Where do young Koreans go shopping? Best places to visit in Seoul!

📍 Seoul · 👁 1 reads

Where do the most fashion-savvy young Koreans go shopping? Recommended five shopping destinations that only locals know!

What are the popular brands in Korea right now? Whether you are chasing fashion trends or looking for unique cultural treasures, you can find the answers here. Let's take a look together!

🏷 EMIS Hannam Flagship Store

Recently gaining popularity as a choice among celebrities and idols, EMIS hats must look familiar to you!

EMIS suits both casual and formal occasions and can be styled in many ways. You can try them on in the store and buy styles that are sold out online. The interior is also great for photos.

📍 36 Daesagwan-ro, Yongsan-gu, Seoul

🏷 NIEEH

The NIEEH Hannam store consists of two floors. The displayed items are spaced apart, making the space feel wide open and exuding a premium atmosphere on par with high-end designer brands, avant-garde and emotional. The interior decoration is as eye-catching as the clothing, bags, hats, and accessories. You can also find the square backpack known as the 'Jennie bag' here!

📍 51, Daesagwan-ro 11-gil, Yongsan-gu, Seoul

🏷 HAHOUSE

The third recommended hotspot in Hannam-dong is 'HAHOUSE'. Even if you don't shop, you can get a lot of inspiration from the spatial displays.

HAHOUSE collaborates with various brands under different concepts each time, holding exhibitions and pop-up events. So you can see new brands each time you visit. They plan and host pop-ups in fashion, magazines, art, and more. If you come to Hannam-dong, don't miss it!

📍 2F, 8, Itaewon-ro 54-gil, Yongsan-gu, Seoul

(Thanks to Vanesa🌸 and Songli for the photos)

🏷 ADER ERROR Seongsu Space

The colorful, casual and avant-garde clothing brand 'Ader Error' opened its second flagship store in Seongsu-dong.

Unlike an ordinary clothing store, this place feels like an exhibition hall. The overall theme is 'cracks' with a concept of 'cosmic imagery'. Each fitting room has its own style, and the interior decoration and props are meticulously designed. The flagship store's interior is as experimental and innovative as the brand's clothing designs, satisfying all five senses~

📍 82, Seongsu 2-ro, Seongdong-gu, Seoul

🏷 Archivepke

The designer brand Archivepke makes bags and shoes from sheepskin, offering great value for money.

Each season features classic bags in different colors, tempting you even if you already own a similar design. The store exudes a clean, simple, and warm brand atmosphere, with every corner beautifully arranged.

📍 7, Seoulsup 4-gil, Seongdong-gu, Seoul

🏷 Useful Atelier

Useful Atelier started as an eyewear brand and is now a select shop collecting overseas fashion items. It displays vintage tableware full of European sensibility. It's not just a store but also a café, filled with the aroma of coffee. Every corner is worth photographing~

📍 18-8, Seoulsup 2-gil, Seongdong-gu, Seoul

(Thanks to yeelen and Mui S for the photos)

🏷 MAZZZZY

MAZZZZY is a stationery and lifestyle store in Yeonnam-dong. The cute atmosphere from the entrance makes you stop involuntarily. The store is full of adorable and emotional decorative items, and you can buy many unique creative products. Whether you want to decorate your room in any style, it seems you can find suitable items here. If you're interested in Korean stationery, be sure to visit!

📍 1F, 153-16, Seongmisan-ro, Mapo-gu, Seoul

🏷 Juuneedu

Juuneedu is a very popular loungewear store on Korean websites, with an offline store in Yeonnam-dong. Walking in, you feel a warm atmosphere, like entering a princess's dressing room. Besides selling pajamas, it also offers indoor shoes, headbands, and other home items, all of high quality and dazzling!

📍 102, 42-9, Donggyo-ro 46-gil, Mapo-gu, Seoul

🏷 Fennec

A must-see Korean Instagram-style wallet brand with pastel colors! Upon entering, wallets are displayed on the right side, naturally drawing attention with colors ranging from bright to soft tones. Each bag style is simple and in line with current fashion, offering great value. Suitable for gifts or personal use.

📍 174, Seongmisan-ro, Mapo-gu, Seoul

(Thanks to woobabybb, Pear 1+1, and Xiao Zhang Xiao Zhang Bu Kai Zhang for the photos)

🏷 A LAND

A LAND is a famous Korean streetwear multi-brand store. Its Hongdae branch has three floors: the first floor for unisex clothing and stationery accessories, the second floor for menswear, and the third floor featuring various womenswear. The store areas are divided by different brands. With a large space, there's plenty to see even alone. If couples come here on a date, they might find matching outfits too!

📍 29, Yanghwa-ro 16-gil, Mapo-gu, Seoul

🏷 MARITHE

Endorsed by Go Youn-jung, the female lead in the recent hit K-drama 'Moving', and worn by famous fashion icons like BLACKPINK's Jennie, Kim Na-young, and Cha Jung-won. T-shirts, knitwear, and baseball caps are all beautiful and very trendy!

📍 2F, 27, Segyo-ro, Mapo-gu, Seoul

🏷 badblood

The brand that Korean 'hot girls' wear! Walk straight from Exit 6 of Hapjeong Station to see its store. It has three floors, featuring not only sexy outfits but also hoodies, sweatshirts, shirts, and various casual wear. A must-visit for creating Korean-style looks!

📍 31-1, Ongmok-ro, Mapo-gu, Seoul

(Thanks to _Mgyon for the photo)

Paradise City is a large integrated resort combining hotel accommodation and leisure entertainment. Ctrip annually selects 30 enterprises from global organizations, tourist attractions, hotels & resorts, airlines, etc., based on comprehensive evaluation of industry influence, representativeness, and cooperation performance, and awards them the 'Best Overseas Partner Award'. Finally, let's introduce Paradise City, which just won this award! Many popular Korean brand items can be found here, and you can also buy unique Paradise City souvenirs. It's a must-visit shopping destination when traveling to Korea!

🏷 #PART

#PART is Paradise City's lifestyle multi-shop located in the Plaza. Seeing the beautiful products inside, you'll be drawn to walk in~

Many designer and lifestyle brands are housed here. Right inside, you can see the currently popular Wiggle wiggle in Korea. Colorful bathrobes, bright socks, suitcases, tumblers, keychains, slippers, and other cute little items are displayed. They are adorable and lively. You can also find products that are sold out online!

In the back, you can buy swimsuits. After all, Paradise City has a famous water park—CIMER. Many people need swimsuits when visiting here! There are not only diverse domestic designer swimwear brands but also the luxury swimwear & resort boutique brand VILEBREQUIN, selling adult swimwear, kids' swimwear, beach towels, etc. Seeing brands usually found in department stores here feels strangely familiar.

Moreover, there are bath additives that enhance the hotel resort experience! There are multi-use foam products and single-use bath salts. Samples are displayed in front so you can try the scents before buying!

In addition, there are many brands of cosmetics, perfumes, scented candles, etc. The products are beautifully designed and reasonably priced, perfect as gifts! Besides clothes and bags, there are also unique jewelry designs you rarely see. Don't miss them!

📍 Paradise City PLAZA 1F

🏷 Paradise Boutique

Here you can find Paradise City's signature souvenirs and selected items. Paradise City's own aromatherapy, hand cream, and fragrances are bestsellers, filling every space with the pleasant, upscale scent that permeates Paradise City.

📍 Paradise Hotel 1F

That's all for this edition! Do you have any secret shopping spots and brands in Korea?

If you're curious about traveling to Korea, leave a comment below!

Travel Log Directory

1. 🗺 Hannam-dong

2. 🗺 Seongsu-dong

3. 🗺 Yeonnam-dong

4. 🗺 Hongdae

5. 🗺 Paradise City

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Hotel Guide

Attractions Guide