Vivienne Westwood in Tokyo: Shopping Japan's Favorite Designer Brand at the Aoyama Store

Whether you're a fan of Japanese street fashion or a connoisseur of haute couture, the Vivienne Westwood boutique in the Omotesando-Aoyama area of Tokyo is a must-visit during your trip to Japan! This time we return to the Vivienne Westwood Aoyama store to highlight three key points for picking out stylish treasures.

The fashion journey of Vivienne Westwood, affectionately known as the "West Empress," began in 1970s London. With her hand-stitched bold creations, she embodied the rebellious spirit of the era. Her unique fashion sensibility defined punk style and later helped her expand into haute couture shows. Although her designs are deeply rooted in her British origins, her influence knows no geographical bounds and has only grown over the years.

Vivienne Westwood's designs captured a loyal following in Japan early on, and she cherished this connection, opening her first overseas store in Tokyo in the 1980s. This further deepened the cultural ties and greatly influenced Tokyo's street fashion from the 1990s to the 2000s. As Tokyo rose to become an international fashion capital, Vivienne Westwood cemented its unshakable position in the local fashion scene, frequently appearing in street snapshots from the trendsetting Harajuku district. Its eye-catching designs even show up in popular anime, proving the brand is an integral part of Japanese fashion. Today, her iconic 'Orb' logo remains a common sight on Tokyo trendsetters, and the city itself is a pilgrimage site for Vivienne Westwood fans worldwide. Tokyo may not be Westwood's hometown, but for many, it is the best place in the world to shop for Vivienne Westwood fashion.

*Window displays and available merchandise are subject to change.

Today, Vivienne Westwood boutiques are found across Japan and around the world, each carefully designed to reflect the local character. The Tokyo flagship store is located in one of the city's most fashionable districts, nestled between the designer-brand-lined Omotesando and the upscale residential area of Aoyama. The two-story, mezzanine-level Vivienne Westwood Aoyama store stands on a quiet side street away from the bustling main avenue. The gallery-like displays present the fashion as wearable art, including seasonal collections, classic pieces, and occasionally Japan-exclusive items. If you want to see the iconic designs of the 'West Empress' that have captivated the Japanese fashion world, this store is a must-visit.

Vivienne Westwood Aoyama Store (ヴィヴィアン・ウエストウッド 青山店)

Address: 5-49-2 Jingumae, Shibuya-ku, Tokyo

Opening hours: 11:00 – 20:00

Access: 3-minute walk from Omotesando Station, Exit B2

▎Recommended Shopping Focus ① Seasonal Collections

The Vivienne Westwood Aoyama store is spacious, with ample room to showcase the brand's many designs, making it a great place to discover the latest styles. When the JAPANKURU team visited in late autumn, we were greeted by new items full of holiday spirit. After trying them on, we found each piece comfortable, especially suitable for layered looks in cold weather, while maintaining Vivienne Westwood's distinctive avant-garde edge.

Especially standout pieces include the S Coat, a slightly skewed version of the classic wool coat, made from the brand's iconic Harris Tweed with asymmetrical tailoring. This fabric choice pays homage to the Scottish Highlands, a key inspiration for the brand's fall/winter collections. When you take off the coat, you'll discover the exclusive 'Tossed Orb' lining, a jacquard pattern that 'symbolizes Vivienne's vision of bringing tradition into the future.' We couldn't resist the perfect pairing of the S Coat with a midi pleated skirt, a fun denim piece that will surely get plenty of wear throughout winter and beyond. Its simple tailored silhouette, unusual back slit and front pockets, and small Orb logo details make it eye-catching yet versatile.

▎Recommended Shopping Focus ② Vivienne Westwood Tartan

Vivienne Westwood has a deep interest in history and frequently references British culture in her designs. She transformed traditional Scottish tartan into a punk staple and later brought it to haute couture runways. The influence of British textile and tailoring traditions has been evident since her 1980s works. Additionally, as an environmental and social activist, she collaborates with local industries and artisans to promote Britain's most famous fabrics. Tartan is now a signature of Vivienne Westwood, featuring prominently in this year's holiday collection and countless past designs—it naturally appears in our picks from the Vivienne Westwood Aoyama store!

If you're also captivated by the bright red tartan of the 2024 holiday collection but only want a subtle touch, the store offers many accessories that match the S Coat, such as small handbags, wallets, and thick headbands—all statement pieces! For those daring to think outside the box, consider the 'draped tartan' items with blue, red, and yellow swirls, said to be inspired by the wallpaper at Vivienne Westwood's headquarters. This fabric is also used in this season's Drunken Shirt to enhance its drama, with off-center plackets and unexpected cutting techniques, echoing the wild designs of the brand's early 1980s 'Witches' collection.

▎Recommended Shopping Focus ③ Classic Accessories from the Orb Logo to the Rocking Horse Shoes

The Vivienne Westwood Aoyama store carries accessories beyond charming tartans, with a diverse range to help you create the perfect look for your personal fashion show on Tokyo streets. Here you'll find small handbags and wallets, rings and necklaces, hats and scarves, and various shoes. If you favor the brand's most timeless designs, the Hazel handbag (large) and classic Rocking Horse ballet flats shown above will remain iconic for years to come.

Pearl jewelry is timeless, but its popularity has recently soared, making the Orb series with pearls one of the most popular Vivienne Westwood accessories in Tokyo. The Mini Bas Relief pearl bracelet and Tillya pendant necklace are delicate and charming, reminiscent of the brand's image established in the late 1980s—refined designs suitable for both daily wear and special occasions.

The spark ignited by Vivienne Westwood's punk spirit and bold designs continues to burn brightly in fashion and beyond; her work has left an indelible mark on Japanese fashion. Whether you're a devout follower or a fashion enthusiast seeking new inspiration, the Vivienne Westwood Aoyama store in Tokyo's high-end Omotesando district is worth a visit. Not seeing these unique designs that have deeply influenced Japanese street fashion might be a regret for fashion lovers visiting Tokyo. Moreover, with the yen's current weakness, overseas visitors can take advantage of favorable exchange rates and tax-free shopping. Include the Vivienne Westwood Aoyama store in your itinerary to experience the timeless and borderless charm of Vivienne Westwood's designs in one of the world's most dynamic fashion capitals!

Original writing: Sophia Rose Appelbaum

Article translation: Raye Chung

Editor-in-charge: Lucy Wu

Travel Notes Contents: 1. Vivienne Westwood's Connection with Japan 2. Shopping for Vivienne Westwood in Tokyo 3. Shopping Recommendations at Vivienne Westwood Aoyama Store 4. Finding Your Desired Vivienne Westwood Items in Tokyo Travel Information Hotel Index Guide Index Flight Ticket Index Site Navigation Travel Index Cruise Index Corporate Travel Index Franchise Cooperation Distribution Alliance Friendship Links Corporate Gift Card Purchase Insurance Agency Agency Cooperation Hotel Franchise Destination and Scenic Spot Cooperation More Franchise Cooperation About Ctrip Ctrip Hot Topics Contact Us Careers User Agreement Privacy Policy Business License Security Center Ctrip Content Center Intellectual Property Trip.com Group Algorithm Disclosure