2025 Ctrip Global Partners Summit Concludes in Istanbul

--Rezen Huasheng & Jifeng Hotel Brands Win Major Awards

On November 9, 2025, the 2025 Ctrip Group Global Partners Summit, themed "Global Symbiosis, Forging Ahead Together," successfully concluded in Istanbul, Turkey. As one of the most influential top-tier events in the global tourism industry in the post-pandemic era, the summit drew significant attention from the global cultural and tourism sector. Distinguished guests including James Liang, Co-founder and Chairman of the Board of Ctrip Group; Lu Yun, Vice President of Ctrip Group and CEO of Rezen Group; the brand principal of Rezen Huasheng Hotel; as well as industry leaders, heads of cultural tourism organizations, and representatives from top global mid-to-high-end hotel groups, attended in person to discuss new pathways for global tourism market recovery and industry transformation. The scale and prestige of the summit reached new heights in recent years, establishing it as a key benchmark guiding the future development of the industry.

At this premier industry event, two core members of Rezen Group—Rezen Huasheng and Jifeng Hotel brands—stood out for their milestone development achievements, outstanding digital operations capabilities, and deep franchise ecosystem collaboration. They were awarded the "Best Close Partner" honor, making them the only brand members under Rezen Group to receive this distinction. Notably, Rezen Group and other top-tier partners also received the "Global Most Valuable Brand Partner" award. The fact that the group and its brands were recognized together, mutually validating each other, fully demonstrates the strong comprehensive strength and industry recognition of the Rezen ecosystem.

This honor not only reflects the high regard Ctrip Group and Rezen Group have for the brand's value but also underscores its core competitiveness within the Rezen ecosystem and the mid-to-high-end hotel sector.

Significantly, Rezen Huasheng and Jifeng Hotel have already set industry benchmarks. As the first group under the Rezen Alliance brands to surpass 100 hotels online, this milestone achievement confirms the brand's market acceptance and expansion momentum, while highlighting its mature franchise operation system and scale development capabilities, setting a model for rapid brand growth within a platform ecosystem.

Behind these impressive results lies the brand's deep commitment to digital operations and comprehensive empowerment of franchisees. Rezen Huasheng and Jifeng Hotel have fully adopted the Rezen REZEN digital management system, deeply integrating the big data resources and technological advantages of the Ctrip ecosystem to build a full-chain efficient management system covering traffic acquisition, revenue optimization, and daily operations. This system precisely addresses pain points such as traffic shortages, revenue volatility, and operational complexity in traditional hotels. Relying on this mature digital system, the brand has delivered exceptional returns for investors: according to Rezen Group's 2023 big data statistics, the return on investment for some hotel owners under the group's management exceeded 800%.

High returns generate high trust. In terms of investment partnerships, the repeat purchase rate among owners and franchisees for Rezen Huasheng and Jifeng Hotel has repeatedly set new records. It is reported that after achieving stable and profitable results in their first collaboration, many owners and franchisees, recognizing the brand's operational management level and high investment cost-effectiveness, have proactively chosen to partner again, forming a virtuous cycle of "cooperation—profit—repurchase" that serves as the core driver for the brand's scale development.

Behind all this is the full-cycle empowerment system that Rezen Huasheng and Jifeng Hotel have built for their franchisees. From the early stages of cooperation, the brands offer optimal policies for signing contracts and opening new hotels, along with highly competitive business terms and flexible financial support solutions, significantly lowering the initial investment threshold and financial pressure for franchisees. During the store preparation and operation phases, a professional store-opening support team follows the entire process, providing one-stop guidance from site selection evaluation and interior design to opening preparations. At the same time, relying on an experienced operations and revenue management team, the brands tailor operation strategies and revenue optimization plans for each store, continuously improving operational efficiency and profitability. Additionally, the extensive membership management system of Rezen Group provides strong support, accurately channeling high-quality traffic to partner stores and comprehensively safeguarding franchisees' investment returns.

"To stand out among so many outstanding global partners and become the brand member to receive the 'Best Close Partner' award at this summit is both a great honor and a responsibility," said the brand principal. The milestone of 100 online hotels is not the end but a new starting point. Looking ahead, the brand has set a clear development goal: by the time of the 2026 Ctrip Global Partners Summit, the number of stores is expected to exceed 200. Leveraging the platform resources of Rezen Group and their own mature operations management system, Rezen Huasheng and Jifeng Hotel will continue to deepen their presence in the mid-to-high-end hotel market, accelerate the layout of key cities nationwide, and strive to quickly enter the core camp of domestic mid-to-high-end hotels, working synergistically with other Rezen Group brands to forge ahead together and write a new chapter of win-win cooperation between the platform ecosystem and brand growth.

The successful hosting of this summit has built an efficient communication and cooperation bridge for global tourism ecosystem partners. The awards and development practices of Rezen Huasheng and Jifeng Hotel not only demonstrate their leading advantages in scale expansion, digital operations, and investor empowerment but also confirm the strong growth potential of hotel brands under the platform ecosystem model, providing a valuable reference model for high-quality industry development.