Must-Buy Shopping List in Korea! Immersive Shopping in Seoul – All Must-Buy Items Covered

What is the happiest thing about studying in Korea? Naturally, it's inviting a few friends on weekends or holidays to shop around and eat everywhere, and if during this shopping and eating journey you can also come across a long-awaited item from the must-buy shopping list in Korea, that would be a perfect day. As a bag enthusiast, I often pay attention to various small local Korean bag brands, and just recently, I discovered a heavenly Korean 'Utopia' that combines shopping, eating, buying, and playing – the Hyundai Department Store Yeouido Branch.

At first, my friends and I just came here to explore, because in Yeouido, the economic and political center of Seoul with its skyscrapers, the opening of the Hyundai Department Store Yeouido Branch filled a gap in shopping centers. Unlike the modern-looking skyscrapers outside, the interior decoration completely breaks away from the design style of traditional shopping malls. As soon as you enter, you are greeted by an indoor waterfall cascading from the third floor, instantly making you feel like you've returned to nature. Each floor has a different design style, and as a shopping center, you hardly see the dense arrangement of various brands that is typical in traditional stores. Here, the various brands from the must-buy shopping list in Korea feel like embellishments to the indoor environment, and whether it's the details or the grand thematic settings, you can easily immerse yourself in this three-dimensional world of Utopia.

As I continued exploring, I found many trendy fashion brands targeting the MZ generation here, and there are pop-up stores with different events every month. Of course, my favorite small local Korean bag brands are also present. The trendy brands that have secured a spot in the Hyundai Department Store Yeouido Branch go all out, integrating their brand concepts into both the store design and product design.

If you're tired and want to rest, there are various themed rest areas everywhere that can meet all customers' relaxation needs. Rather than resting, everyone can't help but pull out their phones and keep taking photos. I am now deeply convinced that not only for Koreans, but this is also the most popular Korean department store among Chinese international students – no doubt! If you go to the top floor, you'll find a sky garden bathed in sunlight through the glass roof, another children's paradise with a carousel and other fun and relaxing entertainment facilities, perfect for family visits.

Store information is as follows:

Address: 22 Yeouido-dong, Yeongdeungpo-gu, Seoul, Hyundai Department Store

Transportation: 11 min walk from Yeouido Station Exit 3 or 4, 8 min walk from Yeouinaru Station Exit 1

Business Hours: Department Store/Food Section – Monday to Thursday: AM 10:30 – PM 8:00, Friday: AM 10:30 – PM 8:30; Food Court: AM 10:30 – PM 10:00

The Hyundai Department Store also offers a special K card membership for foreigners, allowing you to enjoy immersive shopping while experiencing the store's promotional benefits. I hope all of you who love life and shopping, bring your must-buy shopping list in Korea and take some time to experience the unique shopping experience at the Korean 'Utopia' – Hyundai Department Store Yeouido Branch!