[Zhenghetang Bookstore] Selling Unique Book Covers and Bookmarks - A Nostalgic Bookstore in Osaka

"Zhenghetang Bookstore" located in Tsurumi, Osaka Prefecture

Recently, Japanese television has frequently reported on this traditional nostalgic bookstore.

The reason is its very unique 'book covers & bookmarks', so I immediately went to the bookstore to check them out.

This bookstore has a loyal fan base, with as many as 106,000 followers on social media!

The reason for its popularity is these original book covers and bookmarks.

Zhenghetang Bookstore has been in business for about 50 years and once faced a crisis of closure.

With the spread of the internet, the decline of books accelerated, and bookstores nationwide continued to decrease. Mr. Konishi, the grandson of the founder, took on various challenges to keep the bookstore alive.

First, 'making people aware of books is the opportunity to visit the store.' Starting a few years ago, he insisted on introducing and recommending books every day on Instagram.

But this did not lead to much improvement. In a difficult situation, he designed the 'Book Cover Project'.

Mr. Konishi graduated from an art university and used his experience working at a printing company to develop these book covers. Now they are praised as 'superb taste! Both stylish and cute' and 'making reading more enjoyable', gaining great popularity. Many varieties of book covers are sold in the store.

Several original products sold in the store: 'Book covers & bookmarks'.

* Ice cream

* Cream soda

* Osaka chocolate

Finally, I also interviewed the owner of Zhenghetang Bookstore. He said, 'In the future, I want to increase contact with foreign customers.'

Although most books are in Japanese, if you come nearby, please be sure to take a look at the book covers and bookmarks.

Address: 3-6-12 Tsurumi-ku, Osaka City, Osaka Prefecture, 〒538-0053, Miyanishi Co., Ltd.

OPEN 10:00 - 22:00

▼ For more information, see the comments section below.

Travelogue Directory

1. The Beginning of the Original Book Cover Story

2. The Book Covers Look Delicious!? Introduction to Book Covers and Bookmarks

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