Orion Pies Joins Qingdao International Beer Festival, Invites You to 'Eat Together'
From July 31 to August 16, the 30th Qingdao International Beer Festival kicked off with great excitement at Golden Beach Beer City. For a time, the sea breeze along the coast was mingled with the long-missed hustle and bustle of life. Amid the wide variety of food and drinks, a unique small shop caught the attention of diners from all directions, making them stop and take a look. 'Orion Pies, let's eat together' thus stepped into the summer of the island city.
Good friends, let's eat together
Eating together and meeting for drinks have become a social norm nowadays. The concept theme of Orion Pies' 'Let's Eat Together' is based on this. Over the years, Orion Pies has been conveying the brand philosophy of 'Orion Pies, good friends', advocating that good friends share together, and if you are a good friend, you should 'eat together'. It is reported that this 'Orion Pies Let's Eat Together' pop-up store has opened simultaneously in Qingdao and Harbin. At the Qingdao stop, Orion Pies appeared at the beer festival in its iconic red attire, standing out among many shops, showcasing the vitality and enthusiasm of Orion Pies.
At the beer festival, Orion Pies specially brought many delicious snacks for consumers, including Laobanzai Seaweed, Ya! Potato & Sauce, Haoyouqu 2in1, Dr.You Darticious Nut Bar, and more. Laobanzai Seaweed is a product that Orion Pies added to its sales portfolio in 2019. It is deeply loved by consumers for its fresh taste and high-fiber health attributes. Also appearing was Orion's newly innovative product, Ya! Potato & Sauce, which ingeniously combines Ya! Potato with delicious sauce, giving a sense of ceremony when enjoying the food. A group of families with kids at the scene said that seeing familiar Orion Pies at the beer festival made them feel warm, and 'Orion Pies, Let's Eat Together' allows families with children to more easily blend into the beer festival atmosphere, meeting children's needs while adding more food options for adults to accompany their drinks and chats.
New Marketing in the Z Era
In the Z era, young people have gradually become the main consumer group. Their diverse and autonomous consumption choices and decision-making power mean that young consumers not only value quality and design, but also care about novel and interesting marketing methods. In recent years, Orion Pies has adjusted its marketing strategy according to the consumption needs of Generation Z and launched a series of new products. From the traditionally shaped and uniquely flavored Langligelang, to the Lava Spring sourced from rare water sources and winning the German IF Design Award for its bottle design, they have truly achieved both innovation and quality. Continuously creating offline pop-up stores is another way Orion Pies communicates with young consumers. From the Orion Pies offline pop-up store at the Strawberry Music Festival in spring 2018, to the 'Orion Pies Pie House' at the Harbin Ice and Snow Festival in winter 2019, and this summer's 'Orion Pies Let's Eat Together', Orion Pies has been exploring how to get closer to young consumers. In the context of changing consumption concepts between old and new, how to break out of the circle and meet the consumption needs of young consumers has become the top priority for Orion Pies' future marketing.
In the hot summer, Orion Pies has prepared a cool resting place for you at the Qingdao Beer Festival, sincerely inviting everyone to come to 'Orion Pies, Let's Eat Together' and eat happily with us!
