KIPLING X MINIONS Collection Returns with New Items – Cute Fun to “Piece Together” a Happy Summer!

Following the warm reception of the KIPLING LOVES MINIONS Year of the Dragon themed collection at the beginning of the year, Belgian bag brand KIPLING has once again partnered with the popular cartoon characters Minions as summer vacation arrives, launching the KIPLING x MINIONS Campus Collection, which will be available both online and offline starting June 19th, accompanying kids and adults alike in having fun. At the same time, the popular animated film Despicable Me 4 has been scheduled for release in mainland China, hitting theaters on July 12th for a cute and fun party. This KIPLING x MINIONS collection is based on classic KIPLING bag styles, incorporating cute Minion design elements and adding vibrant denim fabric, ready to accompany you on a summer full of joy.

KIPLING X MINIONS Collection Returns with New Items – Cute Fun Welcomes Summer Vacation

Cute Collection, Kicks Off a Colorful Summer

The long-awaited summer vacation is just around the corner. For both kids and adults, summer means happy and fun family time. This summer, the cute and playful Minions and the relaxed and optimistic KIPLING spark wonderful chemistry, creating joyful moments! Whether it's outdoor exploration in nature, fun-filled parent-child sports, or amusing park visits, these multi-scenario bags capture endless fun, inject vibrant energy, and “piece together” a colorful summer life.

Recreating Classic Minion Images, Seamlessly Stitching Joy

This collection features four limited-edition bags and one monkey charm, including the large-capacity backpack SEOUL and small backpack SEOUL S, the drawstring bag SUPERTABOO, and the compact pencil case BANANA. The diverse range of bags offers plenty of choices for trips, outings, and leisure activities. Inspired by popular Minion characters, the designs incorporate Dave, Stuart, and Phil, combining the vibrant banana-yellow color of KIPLING's signature crinkled nylon with classic navy blue denim fabric to recreate the iconic screen image of Minions wearing denim overalls. There are also cute Minion-printed linings and banana-yellow monkey keychains, adding plenty of detail.

From left to right (both left and right images): KIPLING Small Seoul Bag SEOUL S, KIPLING Seoul Bag SEOUL

Variety of Styles, Combining for a Free Holiday

The Seoul Bag SEOUL is designed based on the mischievous Dave, with lively eyes paired with denim overalls for a playful look. Multi-pocket partitions create a large-capacity, organized storage space, ensuring worry-free travel for both short and long trips. It includes a padded laptop compartment for added peace of mind during commutes or travel. The Small Seoul Bag SEOUL S is inspired by the clever one-eyed Stuart, lightweight and cute, with more thoughtful details. Stuart's single eye is turned into a small accessory pocket, creatively using design for storage and making travel enjoyable. The lightweight and easy-to-carry drawstring bag SUPERTABOO is based on the naturally goofy Phil, perfect for grabbing and going. Its drawstring closure makes it convenient and cute for cycling, hiking, and more. The classic KIPLING monkey will also be available in a limited-edition collaboration version, dressed up as a Minion. With plush texture and bright colors, it is warm, healing, and whimsically cute, accompanying kids and adults in starting a fun summer vacation.

This collection also specially introduces a plush banana bag BANANA, soft and lively, which can serve as a makeup or toiletry bag for travel, or as an accessory pouch for storing items like headphones and keys, meeting various storage needs and adding to the travel atmosphere.

This summer, the Minions are making a strong return with a double dose of fun in new adventures. Remember to bring the new KIPLING X MINIONS Campus Collection to the cinema for a look!

[About Kipling]

Kipling's success story began in 1987 in the fashion capital of Belgium—Antwerp, alongside the birth of high-quality nylon bags.

By infusing our creativity and out-of-the-box thinking into designs that develop casual trends while being thoughtful, Kipling's products aim to inspire change and let you Live Light. More than just a bag brand, Kipling represents a positive attitude towards life, a relaxed perspective, a free spirit, and inclusivity. Today, Kipling's well-known bags and accessories are sold in 436 retail stores and 7,500 specialty stores across 80 countries.

Kipling's brand mascot, the jungle monkey, is inspired by the brand founder's favorite fairy tale book—The Jungle Book. Kipling is the name of the book's author, and the little monkey is the protagonist. It embodies the brand spirit that Kipling has always advocated: exploring with curiosity.

One of the key features of the KIPLING brand is its use of 420D crinkled nylon, a specially chemically treated fabric—usually, every 1 meter of nylon yields about 65 cm of crinkled nylon. Crinkled nylon is more wear-resistant and durable compared to regular nylon, and it remains one of KIPLING's core fabrics.

[Live Light Brand Story]

Kipling has always been dedicated to the quality and functionality of its bags. The design is characterized by a confident, relaxed, effortless, timeless, and free style that fully expresses personal style. It encourages everyone to enjoy an unrestricted lifestyle, satisfy your curiosity, and continuously explore and experience the world.

We always stay positive, viewing things from a positive, optimistic, and relaxed perspective, without being limited by negativity or various boundaries, living freely. Minimalist, flexible, authentic, and true to oneself. Kipling conveys this positive brand belief through lightweight, multi-scenario products, giving you confidence on your journey, allowing you to feel relaxed and free.

[About Universal Products & Experiences]

Universal Products & Experiences (UP&E) drives the expansion and elevation of NBCUniversal's iconic brands, intellectual properties, images, and stories globally, based on the rich assets created by Universal Pictures, Illumination, DreamWorks Animation, and NBCUniversal Television and Streaming. The division achieves this through innovative physical and digital products, retail and product experiences at global theme parks (including owned and third-party IP), brick-and-mortar retail stores, e-commerce platforms, and retailers around the world. Under the global brand strategy, UP&E's three business directions include consumer products, gaming and digital platforms, and theme park products and retail. UP&E is part of Universal Destinations & Experiences, a subsidiary of Comcast Corporation (Nasdaq: CMCSA) and NBCUniversal. For more information, visit the official website.

[About Illumination]

Founded by Chris Meledandri in 2007, Illumination is a leading animated film production company in the entertainment industry, producing films including The Super Mario Bros. Movie, the first movie of 2023 to gross over $1 billion globally; the most successful animated film franchise in history, Despicable Me; and Dr. Seuss' The Lorax, The Grinch, The Secret Life of Pets, and Sing. Illumination's revered studio portfolio includes three of the top ten animated films of all time.

In April 2023, the film The Super Mario Bros. Movie, co-produced by Nintendo and Illumination, achieved an astonishing $377.5 million global opening weekend, making it the highest-grossing animated film opening weekend globally, the highest opening weekend in Illumination's history, the highest-grossing domestic, international, and global opening of 2023 so far, and the highest-grossing Easter weekend opening and video game adaptation opening ever.

During this time, Illumination produced two of the highest-grossing animated film opening weekends, with The Super Mario Bros. Movie currently being the highest-grossing film of 2023 across all genres.

Illumination's iconic, beloved series—filled with memorable and unique characters with global appeal and cultural relevance—have grossed over $9 billion worldwide in total. Illumination has an exclusive financing and distribution partnership with Universal Pictures. Illumination's upcoming films include Migration, to be released in December 2023, and Despicable Me 4, to be released in summer 2024.