New Pan Pacific and PARKROYAL Hotels Open Jointly in Central Tokyo

Two distinct brands welcome guests together at Tokyo’s latest skyscraper landmark—the 48-story Tokyu Kabukicho Tower.

SINGAPORE, May 29, 2023 /PRNewswire/ -- Pan Pacific Hotels Group today announced the official openings of BELLUSTAR TOKYO, A Pan Pacific Hotel, and HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel. The former is a new hotel under the Pan Pacific brand, while the latter is PARKROYAL’s new outpost in vibrant Shinjuku.

BELLUSTAR TOKYO, A Pan Pacific Hotel, and HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel, are located in the Tokyu Kabukicho Tower, the newest skyscraper landmark in Shinjuku.

Designed by Yuko Nagayama (Yuko Nagayama & Associates), the 48-story Tokyu Kabukicho Tower is the first skyscraper in Japan designed by a woman. Its inspiration comes from the old fountains of Kani River and the Buddhist water goddess. The skyscraper’s exterior resembles a fountain, with the upper part displaying the force of water spurting toward the sky.

BELLUSTAR TOKYO, A Pan Pacific Hotel, located on the upper floors of Tokyu Kabukicho Tower, is renowned for its luxurious style. It boasts 97 deluxe guest rooms ranging from 41 square meters to 277 square meters, each with floor-to-ceiling windows overlooking the bustling cityscape.

Moreover, it embodies the elegant and refined essence and sincere hospitality that the Pan Pacific brand has always championed, offering guests a personalized and heartfelt accommodation experience.

The hotel features five ultra-luxurious penthouse suites on the 45th to 47th floors, ranging from 113 to 277 square meters, all jointly designed by renowned interior designer Keiji Ashizawa and the award-winning Norm Architects, known for their noble and elegant decor. Among them, the largest Sky Villa penthouse suite on the 47th floor features a private spa room, kitchen, and jacuzzi, offering a commanding panoramic view of Tokyo’s captivating skyline, while the penthouse suites on other floors also boast exceptionally spacious living rooms, kitchens, and bars.

The hotel offers 24/7 private butler service upon request. For an exquisite in-room dining experience, a private chef can tailor a customized menu for penthouse suite guests.

Additionally, the Penthouse Lounge on the 46th floor is exclusive to penthouse suite guests, serving as a perfect venue for private meetings, gatherings, and afternoon tea.

For those seeking a bespoke culinary experience, the stylish Bellustar French restaurant, sourcing the freshest ingredients from across Japan, offers exquisite French cuisine that is sure to delight. The Bellustar Bar, with its extensive selection of spirits, wines, sake, non-alcoholic cocktails, and cocktails, is an ideal place to unwind in the evening. For top-quality wagyu beef, guests can indulge at Teppan Ten-yu teppanyaki restaurant on the 45th floor. And for a truly different experience, enjoy authentic Edomae sushi made with seasonal ingredients at JIN-È Sushi while overlooking the picturesque Mount Fuji and the Tokyo city skyline.

To refresh and rejuvenate, the hotel’s SPA sunya (meaning “sky” in Sanskrit) offers a range of spa and facial treatments to soothe both body and mind, leaving guests completely relaxed.

HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel: A Gateway to Vibrant Hotspots.

Committed to creating a modern travel style that allows guests to discover the beauty of their destination and immerse themselves in its life and culture, PARKROYAL hotels enable guests to deeply experience the joy of local travel. HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel, occupies the 18th to 38th floors of Tokyu Kabukicho Tower. Its 538 rooms feature a unique blend of art and music styles, with design inspired by the dynamic energy of Shinjuku’s Kabukicho entertainment district.

Staying true to the brand’s positioning as a “Gateway to Vibrant Hotspots,” the hotel has collaborated with renowned local artists Yoshiaki Kaihatsu, Takuro Tamayama, and Tomoyuki Washio to create nine rooms that reflect the history and culture of Kabukicho and Shinjuku’s ancient arts. These rooms weave together historical events and local characteristics with distinctive decor and vibrant colors, depicting the city’s traditional and pop culture.

Popular with both locals and international travelers, JAM17 on the 17th floor is the hotel’s newest dining and bar venue. Its rooftop terrace features a giant screen for live streams and performances, while the outdoor space is an ideal location for events, cocktail parties, and weddings. The dining and bar spaces here are all named after jam sessions of popular pop music culture.

Restaurants and bars, including JAM17 DINING, offer a wide array of Italian classics, from pizza, pasta, grilled seafood, to signature grilled meats. JAM17 GELATERIA serves a colorful selection of Italian gelato, the ultimate dessert after a hearty meal. For a nightcap, JAM17 BAR offers a range of authentic cocktails crafted by award-winning master mixologist Shingo Gokan from Tokyo’s famous SG Club.

“This is an exciting time for Pan Pacific Hotels Group. Over the past few months, Japan’s tourism industry has gradually recovered from pandemic restrictions, with more than one million visitors in February alone. At this rare opportunity, we are thrilled to expand our footprint into Japan. BELLUSTAR TOKYO, A Pan Pacific Hotel, and HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel, will bring a refreshing new experience to travelers visiting the city. Especially in the Shinjuku area where these two new hotels are located, and the Tokyu Kabukicho Tower, our presence will bring new choices and energy to the vibrant nightlife and entertainment scene,” said Marcel NA Holman, Vice President of Operations for Japan, Indonesia, and China, Pan Pacific Hotels Group.

According to the Japan National Tourism Organization (JNTO), travel and tourism revenue in 2023 is projected to reach USD 40.28 billion. Since December 2022, 1.37 million tourists have visited Japan, a sharp increase from approximately 934,000 in November and 113 times higher than in 2021.

Mr. Choe Peng Sum, CEO of Pan Pacific Hotels Group, said: “With our expansion into the Japanese market, the opening of these two iconic hotels marks a significant milestone for Pan Pacific Hotels Group. Over the years, our strategic and long-term partnership with Tokyu Hotels & Resorts Group has given us the opportunity to combine our international brands with their unique expertise, offering a new experience to visitors in Tokyo. It also gives our 24 million Pan Pacific DISCOVERY members worldwide a chance to experience our new hotels. Earlier this year, PARKROYAL Langkawi opened in February, our brand-new 347-room Pan Pacific Orchard will open in June, and Pan Pacific Singapore will complete its full renovation in August.”

Upcoming properties include PARKROYAL Serviced Suites Hanoi on the shores of picturesque West Lake, set to open in October 2023; PARKROYAL Serviced Suites Jakarta opening in 2023; and PARKROYAL Jakarta and Pan Pacific Jakarta opening in 2024. Our PARKROYAL Serviced Suites Jakarta complex, designed by the talented architects of Kohn Pedersen Fox Associates, will add a sparkling and magnificent presence to the city skyline, offering business and leisure travelers another option for short or long stays. Over the next two years, the Group will also expand the PARKROYAL brand to other gateway cities such as Malacca, Dalian, and Siem Reap.

Images of BELLUSTAR TOKYO, A Pan Pacific Hotel, and HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel, are available here.

About Pan Pacific Hotels Group

Pan Pacific Hotels Group is a global hotel management company that owns and manages over 50 hotels, resorts, and serviced suites. The Group comprises three brands: Pan Pacific, PARKROYAL COLLECTION, and PARKROYAL, with a presence in 30 cities across Asia, Europe, Oceania, and North America. Headquartered in Singapore, it is a member of UOL Group Limited, a Singapore-listed company.

Pan Pacific hotels and resorts welcome every guest with warm and attentive service. Our passion for excellence makes guests feel truly cared for.

PARKROYAL COLLECTION hotels and resorts embrace a responsibility and care for life and the environment, with sustainability at the core of their design.

PARKROYAL hotels and resorts treat every person and every place with sincerity, dedicated to integrating guests into local life and culture for an immersive travel experience.