Three New Stores in Shanghai and Suzhou: Taizhou Morning Tea Fragrance Spreads Across the Yangtze River Delta

The thousand-year-old morning tea elegance by the Fengcheng River is spreading vigorously across the Yangtze River Delta. Three new stores in Shanghai and Suzhou, carefully crafted by Taizhou Morning Tea Group, will grandly open in September 2025. With a new business model of 'flagship-leading, trendy shopping district, and lively community,' they bring the unique charm of Taizhou morning tea, known as 'skin-wrapping-water,' to a broader audience.

Flagship Leading · Zhongjiang Road

Located at No. 868 Zhongjiang Road, Putuo District, Shanghai, the 'Taizhou Feast · Liufang Tea House' flagship store occupies 600 square meters, serving as a benchmark for business dining. It pursues 'Black Pearl' quality, emphasizing 'classic, traditional, and seasonal,' and meticulously presents premium Taizhou morning tea and refined Taizhou banquets. The exhibition and sale of intangible cultural heritage creative products and specialty agricultural goods add cultural depth, creating an immersive Taizhou-style space.

Trendy Shopping District · Suzhou Center

Liufang Tea House has powerfully entered Suzhou Center Mall, South Zone B3-18. Leveraging the landmark of East China's top shopping district, with an innovative 'tea house + pop-up' format, it transforms fresh ingredients from Lixiahe into authentic Taizhou flavors. Miniature water town landscapes, intangible cultural heritage performances, and theatrical elements are ingeniously integrated, creating a fashionable destination for urban trendsetters that combines taste enjoyment and cultural experience.

Lively Community · Tianshan Road

Deeply embedded in the community at No. 940 Tianshan Road, Changning District, Shanghai, 'Liufang Bistro' makes Taizhou flavors a daily staple right at residents' doorsteps. The core menu sticks to the 'Three Treasures' of intangible cultural heritage morning tea—blanched dried tofu shreds, crab roe buns, and fish soup noodles; lunch and dinner offer home-style Taizhou specialties. Its concept of 'making intangible heritage part of daily life, morning tea all day' adds a warm Taizhou mark to Shanghai's '15-minute living circle.'

Taizhou Morning Tea Group adopts a three-dimensional model of 'self-operated + franchise + supplier,' implementing the strategy of 'internal and external linkage, simultaneous asset-light and asset-heavy development.' The simultaneous opening of three stores in Shanghai and Suzhou is an important step in the standardized output of the 'asset-light, standardized' brand (using a social investment model), and a key practice of brand standardization. Currently, the group has deployed 13 brand stores in cities including Beijing and Shanghai, continuously promoting Taizhou morning tea from a local flavor to a national cultural IP. This morning freshness that has traversed a thousand years is now writing a new culinary legend in the prosperous heart of the Yangtze River Delta with innovative formats and profound heritage.

A thousand years of elegance, grandly welcoming guests. We sincerely invite you to visit and savor the timeless pure delight of Taizhou morning tea.