What are the must-buy items in Korea? What's in Korean duty-free shops? Sharing must-buy goodies in Korea

When traveling to Korea, you must not miss out on shopping, right? So what are the must-buy items in Korea? Many people do thorough research before going to Korea, checking what's in Korean duty-free shops and what the must-buy items are. Today, I'll introduce the best single items from Korean duty-free shops, mainly cosmetics.

Since I've always shopped at Shinsegae Duty Free, and my membership level is quite high, I usually buy things there. The advantage of this duty-free shop is its great location in the bustling Myeongdong shopping district, making it very convenient to visit. Also, the store has a nice interior environment, is not too crowded, and is comfortable to shop in. Most importantly, they have ample stock, so you don't have to worry about items being out of stock. I often buy things for myself and friends here, and the photos below were taken by me.

Alright, without further ado, let's take a look at the must-buy products!

One of the must-buy items in Korea is face masks! Korean various derma-cosmetic masks not only have good ingredients but are also very affordable. Many people choose to buy some. I've selected the top three most popular masks, so take a look!

1) Dr. Jart+

First, I recommend Dr. Jart+'s sheet masks: the blue one for hydration and the green one for soothing. These two are very well-loved, with excellent hydrating effects. They deeply care for the skin, restoring it to a healthy state. They are a must-buy mask, and there are many promotions at the duty-free shop.

2) Mediheal

Mediheal masks are probably something you've heard of. This mask has deep hydrating, skin-regulating, and pore-repairing effects. It is a silky cellulose mask that is non-irritating, with excellent adhesion, providing intensive moisture and rich nutrition to the skin.

3) Abib

Lastly is the Abib Weak Acid pH series mask, another popular item following the Gum Sheet series. It continues the minimalist design, using a weak acidic pH essence that closely resembles human skin for ultra-gentle skincare. It helps strengthen the skin's immunity, firm the skin, and maintain a healthy skin condition, making it especially suitable for sensitive skin.

2. Basic Skincare

The next must-have is basic skincare products! Besides Korean domestic skincare brands, Korean duty-free shops also have many international luxury skincare brands. I think the most recommendable ones are the following three:

1) Estée Lauder

Estée Lauder's Advanced Night Repair uses Bifida ferment lysate, which achieves ideal antioxidant and repair effects. It can repair various skin damages while strengthening the skin barrier. For those who often stay up late, the experience is very good because it effectively improves dullness and other skin issues, even alleviating skin inflammation.

2) Guerlain

Guerlain's Abeille Royale Double R Renew & Repair Serum contains French Guerlain Ouessant Island black bee honey and royal jelly. Combined with the Abeille Royale line's firming repair technology and a gentle formula with exfoliating ingredients, it can improve skin laxity, loss of elasticity, wrinkles, dullness, blemishes, enlarged pores, and other signs of aging.

3) Sulwhasoo

This Sulwhasoo First Care Activating set of three items (toner, emulsion, and serum) is only available at Shinsegae Duty Free. It is suitable for use in any season and absorbs quickly, effectively soothing and caring for the skin.

3. Eyeshadow Palettes

How could we not buy eyeshadow palettes, a must-have in makeup? Since duty-free shops offer good deals, I always bring back a few palettes each time. The following three are very popular brands and shades recently, so follow my lead, let's go!

1) 3CE

As a Korean makeup brand, the 3CE Nine Color Eyeshadow Palette is a must-buy. The combination of shimmer and matte shades is really versatile for daily wear, allowing you to create different looks.

2) CLIO

CLIO is also one of the very famous Korean makeup brands. This PINK ADDICT eyeshadow palette is pink and cute, perfect for date makeup.

3) Urban Decay

Urban Decay eyeshadows excel in having a wide range of color families. It's very cost-effective to buy at the duty-free shop. The European and American series palettes allow you to create various looks. Currently, the most popular are the HEAT and CHERRY palettes.

4. Lipstick

MAC has always been known for its wide variety of textures and shades, and its relatively affordable price is also one of the reasons many people love it. This lipstick is very cost-effective to buy at the Korean duty-free shop, and the shade selection is also very complete.

2) 3CE

As a popular Korean makeup brand, 3CE lipsticks are definitely a must-have. 3CE lipstick shades have more of a Korean style, and the color payoff is also very good.

3) GUCCI

You must not miss international luxury makeup brands. When you come to the duty-free shop, remember to pick up a GUCCI lipstick. After duty-free, the price is very cost-effective, and you won't regret buying it!

Since I go to Korea often, many friends ask me to bring back some must-buy items from Korea. Sometimes when I don't have enough time to visit a physical duty-free store, I place orders on the online duty-free shop. Because I can pick up a lot of things at the Shinsegae Duty Free store at Incheon Airport each time, over time, both my online and offline membership levels at Shinsegae have become quite high, and the benefits are greater, making shopping really cost-effective! I usually first check out the must-buy items in Korea on the Shinsegae online duty-free shop, then place an order at the right time. When I arrive at the airport duty-free store, I only buy other things I'm interested in if I see them. Don't miss out on the surprise promotions at the duty-free shop!