Fifteen Years of Zhejiang's Assistance to Qinghai Yield Fruitful Results: Golmud Cultural and Creative Product Launch Opens New Chapter for Cultural Tourism
Fifteen Years of Zhejiang's Assistance to Qinghai Yield Fruitful Results: Golmud Cultural and Creative Product Launch Opens New Chapter for Cultural Tourism
— The 2025 Zhejiang Aid-Qinghai Spirit Exploration Tour and Golmud Cultural and Creative Product Launch Officially Kicks Off!
On June 26, the 'Rushing to Mountains and Seas, Heading West' 2025 Zhejiang Aid-Qinghai Spirit Exploration Tour and Golmud Cultural and Creative Product Launch commenced at Kunlun Heavenly Street in Golmud City, Qinghai Province. Marking the 15th anniversary of Zhejiang's paired assistance to Golmud, the event took the Golmud spirit and the aid-Qinghai spirit as its benchmarks, outlining a new blueprint for cultural tourism collaboration through cultural and creative product releases, spirit seminars, and token exchanges.
This event was hosted by the Golmud Municipal Committee of the Communist Party of China and the Golmud Municipal People's Government, and organized by the Publicity Department of the Golmud Municipal Committee, the Zhejiang Aid-Qinghai Golmud Working Group, and the Municipal Bureau of Culture, Sports, Tourism, Radio and Television. Leaders including Chen Junyi, Deputy Secretary of the Golmud Municipal Committee and Deputy Mayor, and Li Yufang, Deputy Secretary of the Party Leadership Group and Deputy Director of the Haixi Prefecture Bureau of Culture, Sports, Tourism, Radio and Television, attended the event. Zhu Xun, host of China Central Television, and Zhong Junling, founder of Jiuyin Cultural Tourism, were invited to attend and lead the voices.
Cultural and Creative Products Launch and Signing, Fifteen-Year Tokens Witness the Mountain-Sea Bond
This event deeply activated Golmud's spiritual spectrum: turning spiritual symbols into products. The conference launched Golmud's original urban cultural and creative product series, including 18 designs such as the Salt Lake Spirit IP plush toys, resin figurines, Yangtze River Source Water gift boxes, and Kunlun Mountain night lights, deeply integrating the Poplar Forest Spirit and Two Roads Spirit into Golmud's urban spiritual lineage; making industrial collaboration tangible. An authorization signing ceremony was held on site, where the Golmud Municipal Bureau of Culture, Sports, Tourism, Radio and Television reached a cooperation with Golmud Cultural Tourism Investment Group to promote market-oriented product implementation; ceremonializing the mountain-sea bond. Golmud City presented a salt carving symbolizing the 'Salt Lake Spirit,' and Wenzhou City reciprocated with a boxwood carving intangible cultural heritage craft reflecting the 'Dragon Boat Spirit,' commemorating the 15-year collaboration between Zhejiang and Qinghai.
Guests Share Spiritual Core, Supporting Measures Strengthen Dissemination
At the conference, Zhong Junling delivered a keynote speech titled 'The Transmission of the Mountain-Sea Spirit,' explaining the Golmud spirit and interpreting the bond between Wenzhou and Golmud. Zhu Xun, host of China Central Television, shared her stories with Qinghai, interpreting the ecological and humanistic charm of the Qinghai-Tibet Plateau from a media perspective, contributing to the construction of an international eco-tourism destination.
The Golmud Municipal Bureau of Culture, Sports, Tourism, Radio and Television promoted cultural tourism resources on site and simultaneously awarded nine 'Cultural Tourism Recommenders' to build a new media matrix, deeply showcasing the beauty of Golmud's humanity and ecology. Artistic performances such as 'Dreaming of Golmud' and 'Wenzhou-Golmud Bond, Mountain and Water Charm' vividly presented Golmud's distinctive features and the collaboration journey between Wenzhou and Golmud.
Deputy Mayor Chen Junyi emphasized in his speech: 'Zhejiang's assistance to Qinghai has always adhered to the concept of complementary advantages, long-term cooperation, focused development, and mutual win-win results. In the future, we will continue to explore new models of cultural tourism collaboration.' This event serves as a model for cultural dissemination in the national paired assistance work, injecting new momentum into the high-quality development of cultural tourism on the Qinghai-Tibet Plateau.
