Maintain High-Pressure Stance, Strictly Crack Down on Tour Guide Violations!
To safeguard the development of quality tourism, highlight the people's livelihood value of the tourism industry, and continuously enhance tourists' sense of gain and happiness, since the beginning of this year, our prefecture has closely followed the deployment of the cultural tourism market's "100-Day Campaign" special rectification work, continuously intensified comprehensive law enforcement in the cultural tourism market, and concentrated efforts on carrying out a centralized rectification action to regulate tour guide conduct. For cases that meet the criteria for filing, each discovered case is investigated, punished, and exposed, forming a high-pressure deterrent against tourism-related illegal activities, increasing the deterrent force in the tourism market, and regulating the order of the tourism market.
The following are typical cases of tour guide violations in the second quarter of 2021:
[Case Introduction] At 7:30 PM on May 14, 2021, CCTV-2's financial channel program "Consumption Proposal" aired a video titled "Bottomless Low-Cost Tours to Jiuzhaigou and Huanglong." In the video, the involved tour guide, Jiao, was suspected of illegally changing the itinerary, making false propaganda to induce consumption, deliberately deceiving consumers, and failing to wear a tour guide badge during the tour. Law enforcement officers in Songpan County immediately filed a case for investigation.
[Processing and Results] Upon verification, the actions of the party, Jiao, including illegally changing the itinerary, making false propaganda to induce consumption, deliberately deceiving consumers, and failing to wear a tour guide badge, violated Articles 35 and 32 of the Tourism Law of the People's Republic of China, and Articles 16 and 8 of the Regulations on the Administration of Tour Guides. According to Articles 100 and 97 of the Tourism Law of the People's Republic of China and Articles 24 and 21 of the Regulations on the Administration of Tour Guides, an administrative penalty of a fine of 29,000 yuan and a six-month suspension of the tour guide certificate was imposed.
[Case Introduction] At 7:30 PM on May 14, 2021, CCTV-2's financial channel program "Consumption Proposal" aired a video titled "Bottomless Low-Cost Tours to Jiuzhaigou and Huanglong." In the video, the involved tour guide, Long, was suspected of illegally changing the itinerary, making false propaganda to induce consumption, deliberately deceiving consumers, and failing to wear a tour guide badge during the tour. Law enforcement officers in Songpan County immediately filed a case for investigation.
[Processing and Results] Upon verification, the actions of the party, Long, including illegally changing the itinerary, making false propaganda to induce consumption, deliberately deceiving consumers, and failing to wear a tour guide badge, violated Articles 35 and 32 of the Tourism Law of the People's Republic of China, and Articles 16 and 8 of the Regulations on the Administration of Tour Guides. According to Articles 100 and 97 of the Tourism Law of the People's Republic of China and Articles 24 and 21 of the Regulations on the Administration of Tour Guides, an administrative penalty of a fine of 29,000 yuan and a six-month suspension of the tour guide certificate was imposed.
[Case Analysis] The above cases are prominent issues in the tourism market since the crackdown was launched this year. According to the Tourism Law of the People's Republic of China and the Regulations on the Administration of Tour Guides, illegal acts of providing tour guide services without a license are investigated and punished according to law, and announced publicly. In the next step, we will continue to strengthen market supervision, intensify the crackdown on "illegal tour guides," prohibit travel agencies from hiring unlicensed tour guides, and lawfully combat illegal and irregular acts in the tourism market, ensuring a safe, civilized, and orderly cultural tourism market, and effectively safeguarding the tourism image of Aba Prefecture.
