Promotional Event for 'Refreshing Summer Tour – Snowland Local Travel' Held in Lhasa

In order to thoroughly implement the decisions and work requirements of the autonomous region Party committee and government on stabilizing the economy and safeguarding the overall situation, the Tourism Development Department of the autonomous region has carefully studied concrete measures for the tourism industry to stabilize the economy, safeguard the overall situation, and boost the market. With the approval of the autonomous region government, 12 preferential measures for "local tourism" were announced. To continuously promote the in-depth development of "local tourism" activities and strive to effectively stimulate the tourism industry, building on the phased achievements of the "Winter Tour in Tibet" targeting the domestic market on a year-round basis, further expand tourism consumption, promote the internal circulation of the tourism economy, and achieve orderly flow of tourism economy, on July 1, the "Refreshing Summer Tour – Snowland Local Travel" promotional event, hosted by the Tourism Development Department of the autonomous region, was held in Lhasa.

The "Refreshing Summer Tour – Snowland Local Travel" introduced at this event is a brand new local tourism brand launched by the Tourism Development Department, centered around creating a suburban light vacation destination. It aims to build a new concept of local travel, attract more attention from local residents, make the new local tourism lifestyle deeply rooted in people's hearts, continuously set off a local tourism boom, and qualitatively upgrade the "Black Tent Linka" tourism economy of the snowy plateau. The Snowland Local Travel brand is divided into four-season products; "Refreshing Summer Tour" is the summer product, including suburban leisure vacations, study tours, parent-child interactions, hiking and camping, Linka entertainment, red education sites, intangible cultural heritage viewing, folk customs experiences, etc. In the second half of this year, the Tourism Development Department will further develop specialized tourism products and launch autumn, winter, and spring Snowland Local Travel products, offering more and better local tourism options to people of all ethnic groups in the region.

This "Refreshing Summer Tour – Snowland Local Travel" promotional event provided a detailed interpretation and publicity of the 12 preferential policies for local tourism, especially an in-depth introduction to the issuance and application of consumption vouchers, and promoted the Snowland Local Travel products. Through this event, participating travel agents expressed that they would actively engage in the research, development, and operation of Snowland Local Travel products in accordance with the requirements of the regional Party committee, government, and tourism administrative departments, improve their own development quality, provide higher-quality services to local tourists, and contribute to the recovery and development of Tibet's tourism industry. At the promotion meeting, the Tibet Special Tourism Association promoted a variety of high-quality local tourism products, including study tour products, parent-child products, camping products, and more.