Pouring a Refined Life, a Heart-Selected Journey - Qingdao White Beer Shares the Splendid Landscapes with You

On July 15, 2020, the Yunnan leg of the 'Pouring a Refined Life, Heart-Selected Journey' campaign of Qingdao Beer's Whole Wheat White Beer officially kicked off. This event was a renewed upgrade from last year's 'Xinshu Shuo' (Heart Stay Talk) event, representing both a 'new' journey and a 'heartfelt' journey. The White Beer's refreshed packaging marked the start of a new journey, and it also aims to bring consumers a more worthy 'heart-renewed' life to savor. It is reported that this 'Heart-Selected Journey' featured a five-day, four-night short trip in Yunnan, inviting White Beer Life Enthusiasts to approach the vast Dianchi Lake, tread over the majestic green mountains, experience the Cangshan Mountain, Erhai Lake, wind, flowers, snow, and moon, and savor the beautiful heartfelt moments of craft brewing.

Many White Beer Life Enthusiasts selected through online registration, along with well-known travel bloggers, gathered for the first assembly of the 'Pouring a Refined Life, Heart-Selected Journey' on the 15th. That evening, a warm welcome banquet greeted them. Participants from all over the country met and bonded here, with the accompaniment of White Beer, transitioning from shy restraint to nonstop conversation and mutual admiration, ultimately forming a highly synchronized team of 'White Beer Life Enthusiasts' to explore the splendid landscapes of the colorful Yunnan region.

During the five-day, four-night journey, the White Beer Life Enthusiasts traversed the Cangshan Mountain and Erhai Lake, visited ancient towns and Dianchi Lake, tasted local specialties, and experienced the art of tie-dye culture. Throughout this time, every detail of their clothing, food, lodging, and transportation reflected the White Beer attitude. Clothing was a comfortable expression of the heart; they traveled light and on foot, setting out from the heart. Food was the heart life amidst the hustle and bustle; the White Beer Life Enthusiasts savored local cuisine, immersed themselves in the local atmosphere, and enjoyed the perfect combination of food and White Beer. Lodging was leisurely heart rest; in carefully arranged local guesthouses, they could relax, connect with nature, and spend poetic moments. Travel was a moving heart journey; the White Beer Life Enthusiasts carried the fragrance of beer as they listened to the wind and watched the sea, measuring the beautiful mountains and rivers with their hearts. This was a natural and comfortable 'heart' journey, a relaxed yet refined craft brewery heartfelt time, showcasing the White Beer attitude of loving life with devotion and living earnestly.

The White Beer 'Stay and Tell' Night was a special feature of this Heart-Selected Journey. Accompanied by the floral and fruity fragrance of Whole Wheat White Beer, the White Beer Life Enthusiasts chatted pleasantly, savoring the artisan-crafted Whole Wheat White Beer. The atmosphere was warm and joyful. Each 'heart' traveler freely shared their feelings about this fairyland journey, 'stayed and told' their exciting stories along the way, and talked about their life experiences and insights. Additionally, the White Beer Life Enthusiasts wrote down their own 'heart' journey stories and shared them with everyone, allowing each person to gain more 'heart' stories. They all expressed deep impressions, perfectly aligning with the vision of the White Beer 'heart' journey lifestyle.

The 'Heart-Selected Journey' concluded amidst the beautiful heartfelt moments of artisan craft brewing. The White Beer Life Enthusiasts not only fully experienced the freedom and beauty of nature but also enjoyed the refinement and mellow taste of Whole Wheat White Beer. They spent a relaxed, comfortable, and exquisite Heart-Selected Journey, fully understanding the meaning and essence of 'Pouring a Refined Life' with Whole Wheat White Beer.

The next leg of the 'Heart-Selected Journey' will begin in Shunde, Guangdong, this October. Stay tuned for another Heart-Selected Journey for White Beer Life Enthusiasts.

About Qingdao White Beer:

Whole Wheat White Beer is a new product launched by Qingdao Beer in 2015. It features whole wheat brewing, a hazy body, and brewed fruit aroma. While offering consumers a 'unique first sip' savoring experience, it actively promotes a 'healthy, joyful, quality-oriented heart lifestyle that is particular and never settles.' In 2017 and 2018, it released two editions of 'China Craft Lifestyle White Beer Book,' continuously conveying the brand concept of 'Savoring Craft Heartfelt Life' to consumers. Meanwhile, the Whole Wheat White Beer 'Savoring Experience Space' travels among cities, providing consumers with different heartfelt experiences. In 2020, the Whole Wheat White Beer savoring experience was upgraded again, recruiting consumers with attitude and pursuit from across the country to join the ranks of White Beer Life Enthusiasts, continuing the slow life heart journey with Qingdao White Beer and experiencing the pleasure of a refined life.

Whole Wheat White Beer, Pouring a Refined Life, Heart-Selected Journey. 2020 invites you to savor together.