Orion Pie House Returns to Harbin Ice and Snow World, Tourists Rush to Check In for Good Luck
The challenging year of 2020 is coming to an end. For many friends, this year has been difficult and extraordinary. Everyone hopes that the upcoming 2021 can be a fresh start, turning their luck around, with good health. Recently, Orion created a pop-up store with the theme 'New Year Friend's Good Luck' during the Harbin International Ice and Snow Festival, hoping to provide warmth to consumers while sharing good luck and joy with everyone.
The bright red Orion Pie House pop-up store is located at the core of the 22nd Harbin Ice and Snow World. A grand winter carnival has begun. Approaching the Pie House, the first thing that catches the eye is a huge 'Good Luck Door' leading to 2021. 'Stepping over' 2020, the new year will be a start full of blessings. The cute Nian beast on the front exterior wall adds festivity and New Year flavor. Pushing open the door, the eyes are filled with Orion's representative color—red, and a joyous and festive feeling rushes in. Colorful 1990s-style neon lights are scattered throughout every corner of the store, becoming the top choice for tourists to take photos and check in. This time, the 'Good Luck Pie House' still prepares various snacks for visitors. In addition to the heated pies that were very popular at last year's Ice and Snow Festival, this year it also features new products such as Lava Spring and Dr.You Dàtè Yōu nut bars. Sitting on the 'Good Luck Steps' at the entrance to rest, a cup of warm Lava Spring hot drink, paired with a heated Orion Pie (with melted chocolate, fragrant and soft), will sweep away fatigue and cold.
It is worth mentioning that the three fun 'Good' Luck Gacha machines in the pop-up store have become new internet-famous check-in spots. According to their own preferences and hopes, tourists can seek their desired New Year fortune from 'Taste of Love', 'Surplus Year After Year', and 'Wishes Come True'. Recently, 'blind box culture' has been very popular among young people. Orion also took the opportunity to launch gacha balls containing good luck charms, sending various New Year blessings to visitors. Many people are attracted to get a 'good omen'. A visitor at the scene said, 'This year, I really need to use this kind of method to get some good luck for the upcoming New Year.'
As a brand's offline pop-up store, Orion also hopes to use this rare opportunity to establish emotional resonance and connection with consumers. In recent years, Orion has deeply cultivated consumer needs and closely followed the preferences of young groups. It has successively strategically invested in Laobanzi seaweed, crossed over into food and beverages with Lava Spring, launched its first nut bar Dr.You Dàtè Yōu, and initially laid out a health industry strategy to meet the market's, especially young consumers', needs for nutritious and healthy food. This construction of 'Good Luck Pie House' and leveraging the 'blind box culture' is another attempt by Orion to become younger and more diversified.
Bidding farewell to the old and welcoming the new, full of blessings. Orion hopes to express its best wishes to all consumers through this: hoping everyone has good luck in the New Year. Friends who have the chance to visit Harbin Ice and Snow World this year, don't forget to stop by the winter-limited Orion Pie House to soak up some good luck and welcome blessings.
