Singapore Airlines Brand Project Sets Sail Anew, Inviting You to Enjoy a World-Class Experience

On April 18, 2023, Singapore Airlines (hereinafter referred to as SIA) launched a brand-new project in Mainland China titled "Inviting You to Enjoy a World-Class Experience", to present SIA's commitment to providing a world-class premium experience on every customer journey. During the promotion period lasting over a month, the brand project will make a comprehensive and refreshed appearance across multiple platforms, including print publications, digital media, outdoor media, and social media.

In the 90-second promotional video, SIA's iconic flight attendants, through their rich travel experiences, explore the cultural characteristics of various places around the world, thereby shaping themselves and bringing a home-like cabin service. By traveling the world, they forge unique connections with customers, as well as emotional resonance and passionate confidence after embracing the world. SIA's flight attendants provide the utmost service with heartfelt dedication on every journey.

Mr. Lee Lik Hsin, Executive Vice President of Commercial for Singapore Airlines, said: "Customers are at the heart of everything we do, and providing them with the utmost service is deeply rooted in SIA's brand promise. As this brand project demonstrates, no matter how long or short the journey, enabling every traveler to enjoy a world-class experience is the firm belief we uphold. Our award-winning SIA flight attendants are at the core of this commitment, and their diverse travel experiences and passion for serving customers have a positive impact on everyone around them."

The promotional video for this SIA global brand project was directed by filmmaker Liz Murphy and filmed in Singapore, Auckland (New Zealand), Barcelona (Spain), Mumbai (India), and Shanghai (China). Through in-depth research to measure global brand awareness, SIA combined the findings to launch this new brand project, aiming to resonate with customers around the world.