Lvwei Cultural Tourism: 'Complete Design' in the EPCO Model

Foreword by Lvwei: Dr. Lin Feng, Chairman of Lvwei Cultural Tourism, proposed the concept of 'Complete Design'. He pointed out that our operations team fully engages in the entire EPCO project, from planning and design to construction, with complete design being the core task of the operations team. Dr. Lin Feng divides complete design into three components: preliminary survey and specialized planning, comprehensive product planning and design, and specialized planning and design for operational acceptance.

In recent years, Lvwei Cultural Tourism has accumulated extensive experience in EPC projects such as scenic area upgrades, tourism complexes, scenic roads, museums and themed exhibition halls, beautiful villages, and rural tourism. It primarily serves public service projects funded by government special bonds, including cultural tourism and agriculture-related industries, as well as development projects invested by enterprises in these sectors. The company has proposed the 'F+EPC+O' service model and the 'EPC+O' service model. In the field of EPCO for cultural tourism, health, and rural revitalization, Lvwei Cultural Tourism has built a professional team with unique integration capabilities, making specialization and integration its core advantages.

Image of Zhenfuli after completion

Preliminary Survey and Specialized Planning

Ensure accurate project positioning and market profitability. Services include: topographic mapping, geological surveys, feasibility study plans, water and soil conservation plans, environmental impact assessment reports, etc.

Planning and Design Services

Planning and design services encompass comprehensive planning, design, and design of attractions, theme parks, hotels, and other product types. These are specifically divided into the following ten items:

Specialized Planning and Design for Operational Acceptance

To achieve immediate operation upon completion, relevant operational support planning and design must be completed in advance, with the operations team deeply involved.

Lvwei Cultural Tourism provides operational planning and design assurance from five aspects:

(I) Operational Specialized Planning

Planning of operational plans aimed at the profitability of products such as agriculture, scenic areas, theme parks, dining, and training.

1. Product Planning

(1) Market research and analysis from a product perspective

(2) Competitive product research and analysis from a product perspective

(3) Scenic area resource analysis

(4) Theme positioning and product system optimization design

(5) Product implementation model planning

(6) Product revenue structure design

(7) Local cultural activation planning

(8) Product investment and return analysis. Based on the above content and sections, a comprehensive product enhancement plan is formed.

2. Pre-opening Preparation and Launch Promotion Planning

Pre-opening preparation requires a complete plan and efficient integration with the construction process. The management team will intervene early, continuously communicate with the construction team, raise issues, modify content, verify acceptance, and take over operations. The opening ceremony is very important and requires advance planning and efficient execution.

Staff need to be recruited early, with clear job responsibilities and systematic training. Management systems must be fully established, including standardization and design of the scenic area operation system, management system, marketing system, service system, as well as recruitment and training services for various positions in the scenic area.

3. Operations Planning

(1) Operations-based market research and analysis

(2) Project operation model design

(3) Product and route design

(4) Internal transportation system design

(5) Rest system design

(6) Sanitation system design

(7) Monitoring and security system design

(8) Ticket sales and checking system design

(9) Personnel job design

(10) Marketing channel design

(11) New media operations (publicity) design

(12) Influencer marketing activity design

(13) Marketing budget design

(14) Marketing policy design

(15) Operations cost and revenue estimation. Based on the above content and sections, a complete operations planning plan is formed.

(II) Brand Design (Wayfinding, VI, Souvenirs)

Through research on local texture, historical culture, brand, landscape and architectural color symbol system construction, style construction guidelines, and important building style renovation design (hotels, homestays, visitor centers, supporting facilities, main road buildings, trash cans, factory fences, equipment facades, etc.), to unify the regional environment tones with the architectural style while displaying the brand.

1. Wayfinding signage design

2. VI system design

3. Souvenir and local specialty product packaging design

(III) Scenic Area Smart Management System Design

1. Mobile mini-program design

Services include: self-service ticketing, smart navigation, intelligent customer service, travel guide, scenic area information, panoramic VR, online mall, epidemic prevention and control, cloud tourism, and other sections.

2. Database system

Services include: collection of data information such as resource database, visitor database, image database, video database, and cloud database.

3. Scenic Area Smart Management System

(1) Hardware smart enhancement: scenic area access and security systems, scenic area monitoring management system, electronic patrol system, etc.

(2) Software management system: electronic ticketing management system design, equipment monitoring design, visitor flow monitoring system design, staff management system design, environmental monitoring system design, etc.

4. Scenic Area Digital Marketing System

Tourism public opinion monitoring and data analysis system design, online mall design, new media matrix construction and operation plan, marketing channel management system design, cloud live streaming system design, etc.

5. Scenic Area Smart Experience Projects Management and Marketing Systems

720° panoramic virtual tour, virtual creative experience system, digital sand table, VR experience design, etc.

(IV) Night Venue Lighting Beautification, Performance Plaza, Multi-function Hall Performance Hardware and Software Design

1. Night venue and related lighting beautification design: building lighting design, landscape lighting design, commercial lighting design, holiday lighting design, etc.

2. Performance plaza stage design: including hardware and software planning and design such as lighting, sound, performance content, programs, etc.

3. Multi-function hall, wedding and other indoor performance activity project stage design: multi-function halls, restaurants, forest dining, horticultural exhibition areas all become venues for weddings, party-building, and team-building special events, requiring stage and special decoration design.

(V) Scenic and Interactive Play Design

1. Scenic Design

Numerous cultural and story scenes require deepening scenic design beyond general landscape design to create narrative and scenic value. This includes scenic design for open-air spaces as well as commercial blocks; artisan blocks should include: store signage, advertising billboards, wall paintings, scenic vignettes, etc. Some of these become influencer vignettes that serve as core attractions and highlights capable of driving traffic, including influencer sculpture vignettes, influencer seating, influencer bridges, influencer check-in spots, etc.

2. Interactive Play Design

Interactive play projects ensure the playability of tourism projects and are key to secondary consumption revenue. Large-scale interactive play projects or small-scale interactive play projects can be designed. Such designs need to be based on游乐 equipment, combined with the project's culture and environment, to create strong stimulation and amusement. This is a specialized design content that cannot be replaced by general equipment from manufacturers.