Marriott International Launches 2021 'Meet with Marriott' Greater China Roadshow in Five Cities
From left to right: 2021 Meet with Marriott Greater China Roadshow in Beijing and Shanghai
[October 15, 2021, Shanghai, China] Marriott International recently launched the 2021 Meet with Marriott Greater China Roadshow, with participation from over 230 hotels and more than 770 hotel associates across 56 cities in Greater China. The roadshow covers five key MICE and business travel destinations: Beijing, Shanghai, Hangzhou, Guangzhou, and Shenzhen. Through this roadshow, Marriott International aims to promote its extensive presence across Chinese cities and destinations to meeting planners, showcase its outstanding and distinctive hotel brands, provide personalized one-stop event solutions and inspiration, and offer more options for business travel.
Currently, Marriott International follows a 'brand + destination' refined strategy in Greater China, operating over 400 hotels across more than 100 cities, spanning 24 hotel brands. It proactively establishes itself in various market segments, adapting to and guiding the evolving Chinese travel market, and offers guests more choices for business, leisure, and events through a diverse brand portfolio and broad hotel presence.
Actively Expanding, Opening Endless Possibilities
In 2021, Marriott International actively expanded its Greater China hotel footprint, adding 39 new hotels, including the elegant St. Regis, the revitalizing JW Marriott, the bold and cutting-edge W Hotels, the one-of-a-kind Autograph Collection, the inspiring Marriott Hotels, the reimagined Sheraton, the wellness-focused Westin, and the trendy, youthful Moxy Hotels. Leveraging the strengths of each brand, Marriott entered more destinations, guiding guests to explore with forward-looking perspectives, writing unique travel stories, and meeting the event needs of different customer groups.
Refreshed Design, Wonderful Experiences
The Sheraton Mianyang, the first Sheraton in the emerging leisure destination of Mianyang, opened as the first hotel in Asia Pacific to fully showcase Sheraton's new design vision. Nestled in the heart of Xianhai Water Conservancy Scenic Area in Mianyang, it integrates various refreshed Sheraton elements such as Community Table, The Studios, and The Booths, allowing guests to immerse in dynamic atmospheres, foster connections, or savor quiet moments. The signature Sheraton &More by Sheraton coffee bar offers an innovative F&B experience, combining a bar, coffee shop, and marketplace in one, providing fluid transitions from day to evening. With 1,200 square meters of banquet and meeting space, it's an ideal choice for events of all scales, from large conferences to romantic weddings and social gatherings. As the Courtyard by Marriott brand's debut in Luoyang, Henan, the opening of Courtyard by Marriott Luoyang marks the group's further expansion in Central China. Located in Luoyang's commercial and cultural hub, with convenient transportation, well-appointed facilities, and flexible spaces, it offers meeting planners a brand-new stage in Luoyang, one of China's four great ancient capitals, where attendees can also easily explore world cultural heritage sites like Longmen Grottoes and White Horse Temple.
Luxurious Individuality, Creating the Extraordinary
In line with the youthful consumption trends in China, the company deepens its presence in luxury hotel categories at travel destinations, shaping exceptional meeting experiences with distinctive brand propositions. As the group's first luxury hotel in Qingdao, The St. Regis Qingdao presents exquisite elegance to the city's elite through ingenious design and the brand's legendary hallmark rituals. Perched on floors 58 to 78 of the 369-meter Qingdao Guoxin·Haitian Center, adjacent to the blue Fushan Bay, it offers over 2,000 square meters of event space, providing elegant venues and professional equipment for celebrations or business meetings. Meanwhile, W Changsha, unveiled in September in the Star City, creates bold and innovative 'Stardust Universe' for this vibrant city, with futuristic scenes that will spark unlimited creativity for event planners, supported by the brand's signature Whatever/Whenever service to realize any whimsical idea.
Different Styles, One Experience
Dual-brand hotel projects not only extend Marriott International's footprint but also highlight its advantages. By offering two distinct lifestyle experiences at one location, they provide meeting planners with more diverse and flexible creative options, experiencing the meeting services of different brands. The opening of Beijing Marriott Hotel Yanqing and Element Beijing Yanqing further expands the group's brand presence in Beijing and North China. Yanqing, a leisure destination in the suburbs of Beijing and one of the main zones for the 2022 Winter Olympics, is set to become a hot business and event destination as surrounding facilities improve. The Marriott and Element hotels will deliver inspiration and heartfelt service, as well as a green, eco-friendly wellness stay, offering distinct services and personalized experiences. Meanwhile, The Westin Nanjing Resort & Spa and Nanjing Junmao Hotel, Autograph Collection, located in the core of Nanjing Garden Expo Park—a new leisure landmark on the outskirts of Nanjing—represent the company's important presence in Nanjing, a key city in the Yangtze River Delta. They present Westin's holistic well-being philosophy and Autograph Collection's locally inspired, unique travel experiences. Additionally, The Sifang Hotel Nanjing, Autograph Collection, with its distinctive design ethos, brings an art-filled event experience within the Sifang Art Lake area at the foot of Laoshan National Forest Park, northwest of Foshou Lake in Nanjing. The openings of these three hotels offer event planners abundant venue choices and open a new chapter for Nanjing's hotel industry, demonstrating Marriott International's commitment to deepening its presence in the Yangtze River Delta.
Youthful Energy, Nouveau Creativity
Distinct from traditional events, Moxy Hotels—Marriott International's trendy brand for the millennial generation—uphold a 'break the rules' philosophy and a 'play on' spirit, crafting fun-filled stays for the young-at-heart. Moxy Shanghai Hongqiao CBD and Moxy Shenzhen North Station have already made their debuts in Shanghai and Shenzhen. Both hotels are near city transportation hubs, featuring tech-savvy rooms, lively social spaces, and attentive service, creating vibrant new social hubs that will inject fresh energy and creativity into local business travels and events.
Keep Exploring, Uncover Unknown Wonders
While expanding its Greater China map, Marriott International knows that distinctive destination experiences enhance the added value of events. The group fully leverages its brand matrix and years of experience in the Chinese market, stays on top of market trends, responds to national development strategies, and deeply uncovers the unique attributes of different destinations, offering meeting planners distinctive meeting and event experiences.
The dynamic Guangdong-Hong Kong-Macao Greater Bay Area is one of the most rapidly developing economic regions in the country. With national policy support, it is evolving into a quality living circle ideal for living, working, and traveling, and its booming economy has always made it a popular choice for business travel and events. Marriott International's hotels in the Greater Bay Area, with their exceptional hospitality, help event planners create refreshingly high-quality events here. JW Marriott Hotel Shenzhen Qianhai, with a 200-square-meter outdoor space by the fifth-floor garden pool, is an ideal venue for small, high-end, sophisticated events. The outdoor lawn at JW Marriott Hotel Macau is also a perfect choice for various static events, where guests can experience relaxation and harmony of body and mind in an open environment, complemented by specially blended nourishing juices and 'cold brew flavored teas' for a fully refreshed sensory experience.
The rise of the 'China chic' trend has made destinations with profound historical heritage increasingly popular among broader consumer groups. Qufu in Shandong, known as the hometown of Confucius, exudes unique elegant charm, making one feel the flow and sedimentation of millennia. Qufu Lu Neng JW Marriott Hotel, located in the center of the Ming Ancient City and just a wall away from the Confucius Temple, features classical Chinese architectural style that harmonizes with the surroundings. Its advanced meeting facilities and the brand's one-stop concierge service further help event planners elevate the meeting experience and embark on extraordinary journeys.
Distinctive niche destinations are also ideal stages for event planners to unleash creativity. Combined with the unique local landscape, they offer experiences far from the ordinary, providing attendees with endless inspiration. Sheraton Grand Xishuangbanna Hotel, situated in the core of the Gasa Tourist Town Hot Spring Resort in Xishuangbanna, features typical traditional Dai and Thai architectural styles rich in ethnic minority charm. From the semi-open executive lounge to over 2,478 square meters of flexible meeting space, it can accommodate events of any size or type. In the charming city of Yinchuan, where desert vistas collide with waterside charm, a unique frontier landscape emerges. JW Marriott Hotel Yinchuan, conveniently located in the city center, boasts a 1,400-square-meter JW Grand Ballroom with a 90-square-meter high-definition LED screen, stunning visuals that will captivate attendees' attention. Additionally, abundant outdoor expansion options add exotic flair to gatherings in this frontier region.
Insight into Trends, Swift Response to Market Demands
As an industry leader, Marriott International stays at the forefront, deeply understanding customer needs and responding to market demands with agility. From rigorous hygiene and safety protocols to distinctive venues, tea breaks, and captivating destination experiences, it continuously delivers services and products that meet customer requirements. The group actively listens to customer feedback, engages in deep conversations with industry experts and event parties, and stays abreast of business travel and event market trends. Leveraging its multi-brand, wide-presence advantages, and adapting to new normal market trends, it continuously upgrades its event service offerings:
Stringent hygiene and cleaning standards: Marriott International always prioritizes the safety and health of attendees and event organizers, establishing and strictly enforcing high-standard cleaning processes to create a worry-free event environment.
Hybrid online/virtual meetings: In response to changing meeting formats, the group's hotels help organizers create hybrid meetings that combine the strengths of in-person interaction with the convenience of digital applications, breaking geographical and attendance limits to enable efficient connectivity between offline and virtual meetings.
Wellness elements: Marriott deeply understands today's consumers' emphasis on health and actively integrates more wellness elements into events, from natural outdoor venues and fitness activities to nutritionally balanced catering, enhancing attendees' well-being.
Promoting eco-friendly, sustainable events: With increasing environmental awareness, more meeting planners and participants consider the environmental impact of events. Eco-friendly events not only reflect corporate social responsibility but are also a timely way to communicate company values to participants. Marriott International also follows environmental regulations such as reducing single-use consumables and plastic bans, pushing hotels to stop using single-use plastic straws and replace small disposable bathroom amenity bottles with refillable dispensers.
Don't Hesitate, Meet Now
To help meeting organizers plan wonderful conferences and events and create more unforgettable travel experiences for attendees, Marriott International's acclaimed travel program—Marriott Bonvoy—has launched the 'Don't Hesitate, Meet Now' promotion. From now until December 31, 2021, book a qualifying meeting or event at participating Marriott Bonvoy hotels and resorts, to be held by August 31, 2022 (Greater China) or December 31, 2022 (other Asia Pacific regions), and enjoy the following benefits:
- One complimentary guest for every 10 attendees
- One complimentary night for every 15 paid room nights
Unlock wonderful perks and enjoy flexible terms. Marriott Bonvoy looks forward to working with meeting organizers to create spectacular event moments and open up endless possibilities for meetings and events.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is headquartered in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,800 properties across 138 countries and territories, including directly operated hotels, franchised hotels, and licensed timeshare properties, under 30 hotel brands. Marriott International operates the award-winning travel program—Marriott Bonvoy.
About Marriott Bonvoy
As the renowned travel program of Marriott International, Marriott Bonvoy encompasses an extraordinary portfolio of hotel brands, presenting members with a massive array of luxury hotels, Marriott International Homes & Villas curated short-term rentals, the Marriott Bonvoy Boutiques, and endless experiences.
