Southwest China's First Albion Brand Apartments | Lijiang Fosun City Albion Resort Apartments Officially Opens

On January 1, 2022, the Lijiang Fosun City Albion Resort Apartments under Fosun Tourism Group officially opened its doors. As the first Albion-branded resort apartments in Southwest China, it is located within the Fosun City Lijiang Mediterranean International Resort, at the foot of the world-class natural scenic area, Yulong Snow Mountain, adjacent to Baisha Ancient Town in Lijiang. Nestled among lush green mountains and villages, it offers stunning views of lakes and mountains.\nGuests can stay in the Hill-View Rooms, stroll through the green mountains, and head to the wild luxury campsite to enjoy a new holiday lifestyle "from tranquility to vitality."\nGuo Qing, Global Partner of Fosun and Co-President of Fosun Tourism Group, said: "Lijiang is a key tourism hub in Southwest China, with high international recognition and优质的 natural and cultural landscapes. However, it also faces the dilemma of over-commercialization. Past products can no longer meet the needs of young people, especially high-net-worth individuals above the middle class, for leisure vacations. Hence, Fosun City Lijiang was born. We hope to preserve the original ecology of Yulong Snow Mountain and Baisha Ancient Town while providing consumers with more modern vacation products."\nStay in Quality Mountain Retreat\nAdhering to Albion's brand philosophy of "Only for a Better Vacation," Lijiang Fosun City Albion Resort Apartments is dedicated to providing high-quality vacation experiences for families and travelers, becoming a "Home Beyond The Home" for guests from all over.\nThe overall layout of the Lijiang resort apartments adopts the concept of a local courtyard with separate buildings, not only延续ing Albion's family-friendly design of "multiple rooms and multiple beds" but also drawing inspiration from the unique local natural and cultural features: guest rooms and exteriors are mainly in beige, natural wood, and stone wall gray. Designers use soft furnishings and greenery to blur the boundaries between indoor and outdoor, creating a picturesque scene of "opening the window to see the snow-capped mountains, and smelling the wildflowers in the mountain forest," continuing the rustic simplicity and tranquility of Baisha Ancient Town.\nThe 107 Hill-View Rooms are mainly in natural wood tones, using materials with the texture of rattan and silk, paired with ceramic and wood-carved artworks, creating a rustic and minimalist style. On the open balcony, you can sit and watch the clouds drift and enjoy the sunset.\nThe apartments offer various room types including Hill-View King Room, Hill-View Twin Room, Hill-View Deluxe King Room, and Hill-View Two-Bedroom Suite, meeting the vacation accommodation needs of different groups.\nAll guest rooms are equipped with an open cooking space, complete with a full set of kitchenware, capsule coffee machine, minibar, tea bags and soft drinks, as well as a 55-inch HD LCD TV, washer-dryer combo, Harman Kardon Bluetooth speaker. Guests can immediately start a new experience of quality local living. Bath amenities use AHAVA, a global authority in Dead Sea skin care, with a fresh and refreshing scent and a smooth, delicate feel. The comfortable large mattresses are all from the world-renowned brand Slumberland, and the high-quality duck down and skin-friendly bedding provide guests with a comfortable sleep.\nExplore the Wild, Wander in Nature\nA five-minute walk from the guest rooms takes you to the exclusive Snow Mountain Camp of Lijiang Fosun City Albion Resort Apartments, immersing the aesthetics of glamping into the embrace of mountains, lakes, and forests. Backed by the smoke from village chimneys and facing the snow mountain, with misty clouds, wind rippling the lake, sunlight and rain, centuries-old ancient trees, flowers, grass, and insects... During the day, the nearby emerald lake and the clear distant sky reflect each other, merging the lake and sky as if drawing the snow mountain into the camp.\nThe camp uses Tentipi outdoor tents from Sweden. Whether in appearance or functionality, their windproof, waterproof, and fire-resistant properties make them the first choice for industry professionals.\nThe camp features five independent outdoor adventure Safir™ tents as an outdoor extension of the accommodation experience, providing guests with a one-stop camping full equipment, horse riding experience, mini-golf, outdoor yoga, and other activities.\nAdditionally, two interconnected Stratus™72 tents with四周 supports create a unique and novel atmosphere for various events against the backdrop of the snow mountain and lake scenery, meeting various customer needs. They are ideal venues for large or small group private high-end events, social events, brand launches, and dream weddings.\nSnow Mountain Secret Realm, Taste of Nature\nThe Snow Mountain Secret Realm, with farmlands, science education, and idyllic scenery, is another core experience for guests staying at Lijiang Albion Resort Apartments. It preserves farmland, old houses, and natural pastures. In the future, guests can experience the authentic Naxi village culture as well as modern organic agriculture and nature education.\nObserve stars in astronomy and plant nature classes, create Naxi murals in the village innovation center where people farm in sunny days and read in rainy days, or make music in the Baisha Fine Music workshop... Every place allows you to feel the warm life of the indigenous people.\nUnlike traditional ancient town commercial streets, embark on an immersive journey of modern Yunnan at Fosun City Lumei Town. Strolling under tall trees, you will encounter Naxi handicraft workshops, the Tusi King Banquet Restaurant, follow Locke on an adventure in the pizza hut, and taste creative Western dishes made with Yunnan ham and yak cheese in the bakery.\nSuitable for All Seasons, Instant Flavor\nLijiang Fosun City Albion Resort Apartments offers guests a unique "dining in the open air." The highly praised camp's highland yak hot pot and free-range chicken with wild mushroom hot pot are gifts from nature. Yak meat is rich in protein, amino acids, iron, carotene, calcium, phosphorus, and other trace elements. Slow simmering over a fire locks the nutrition of yak in the rich broth, creating a nutritious and delicious soup base that combines health and flavor. Free-range chickens grown in the high mountain old forests have tenderer and smoother meat compared to feed chickens, with low fat, low calories, and rich nutrition. In the rainy season, adding various wild mushrooms that are like mountain spirits, the natural umami of the mushrooms and their wild aroma give the chicken an incomparable freshness. The layers of umami in the soup accumulate, and all mushrooms come into play, letting your lips and teeth bloom with the most down-to-earth spirituality and flavor, with a lingering aftertaste. At the exclusive Snow Mountain Camp of Lijiang Fosun City Albion Resort Apartments, whether dining by the campfire, in the tent, under the canopy, or by the lake, you can feel the wild luxury hidden in the mountains. At night, the crackling of firewood echoes with the stars in the sky, allowing you to enjoy the tranquility and leisure under the galaxy.\nChen Hongjin, Vice President of Fosun Tourism Group and President of Albion, said: "Lijiang, backed by the snow mountain and home to ancient towns, has unique tourism resources. The operation scope of Lijiang Fosun City Albion Resort Apartments includes Albion's first snow mountain camp, which is also an important product component of Albion as a professional one-stop leisure vacation destination operator. We hope to start from Yulong Snow Mountain and expand more different business formats to bring travelers a better vacation."\nThe Fosun City Lijiang Mediterranean International Resort, where Albion Apartments is located, preserves the original ecology of meadows, streams, and trees, striving to create a paradise where nature speaks and people can freely explore the unknown. Relying on the profound local natural and cultural heritage, the resort integrates four major experiential sections: lifestyle living, vacation accommodation, art and culture, and natural leisure, incorporating diverse business formats such as resort villages, Lumei Town commercial streets, snow mountain secret realms, vacation homes, and vacation apartments.\nThe opening of Lijiang Fosun City Albion Resort Apartments injects new vitality into Lijiang's leisure vacation, promoting local culture with high quality, creating comfortable accommodation with high standards, driving outdoor experiences with ecotourism, and enhancing dining pleasure with scenery. Its excellent geographical location makes both Baisha Ancient Town, the "Naxi ancient capital," and Yulong Snow Mountain, the "Oriental Switzerland," no longer fragmented single entities.\nThe Albion brand was born in 2016. As a core member of Fosun Tourism Group, it aspires to become the most respected one-stop tourism vacation destination professional operator. Albion aims to select scenic locations, follow the original regional characteristics, and by implanting Albion's product lines such as Joleler Park, campsites, resort apartments, and Songle Bay, and relying on Albion's excellent operation system AES, deeply empower tourism destinations to ultimately provide families and travelers with unique comfortable, aesthetic, and international one-stop leisure vacation products and services.\nAlbion, only for a better vacation!\nAbout Fosun Tourism Group\nFosun Tourism Group (FOLIDAY, stock code: 01992.HK) is a globally leading comprehensive tourism and leisure resort group. Based on 2019 revenue, Fosun Tourism Group is the world's largest leisure tourism resort group*.\nAs an important part of the "Happiness" segment among Fosun's four business segments—"Health, Happiness, Wealth, and Intelligence"—Fosun Tourism Group advocates the lifestyle of "Everyday is FOLIDAY," committed to integrating tourism and leisure concepts into daily life and providing customers with customized one-stop vacation and lifestyle solutions through the FOLIDAY ecosystem.\n*Source: Independent international consulting firm Frost & Sullivan industry report