A Gathering Place for Fashion Trends—Shinjuku, Tokyo

A Gathering Place for Fashion Trends—Shinjuku, Tokyo

Today, I'll narrate in the tone of a broadcaster.

Welcome to Tokyo's shopping paradise—Shinjuku! This bustling commercial district, shimmering with neon lights, can be said to be the soul of Tokyo. It is not only a shopping mecca but also a paradise of gourmet food and a hall of trends.

Towering skyscrapers and crowded streets not only give Shinjuku a unique lively atmosphere but also make it a showcase and gathering place for trend culture—this should be the first impression Shinjuku leaves on people.

And the most bustling area of Shinjuku is probably Kabukicho around the station. Follow me to explore Shinjuku's wonderful charm!

First stop, popular restaurants! For those with a craving, are you ready? Shinjuku's food is not to be missed!

Top recommendation: "Shinjuku Yakiniku BULLS," a Japanese beef barbecue buffet where you can eat to your heart's content with your eyes closed.

For many foreigners traveling to Japan, "not understanding the menu but wanting to try everything" is a common phenomenon. Also, Japan has a lot of raw food, so many Chinese tourists are not used to it. So this Japanese beef barbecue buffet is a must-try. Not only does it have a wide variety of dishes, but the prices are also very affordable. It even scored as high as 3.47 on Japan's most authoritative restaurant review platform, Tabelog! You know, getting such a high score on this platform is really quite difficult.

Shinjuku Yakiniku BULLS address: Prince Building 4F, 1-4-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Next is the popular restaurant in Kabukicho, "Torikizoku." Charcoal-grilled skewers and fried chicken will surely make your taste buds dance!

Strictly speaking, this restaurant falls under the category of izakaya. Although I am not a heavy drinker, I still highly recommend it.

On one hand, this restaurant is not only very popular in Shinjuku but is also a crowded barbecue spot throughout the entire Kanto and Kansai regions.

All menu items are a uniform price of 360 yen. If you want to eat and drink well without worrying about the cost, the "all-you-can-eat-and-drink" option is definitely the best choice.

Torikizoku address: First Asakawa Building 6F, 1-17-12 Kabukicho, Shinjuku-ku, Tokyo

As everyone knows, sushi is a major feature of Japanese cuisine, but the taste of chain sushi restaurants is monotonous. Since you are in Japan and in the heart of Tokyo's Shinjuku, you must not miss "Ichi Rin," hidden away from the hustle and bustle.

Their omakase cuisine will surely amaze you.

No need to worry about the price either. There are four price tiers from 4,500 yen to 9,500 yen, allowing everyone to choose according to their own situation.

Ichi Rin address: 1F, 5-12-1 Shinjuku, Shinjuku-ku, Tokyo

Next up is a collection of department stores! Let's do one-stop shopping here and return fully loaded.

Takashimaya, as a top Japanese department store, gathers countless luxury goods and fashion brands.

Not only does it have stores across the country, but there are also three stores in Tokyo alone. Among them, the Shinjuku store is only 700 meters from Shinjuku Station, reachable within a 10-minute walk.

Here you can not only get tax-free shopping, but Ctrip's Global Shopping also offers additional discount coupons. "10% tax-free + 5% discount + 2% cashback" is equivalent to a direct 17% off! This really makes me rub my hands in excitement!

I also checked on the Ctrip app, and all three Takashimaya stores in Tokyo are within the scope of these additional discounts. So no matter which store you go to, you can shop to your heart's content.

If you mention "Isetan" in Japan, young ladies will definitely say, "Love it, love it."

A Japanese media once conducted a survey titled "The Favorite Department Store for Young People," and Isetan definitely holds a place in everyone's hearts.

Fashionable new items and beauty products are all in line with trends. Young men and women shuttle through here. I really want to join their shopping crowd right now...

Lumine Shinjuku is the hall of fashion trends, where various Japanese and international niche brands can be discovered. Unique handmade accessories are particularly irresistible.

Also, the well-known cosmetic store "COSME STORE" is right here. Ladies who like it can go and check it out.

I am a fanatic who loves browsing drugstores and am a regular at "Matsumoto Kiyoshi" and "COSMOS."

Due to the large number of tourists in Shinjuku, you often don't have to worry about language barriers in these large chain drugstores. Chinese-speaking staff are on duty almost every day, and many popular online products can also be found here.

Finally, must-see recommendations for "streetwear fans"! Shinjuku Mylord, ALTA, etc., are waiting for you to explore the mysteries of trends!

Mylord is a fashion shopping center located in Shinjuku Sanchome, gathering streetwear brands like Supreme and BAPE to satisfy your passion for fashion.

ALTA is synonymous with youth pop culture, with trendy streetwear stores and fashionable clothing waiting for you to discover.

In Shinjuku, daytime is bustling with crowds, and nighttime is bright with lights. It feels like you can forget time here, and your restless heart never wants to stop.

Young people must come to Shinjuku—it is truly full of vitality.

Middle-aged people should also experience Shinjuku—it will make us realize we are still full of energy.

Elderly people might as well come and experience Shinjuku, collide with this vibrant area, and recall the spirited self from years past.

Tokyo is big, and perhaps this vitality is the reason I want to share it with everyone.

Travel Notes Directory

1. Food Section:

2. 1. Shinjuku Yakiniku BULLS

3. 2. Torikizoku

4. 3. Ichi Rin

5. Shopping Section: Department Stores

6. 1. Takashimaya

7. 2. Isetan

8. 3. Lumine

9. Shopping Section: Streetwear Stores

Travel Information, Hotel Index, Guide Index, Airfare Index, Website Navigation, Travel Index, Cruise Index, Corporate Travel Index, Affiliate Cooperation, Distribution Alliance, Friendly Links, Corporate Gift Card Procurement, Insurance Agency, Agency Cooperation, Hotel Franchise, Destination and Scenic Area Cooperation, More Affiliate Cooperation, About Ctrip, About Ctrip, Ctrip Hot Topics, Contact Us, Careers, User Agreement, Privacy Policy, Business License, Safety Center, Ctrip Content Center, Intellectual Property, Trip.com Group Algorithm Explanation