Ice and Snow Festival Officially Opens: Orion Appears at Ice and Snow World for Third Consecutive Year
Every January 5th is a very important day for the people of Harbin. Because the Harbin International Ice and Snow Festival officially kicks off on this day and lasts until around the end of February when the ice and snow activities conclude. At the heart of the dazzling ice and snow wonderland, Orion’s offline pop-up store, “Orion Pie House,” makes its third consecutive appearance, warmly keeping its appointment and waiting for visitors.
This year, the Pie House continues the theme of “New Year, Good Luck,” hoping to add luck and joy to the upcoming 2022. As soon as you approach the house, a festive atmosphere greets you. The bright red Pie House and the cute Nian beast are very eye-catching, full of New Year vibes. In front of the Pie House, Orion has prepared an “I Love Harbin” landmark photo spot, where visitors take group photos to record and share this unforgettable ice and snow trip. Pushing the door open, the red interior brings warmth and good luck, with 1990s retro-style neon lights everywhere. In the corner, three “Good Luck” capsule machines make a return, loaded with three New Year fortunes— “Taste of Love,” “Abundance Year After Year,” and “Wishes Come True”—each carrying special New Year blessings. Visitors on-site eagerly give them a twist, hoping for a lucky start and to take good fortune away.
When you’re tired from playing and have taken enough photos, sit down and rest. The Pie House has prepared hot drinks and various snacks. The heated pies that were very popular in the past two years are still a hit—soft, sticky, and fragrant, driving away the cold and fatigue. Inside the Pie House, there are also familiar classic products like Orion’s “Good Friends” chips, “Many Fish” snacks, Dr.You nut bars, and recent popular items such as “Ah! Potato” sweet potato fries, “Langligelang” classic chocolate flavor, “Just Love Crispy,” and “Guoziguoxin” gummy candies. A consumer who entered the store said, “Seeing Orion here feels so warm. There are so many snacks I love, and the prices are almost the same as in supermarkets. I feel both happy and heartened.”
The Harbin Ice and Snow World is not just a scenic spot; it has accompanied a generation’s growth, making northern winters more colorful and splendid. The ice and snow landscapes of the north gather here, supporting a city’s resilience and hard work, carrying all the memories and hopes of Harbin people. And Orion, which has entered the festival for three consecutive years and kept its promise, also touches us. Whether it’s the warm launch of this year’s Pie House or its persistent commitment to food safety, Orion has been fulfilling its brand promise to consumers through concrete actions.
This year, if you have the opportunity to come to the Ice and Snow World, enjoy the unique charm of ice and snow to the fullest. And don’t forget to visit this bright red house—Orion Pie House is waiting for you to knock on the door!
