Pingdu, Shandong: Building a '24 Solar Terms' City Super IP
On July 12, the 11th Special Meeting for Pingdu's '24 Solar Terms' City Super IP Project, along with a briefing on the authorization and signing process and a training session on using the anime characters, were successfully held at the Pingdu Citizen Service Center.
**The 11th Special Meeting for the '24 Solar Terms' City Super IP Project**
On the morning of July 12, the 11th Special Meeting for Pingdu's '24 Solar Terms' City Super IP Project convened at the Pingdu Citizen Service Center. Attendees included Xie Zhaocun, Secretary of the Pingdu Municipal Party Committee; Guo Shuang, Member of the Standing Committee and Director of the Publicity Department; Xia Yingping, Director of the Municipal Party Committee Office; Yu Jingjun, Deputy Mayor; Zhou Cai, Director of the Economic Development Zone Management Committee and Party Working Committee Secretary of Fengtai Subdistrict; along with principal leaders and deputies from the Municipal Party Committee Office, Government Office, Publicity Department, Culture and Tourism Bureau, Converged Media Center, Investment Promotion Center, Holdings Group, and the New Economy Industry Division, as well as specially invited personnel for the '24 Solar Terms' City Super IP and the Kung Fu Animation team.
At the meeting, Qiao Ning, Director of the Pingdu Culture and Tourism Bureau, provided a detailed progress report. Li Zhubing, Chairman of Kung Fu Animation Co., Ltd., briefed on plans to air the 'Solar Term Elves' animation by summer vacation 2022, the full release of the 24 elf characters in August, a nationwide '24 Solar Terms' Super IP shopping mall exhibition tour, landing of the industry alliance project, IP licensing for 'Solar Term Elves', and live-streaming sales of derivatives.
Participants discussed the anime characters, opening and ending theme songs, and other related matters. Xie Zhaocun emphasized that Pingdu, as the birthplace and verification site of the '24 Solar Terms', is using this city super IP as an innovative way to inherit and promote fine traditional Chinese culture, significantly boosting the city's brand image and influence. He called for a broader vision, a larger pattern, and a higher standing, fully incorporating the real changes and typical characteristics of all 24 solar terms, and blending in distinctive cultural elements from Pingdu, Qingdao, Shandong, and even the Yellow River basin. The goal is to create the elf characters in a scientific and systematic way, so the '24 Solar Terms' can step out of history and textbooks and truly come alive. He stressed the need to refine timetables and implementation plans, work backwards from deadlines, and advance efficiently to ensure all tasks are completed on schedule. The animation production of 'Solar Term Elves', the landing of supporting industries, city super IP licensing, and the development of '24 Solar Terms' derivatives must all be accelerated. This will further enhance the city's image recognition and brand influence, lending strong support to Pingdu's efforts to become the reception hall for the Qingdao-Yantai-Weifang city cluster and a bridgehead for Qingdao to drive integrated development across the peninsula.
**Authorization and Signing Briefing & Training Session on Anime Character Usage**
On the afternoon of July 12, the briefing on the authorization and signing process and a training session on using the anime characters were held in the lecture hall of Building 10 at the Pingdu Citizen Service Center. Nearly 400 people attended, including leaders and responsible individuals from all municipal government departments, bureaus, subdistrict offices, townships, and industrial parks, as well as representatives from key local enterprises. They systematically learned the IP licensing and signing procedures and how to use the anime characters for the '24 Solar Terms' City Super IP.
**Li Zhubing: How to Leverage a City Super IP to Create a Hundred-Billion-Yuan Industry**
During the training, Kung Fu Animation Chairman Li Zhubing delivered a systematic presentation on 'How to Leverage a City Super IP to Create a Hundred-Billion-Yuan Industry Economy'. He covered topics such as 'What is a city super IP?', the future potential of city super IPs, global case studies and industry comparisons, how Kung Fu Animation's six systems help land city super IP industries, and the development process and future industry layout for Pingdu's '24 Solar Terms' super IP. He noted that city super IP industries are an inevitable trend, with the power to build a tens-of-billion-yuan industrial chain and eventually a trillion-yuan market. By creating the '24 Solar Terms' City Super IP, Pingdu is forging its own cultural chip that will generate immense value in culture and tourism, urban construction, copyright trading, derivative development, and industry landing, driving economic growth throughout the city.
▲ Li Zhubing, Chairman of Kung Fu Animation Co., Ltd.
Li Zhubing explained that Kung Fu Animation has uniquely developed six major systems for its city super IP industrial chain: a government service system, a promotion system, a smart manufacturing system, a commerce system, a culture and tourism system, and an industry system. During operations, these six systems will maximize the value of the '24 Solar Terms' City Super IP and support Pingdu's high-quality economic and social development.
**Standardizing the Authorization and Signing Process**
The charming and lively IP characters of 'Solar Term Elves' lend themselves to a rich array of applications, spanning derivatives in film and television, stationery, apparel, toys, and many other industries. They can also be integrated into Pingdu's urban planning and construction, injecting fresh fashion energy and shaping a new cultural calling card for the city. Knowing how to correctly use the '24 Solar Terms' anime IP characters is a crucial step.
▲ Liu Songbo, Deputy Director of Pingdu Culture and Tourism Bureau
Using the IP isn't just about simply inserting the characters; it's about deeply embedding the traditional '24 Solar Terms' culture into the city, enabling the super IP and the city's image to empower each other and achieve a '1+1>2' promotional effect. Therefore, during this training session, Liu Songbo, Deputy Director of the Pingdu Culture and Tourism Bureau, offered a detailed explanation to attendees on how to standardize the IP licensing and signing procedures, and how government bodies and businesses can obtain the '24 Solar Terms' super IP authorization and the related requirements.
▲ Zhang Ziying, Director of Kung Fu Animation / President of Solar Term Family
Zhang Ziying, Director of Kung Fu Animation and President of Solar Term Family, provided systematic training on intellectual property usage norms and the service process of Solar Term Family. She clearly outlined the application standards and usage requirements for the '24 Solar Terms' City Super IP characters. She said that Solar Term Family's mission is to serve the '24 Solar Terms' City Super IP, and it will work diligently on government, commerce, product, and industry systems to promote the high-quality development of this IP. She pointed out that a city super IP is a shared city IP and a city's cultural chip—once embedded in the city, it will activate the entire industrial development. Pingdu's '24 Solar Terms' City Super IP is a core cultural asset and needs the joint effort, sharing, and inheritance of all Pingdu citizens. She hoped all participants would join hands to build Pingdu into a super IP city.
Beyond accelerating the production of the 'Solar Term Elves' animation, Pingdu will further operate the '24 Solar Terms' City Super IP, manage the authorization of its characters, develop derivatives, and land related industries. This will transform the cultural soft power embodied in the '24 Solar Terms', a cultural treasure, into a productive force that drives the city's high-quality economic growth.
Thanks to this training, the 'Solar Term Elves' IP characters will soon be applied correctly and widely across Pingdu in government services, public facilities, public utilities, enterprises, and many other spheres. This will significantly boost the city's image recognition and its power to spread its brand, yielding substantial economic and social benefits.
