Amazing My Village | The First Taobao Village in Hubei, Do You Know Where It Is?

Lotus blossoms in brilliant red, earth walls and black tiles, village scenery blends.

E-commerce leads, consumption goes online, the world connects.

This is Xiaying Village in Jianchi Township, Yunxi County,

Known as 'Hubei Province's First Taobao Village'.

Xiaying Village lies deep in the Qinba Mountains of northwestern Hubei and is a world-famous source of high-quality turquoise. Starting in 2010, the village's young people began selling this local specialty—turquoise—via the internet. Within three years, online sales reached tens of millions of yuan, making it the first Taobao village in Hubei.

In 2014, Xiaying Village was awarded the title of 'Taobao Village' by Alibaba Group, the first in Hubei. Currently, the village has over 500 online shops, with annual e-commerce sales exceeding 200 million yuan. Once a remote impoverished area, Xiaying Village has transformed into a 'National Forest Park Village' and a 'National Rural Governance Demonstration Village'.

'Internet + Turquoise' has become a golden brand for Xiaying Village. Fully leveraging its e-commerce advantages, the village has meticulously built 'Taobao Town', vigorously developed rural tourism, and initially established itself as a leisure tourism village.

Within the village, Turquoise Alley features bluestone paths, stone mills and grindstones, with flags fluttering in the wind, and residential buildings exude ancient charm. Taobao Town boasts stylish and elegant architecture with free Wi-Fi coverage throughout.

On the road along the Darni River, courier vehicles of all kinds shuttle incessantly, exuding the unique atmosphere of this 'First Taobao Village in Hubei'.

Today, driven by e-commerce, Taobao Town is vigorously developing rural tourism. A variety of exciting activities showcase the distinctiveness of Xiaying Village.

Taobao Town Lotus Pond Music Festival

All kinds of wonderful activities await your personal experience~

Every summer, the hundred-acre lotus pond in Xiaying Village is elegant and serene. Lotus flowers bloom in full splendor, tender stamens beaded with dewdrops, shimmering and fragrant. Amidst the emerald green lotus leaves, the graceful lotus flowers let you truly appreciate the 'lotus pond and moonlight' scenery.

The lingering charm of folk culture, the dazzling brilliance of turquoise, and the hidden gem of Taobao Town attract tourists in droves. In summer, every step in Xiaying Village reveals a new scene, intoxicating visitors.

Vibrant red blooms by the summer pond – this is perhaps the most refreshing sight of the season.

Vibrant red blooms by the summer pond – this is perhaps the most refreshing sight of the season. A gentle breeze blows, and the dark green lotus leaves pat the water, creating ripples. Pink petals, golden stamens, and pale green lotus pods sparkle brilliantly under the sunlight.

Lotus leaves are emerald green, flowers are bright red, and dewdrops glisten on the leaves. Visitors stroll along the paths between the lotus ponds, smelling the flowers or taking photos, content and at ease.

Modern urban construction is largely similar,

But the landscape of each countryside has its own charm.

Beautiful lotus flowers bloom in Taobao Town.

Why not this summer,

Come together to discover the treasures of Taobao Town?

You don't have to choose between the moon and sixpence;

Green mountains, clear waters, and deep hometown affection

Don't have to be a choice either.

......

Images provided by the village. This article is a public-interest travel promotion. If infringement occurs, please contact for removal. Thank you~

Reviewer: Zhang Wenjing, Wang Yan