Where to Go Shopping in Seoul? A Detailed Guide to Duty-Free Shopping in Seoul!

Whether living in Korea or traveling to Korea, shopping is a must. With the changes in shopping methods and concepts over the past few years, where are the places to go shopping in Seoul? The popular shopping spots in Seoul have gradually shifted from Myeongdong to Line 2 and Gangnam, and the Gangnam duty-free shops and Hyundai Department Store Duty Free have become great places for shopping and strolling. Today, let's take a tour of the major commercial areas along Line 2 and get a detailed understanding of where to go shopping in Seoul!

Seoul's subway network is extensive, and Line 2 is the busiest line, serving as the core of the Seoul subway. It passes through Dongdaemun and the Gangnam area. From commuting to school to sightseeing, Line 2 can meet most travel needs. You can take Line 2 to Myeongdong, but if you're tired of that, head to Seongsu-dong. In recent years, photos of Seongsu-dong have frequently appeared on SNS. The Seongsu commercial area is home to many trendy brands and is a must-visit spot for fashionistas.

From Seongsu, you can go directly to Seoul's new landmark—the Gangnam commercial area. If three years ago, Myeongdong was the most representative shopping destination in Seoul, now Gangnam has risen to become Korea's shopping paradise. For example, the well-known Apgujeong, and the must-visit place for travelers to Korea, Hyundai Department Store Duty Free.

Hyundai Department Store Duty Free is located in the COEX area, Korea's trade center. Take Subway Line 2 to Samseong Station, exit at Gate 5, and walk about 3 minutes to see a department store building with a giant display screen on its exterior. This building is Hyundai Department Store, with floors 1-7 being the department store and floors 8-10 being the duty-free shop. The duty-free shop has a dedicated express elevator.

Since its official opening, Hyundai Department Store Duty Free has won customers' favor with its bright and spacious environment, numerous popular brands, and attentive service. The 10th floor of the duty-free shop houses the membership service desk. If you're visiting for the first time, it's recommended to register as a member. Members can enjoy substantial discount benefits, receive coupons, and experience a variety of shopping experiences. Especially during holidays, there are exclusive brand events, and the samples offered by beauty and skincare brands are very generous!

The duty-free shop includes over a hundred well-known brands, covering clothing, bags, cosmetics, cigarettes, alcohol, and more, allowing for one-stop shopping that is both convenient and reliable. Moreover, to accommodate Chinese customers, it fully supports various payment methods—super nice!

If you're short on time and can't leisurely browse the duty-free shop, you can also download the official Hyundai Department Store Duty Free app. Online shopping allows you to get coupons, enjoy discounts, and accumulate points. Of course, if you have enough time, it's still recommended to visit the physical store for a better experience~

This concludes the guide on where to shop in Seoul. If you want to personally experience shopping at the Gangnam duty-free shops in Korea, bookmark this guide now. I wish everyone a perfect shopping trip in Seoul~