Vivienne Westwood Aoyama Flagship Store Opens in Tokyo! Limited Edition Items and Japan's First Café

The world-renowned British fashion brand Vivienne Westwood opened a new flagship store in the Aoyama-Harajuku area of Tokyo on September 20, 2025, making it a must-visit shopping destination for brand enthusiasts and fashion fans. Follow us to discover the highlights of the Vivienne Westwood Aoyama flagship store!

The legendary punk fashion "Vivienne Westwood" that everyone knows

Vivienne Westwood is a British fashion brand born in the 1970s. Its founder and namesake designer, Vivienne Westwood, revolutionized traditional design and propelled punk culture worldwide. The brand's iconic Saturn ring logo, "The Orb," cleverly blends Vivienne Westwood's sense of luxury with rebellious spirit, becoming a classic fashion symbol instantly recognizable to many. To this day, the brand continues to evolve, from clothing and accessories to lifestyle items, captivating fashion lovers around the world.

New store: Vivienne Westwood Tokyo Aoyama debuts 📌

Vivienne Westwood is widely beloved for its unique charm, boasting a large fan base not only in Japan but worldwide. With over 50 stores already in Japan, Vivienne Westwood has now opened a new flagship store in Tokyo's Aoyama district, elevating the fashion experience to a new level. The store not only offers a full range of products from women's to men's wear but also introduces Japan's first "Vivienne Westwood Café"-style café, creating a special space where fashion and lifestyle can be enjoyed together.

The new store has moved from its previous location to the heart of Minami Aoyama, transforming into a more spacious two-story space. The store's biggest feature is its incorporation of Japanese aesthetics and architectural elements, creating a unique atmosphere throughout. Inspired by the lacquered lattice often seen in temples and machiya townhouses, red panels softly let in light and create spatial depth; the walls use traditional Japanese plastering techniques to depict Vivienne Westwood's distinctive patterns. At the center of the store, the brand's iconic Saturn ring Orb serves as the finishing touch.

Limited edition items debut! First appearances at the new store

To commemorate the opening of the new Vivienne Westwood Aoyama store, the brand has prepared a series of special offers. First up is the "Special Edition" series available exclusively at this store.

This includes the LELI jacket, GEORGE trousers, and Summer Kilt in orange, green, and navy tartan patterns. This tartan is a reproduction of a classic Vivienne Westwood design from the past, bringing back its former charm. With a "Special Edition" label, these limited items are a must-have collection opportunity for brand fans. Additionally, popular classic bag styles like YASMINE, GRANNY, and wallets are also available in the same tartan design—fans will find it hard to resist taking them home!

Moreover, the Aoyama store will also be the first sales point for the newly introduced "ENAMEL BUTTON" series accessories. This series includes rings and earrings featuring the brand's iconic Saturn ring design. Fans eager to get their hands on them first should not miss out!

Still not enough?

The store also showcases the 2025 Fall/Winter men's and women's collections, with all popular items available. There are also beloved heart-shaped lighters, which can be used daily or as playful accessories. And of course, the classic Saturn ring logo accessories are not to be missed, with a wide variety that will leave fans dazzled.

📌Vivienne Westwood Aoyama Store

New opening: September 20, 2025 (Saturday)

Address: 3-17-1 Minami Aoyama, Minato-ku, Tokyo

Business hours: 11:00 – 20:00

Vivienne Westwood CAFÉ-style café makes its Japan debut!

Don't think that's all the new store has to offer! The style café "Vivienne Westwood CAFÉ" has also officially arrived ✨～ This is its first appearance in Japan, with iconic details and a unique atmosphere reflecting the brand's spirit throughout the space. Most notably, the oversized clock on the wall, inspired by the "The Worlds End" store in London from 1971. This clock is no ordinary timepiece; it represents a spirit of breaking boundaries and defying conventions, with a unique 13-hour counterclockwise design that perfectly embodies Vivienne Westwood's rebellious, free spirit and unrestrained style.

The menu at Vivienne Westwood CAFÉ is also meticulously curated: original blend coffee made from carefully selected beans, paired with special scones, and shortbread from Scotland's long-established "Reids of Caithness." Even in Tokyo, you can feel as if you're in the heart of London, immersed in a strong British atmosphere.

Although the café focuses on takeout, the bright and open interior is perfect for a short rest after shopping at Vivienne Westwood. While enjoying the view outside the window and relaxing, even after a full day of shopping, the atmosphere will instantly soothe you. Of course, even if you don't shop, you can sit down for a coffee and spend a leisurely afternoon.

Don't rush off after enjoying your coffee and pastries! The café also sells a variety of limited-edition merchandise, another temptation for collectors. Items like mugs, water bottles, aprons, keychains, etc., allow you to take the Vivienne Westwood CAFÉ atmosphere home and create your own "Vivienne Café" in your daily life.

📌Vivienne Westwood CAFÉ

Opening day: September 20, 2025 (Saturday)

Address: 3-17-1 Minami Aoyama, Minato-ku, Tokyo (next to Vivienne Westwood Aoyama Store)

Business hours: Store 11:00 – 20:00 | Café 11:00 – 19:00

Encounter Vivienne Westwood in Aoyama – a Japanese interpretation

Vivienne Westwood is more than just a clothing store; it's a special space where fashion, coffee, art, and culture come together. Especially at the Aoyama store, British ambiance and Japanese architectural beauty merge perfectly. Here, you can not only purchase limited-edition items and the latest collections of clothing and accessories, but also enjoy the style café Vivienne Westwood CAFÉ, an experience exclusive to this location, for a zero-time-zone British afternoon tea.

Whether you are a die-hard fan of the brand or someone looking for fresh fashion inspiration in Tokyo, a visit to the Aoyama store is highly recommended. Step inside, and you'll understand why Vivienne Westwood is so beloved in Japan and around the world ✨