Spanning Ten Provinces and Cities! Changan Qiyuan Helps Tongliang Dragon Go North to Harbin for Performance

“People dance amidst fire, dragons fly amidst flames!” The Tongliang Dragon Dance is renowned worldwide and hailed as “China’s First Dragon.” Now, this breathtaking performance is set to represent Chongqing as it heads north to Harbin, staging a dance of ice and fire in the Ice City.

On January 22, the “Qiyuan Ten-Thousand-Mile Journey: Escorting the Dragon into Harbin” event held a grand departure ceremony at Tongliang Dragon City Tianjie South Square. The event was guided by the Chongqing Municipal Culture and Tourism Development Commission, hosted by the Tongliang District Culture and Tourism Development Commission, and organized by Changan Qiyuan. Following the “Little Hot Pot” heading north to Harbin, this marks another major move by Chongqing’s cultural tourism, bringing the intangible cultural heritage Tongliang Dragon Dance performance—“a lifetime must-see Datiehua (iron fireworks)”—to tourists nationwide, fostering deeper integration between the two cities' cultural tourism.

Tongliang Dragon Headed North to Showcase Intangible Heritage to Tourists Along Ten Provinces and Cities

This winter, Harbin became a viral sensation for its hospitality, attracting tourists from all over the country. As a city equally renowned for pampering visitors, Chongqing has been actively engaging with its “Northeast old pal,” with various creative stunts frequently trending on hot searches, showing a different side of Chongqing.

It is reported that the Tongliang Dragon Dance, representing Chongqing in this “expedition,” is a national intangible cultural heritage. It has participated four times in the National Day celebrations in Beijing, the opening ceremony of the Beijing Olympics, the Shanghai World Expo, the Beijing Horticultural Expo, and has performed in over 30 countries and regions, making it a quintessential symbol of Chinese dragon culture.

At the departure ceremony, Feng Yuliang, Chief Economist of the Chongqing Municipal Culture and Tourism Commission, stated in his speech, “The dragon is a symbol of national cohesion for the Chinese people, a ‘common cultural gene’ of the Chinese nation. As the Year of the Dragon 2024 approaches, the Ice City Harbin has become a sensation for its hospitality. Our Chongqing ‘Tongliang Dragon’ is also highly popular. This event, with the dragon as a medium, plays a spectacular Chinese version of the ‘Song of Ice and Fire’ in this cold winter! It is an exchange of tourism culture, a mutual journey of intangible cultural heritage, and a grand feast to promote and develop traditional culture.”

Li Guoliang, Deputy General Manager of Changan Automobile's Brand Public Relations Department and Brand Director of Changan Qiyuan, remarked, “For this Tongliang Dragon’s northward performance in Harbin, Changan Qiyuan will fulfill its mission, telling the story of Tongliang and conveying Chongqing’s culture to more people. The Changan Qiyuan A07 will act as the ‘Dragon Guardian,’ accompanying the Tongliang Dragon across thousands of miles, engaging in a dragon-escorting relay with users from ten provinces and cities, spreading the spirit of dragon culture. This is not only a grand tour of intangible cultural heritage but also a major test of Changan Qiyuan’s winter performance. We believe that with the strong empowerment of Changan Qiyuan’s digital intelligence technology, the Changan Qiyuan A07 dragon-escorting fleet can successfully complete its mission.”

It is reported that from today until January 29, the dragon-escorting fleet organized by Changan Qiyuan will pass through Hanzhong, Xi’an, Luoyang, Taiyuan, Handan, Tianjin, Shenyang, and finally arrive in Harbin, showcasing the charm of Tongliang Dragon intangible cultural heritage to tourists along the route, celebrating the Chinese New Year of the Dragon.

Accepting Winter Challenges to Showcase the Powerful Performance of Changan Qiyuan’s Digital-Intelligent Evolution New Cars

According to data from online travel platforms, during the 2024 New Year holiday, Harbin’s overall tourism orders increased by 158% year-on-year, with out-of-town customers accounting for 75%. The local tourism boom is expected to continue through the winter and Spring Festival holidays, making it the top destination for winter travel. Additionally, during this year’s Spring Festival travel rush, the top two railway travel destinations are Chongqing and Harbin, and the top three domestic air-route destinations are Harbin, Chongqing, and Chengdu, all indicating high travel enthusiasm between Harbin and Chongqing.

How to achieve a more comfortable and safer travel experience? In this “Qiyuan Ten-Thousand-Mile Journey: Escorting the Dragon into Harbin” campaign, the Changan Qiyuan family, represented by the Changan Qiyuan A07, offers a new option for winter self-driving travel. During the event, the dragon-escorting fleet will head north, facing various road condition challenges in winter, showcasing the powerful performance and reliability of the “Digital-Intelligent Evolution New Car” in winter road environments.

It is reported that Changan Qiyuan is the culmination of Changan Automobile’s digital-intelligent new energy technology, meeting users’ expectations for high-end, quality, and safe travel. Among them, the Changan Qiyuan A07 features 33 all-series digital-intelligent standard features, including L2-level IACC, turning “luxury gimmicks” into “national functions”; a super-wide-angle electric liftback tailgate, more stylish and convenient; and external voice interaction, more convenient and socially aware. Meanwhile, the iBC all-weather battery safety management system, along with 8 airbags, AEB automatic emergency braking, door opening warning, and a series of active and passive safety configurations, create a five-star safety barrier for users, providing warm protection with comprehensive safety.

The Changan Qiyuan A05 features a height-to-width ratio of 0.79, with an elegant posture comparable to luxury coupes. Empowered by digital-intelligent AI electric drive, it offers ultra-efficient, powerful output, as well as true fuel saving, true electricity saving, and true range “ultra-economy,” allowing users to truly experience the beauty, ease of driving, strong power, safety, energy saving, long range, comfort, intelligence, and fashion of a digital-intelligent electric drive super economical family car.

In addition to assisting the Tongliang Dragon Dance’s northward journey, after the dragon-escorting fleet organized by Changan Qiyuan arrives in Harbin, it will “ignite” an ice and snow challenge. At that time, a fleet of 35 Changan Qiyuan A07, A05, and Q05 vehicles will depart from Harbin, continue north through Qiqihar, Hulunbuir, and finally reach the border gate of Manzhouli, using extreme cold environments and extreme tests to continuously verify Changan Qiyuan’s digital-intelligence technology strength.

The Tongliang Dragon spans thousands of miles, conveying the Chinese spirit of courage and sharpness. In the future, Changan Qiyuan will take on more social responsibilities, focusing on traditional culture and participating in various types of experiential activities to vigorously promote the inheritance of Chinese traditional culture!