects.

The core of operation planning lies in the relationship between products and the market, supply and demand. How to maximize revenue through products? Operation planning must effectively integrate product sales, experience management, and service management. How to correctly judge the market, refine products, extract the core elements of brand and marketing, and form core sales capabilities? Product sales need to form a multi-format and diversified sales structure.

Effective packaging, promotion, marketing, and management of cultural tourism products and rural revitalization products are crucial. Cultural tourism products are ultimately service products, a structure of human empathy. Consumer experience is the most essential feature of cultural tourism. Service management, experience management, and process-based consumption structure management are the core of tourism operations. Operation planning effectively integrates product management, service management, and experience management into an effective approach.

Without these two types of planning, the overall project planning is inaccurate, a brand cannot be formed, and product capabilities cannot be realized. Planning must be based on culture as the soul, product as the foundation, and operation as the value framework.

During the construction phase, design, construction, and operation make joint decisions to ensure on-the-ground results. Greenway Cultural Tourism leverages its deep understanding of operation management and thorough research of the site to guide architectural design, landscape design, and interior design. It strengthens departmental coordination and joint efforts to advance project construction.

Operation Ensures On-the-Ground Results

Having a scientific and powerful top-level design and forming the core competitiveness of the cultural tourism project through planning and design is not enough. At this point, the competitiveness still exists only on paper. It is still necessary to use an operational mindset to focus on implementation. Based on the strategic arrangements of the top-level design, break down the work tasks of the cultural tourism project in a systematic manner, follow the cooperation mechanism, submit to unified leadership and management, and implement and advance each task one by one. Ensure close integration between top-level design, planning design, and specific execution to avoid going astray.

Full Participation in Operation Is the Key to the Success of the Entire Project

For EPCO projects with project operation profitability as a prerequisite, full-process consulting and control services with deep participation by the planning and operation team are necessary. The planning and operation team first conducts preliminary special consulting services, simultaneously deeply participates in the survey, planning, and design services of the construction project, and further needs to directly plan and design or deeply participate in special planning and design for operation. Therefore, the planning and operation team is the department that participates in the entire service process, so that they can finally pass the acceptance of qualified results and achieve the goal of contracting operation profitability.

From operation consultation, full participation in operation, completion operation acceptance, to operation start-up and execution. The full participation structure of operation is the key to EPCO.