Jiuzhaigou County Continues to Consolidate and Enhance the Achievements of National All-for-One Tourism Demonstration Zone and Tianfu Famous Tourist County

△ Night view of Jiuzhaigou County seat

In December 2020, Jiuzhaigou County successfully established the first 'National All-for-One Tourism Demonstration Zone' in the ethnic region of the province, and in September 2021, it was recognized as the third batch of 'Tianfu Famous Tourist County'. The foundation and supporting facilities for all-for-one tourism have been gradually improved, tourism reception capacity and service levels continue to rise, marketing and promotion efforts are constantly innovated and strengthened, and the tourism market shows a clear recovery trend. To effectively consolidate and enhance the achievements of the National All-for-One Tourism Demonstration Zone and Tianfu Famous Tourist County, the county party committee and government attach great importance, and the entire county takes multiple measures to steadily promote the implementation of various tasks.

Adhere to Role Positioning

Improve High-Quality Systems and Mechanisms

△ Jiuzhaigou Green No.7 Paradise

In accordance with the 'Implementation Plan for All-for-One Tourism · Ecological Jiuzhaigou in Jiuzhaigou County (2020-2022)', the county fully implements the '10+5' industrial system for all-for-one tourism and the '135' leadership mechanism. A total of 20.5 million yuan in special funds for cultural and tourism development has been allocated, gradually establishing a promotion mechanism led by the main party and government leaders, with specific responsibilities assigned to deputies, coordinated collaboration between townships and departments, and broad participation from social forces.

△ Luneng Beauty Hub

Research and introduce cultural and tourism support policies such as 'Several Support Policies for the Integrated Development of Culture and Tourism in Jiuzhaigou County', 'Several Measures to Promote the Comprehensive Recovery of the Cultural and Tourism Industry in Jiuzhaigou County', and 'Several Measures to Address the Impact of the COVID-19 Pandemic and Promote the Sustainable and Healthy Development of Small and Medium-sized Enterprises', to promote regional economic development. The '14th Five-Year Plan for Cultural and Tourism Development in Jiuzhaigou County' has been compiled. In conjunction with the progress of land spatial planning, the county actively organizes the preparation of tourism special plans for township-level areas.

△ Jiuzhaigou County Red Army Memorial Hall

Issued the 'Work Plan for Tourism Guarantee during the May Day Holiday in Jiuzhaigou County', 'Emergency Plan for Sudden Tourism Safety Incidents in Jiuzhaigou County (Trial)', 'Plan for Traffic Guarantee during Peak Tourism Periods in Jiuzhaigou County', and 'Regulations on Further Regulating the Tourism Market Order'. Established and improved mechanisms for holiday tourism guarantee, sudden tourism safety incidents, traffic emergency response, and tourism market order in Jiuzhaigou County. Compiled and improved the 'Implementation Plan for Tourism Safety Guarantee in Jiuzhaigou County' to ensure the normal operation of the 'county-bureau-company' linkage and enhance overall service levels and emergency response capabilities, ensuring the implementation of tourism safety guarantee work in Jiuzhaigou County. Strengthen the long-term mechanism for tourism talent exchange and guarantee, vigorously implement the 'Hundred Tourism Talents Plan' in Jiuzhaigou County, optimize and adjust the county-wide advisory committee, which now has 96 experts.

△ Jiuzhaigou County Intangible Cultural Heritage Exhibition Center

Adhere to Model Innovation

Ensure High-Standard Tourism Support

△ Nenensangcuo (Fairy Pool) Scenic Area

In recent years, Jiuzhaigou County has continuously deepened the reform of the comprehensive supervision mechanism for the tourism market, focusing on building a 'three-in-one' supervision mechanism. It has successively formulated and issued a series of local tourism management measures, including the 'Registration System for the Opening of Hotels and Restaurants', 'Management Measures for Tibetan (Agritainment) Homestays (Trial)', 'Registration System for the Opening of Hotels and Restaurants', 'Point Deduction System for Hotels and Restaurants', and 'Service Standards for Rural Tourism in Jiuzhaigou County'. By deepening the construction of tourism standardization, the county continuously strengthens the standardized management of rural tourism operations, taking the lead in completing the star rating of Tibetan (agritainment) homestays and the grading of non-star tourist hotels in the entire prefecture.

△ Jiuzhaigou Manor Tourism Resort

Innovate comprehensive management mechanisms, implement systems such as 'one registration per tour group', and establish a '1+3+N' comprehensive management mechanism for the tourism market. Open the '12980' consultation and complaint hotline, smooth complaint handling channels, implement the work specification for 'converting complaints into cases' in the tourism market, strengthen industry self-discipline, establish a tourism association, and regularly carry out tourism civilization promotion and warning education activities.

△ Where the Divine Eagle Rests

△ Nuorilang Waterfall in Jiuzhaigou Scenic Area

Strengthen the Leading Role of the Anchor

Enrich All-Field Industrial Formats

△ Jiamawu Lake Scenic Area

Vigorously implement the strategic plan of 'All-for-One Tourism, Ecological Jiuzhaigou', accelerate the construction of a new green development layout of 'One Main, Two Cores, Three Belts', focus on building a '1+6' modern service system and a '10+5' all-for-one tourism industrial system with all-for-one tourism as the core support, and coordinate various funds totaling 7.5 billion yuan to fully promote the development of the all-for-one tourism industry, comprehensively forming an all-for-one tourism pattern that 'there is only one Jiuzhaigou in the world, and Jiuzhaigou is not just Jiuzhaigou'.

Highlight the leading role of Jiuzhaigou Scenic Area, upgrade 12 scenic spots including Fairy Pool, Love Sea, and Jiamawu Lake, carefully launch high-quality tourism routes, focus on enriching business formats and improving taste, continuously enhance the quality of Tianfu Famous Tourist County, improve tourism service facilities, and launch specialty products such as Jiuzhaigou mineral water, wine, and tea. Successfully create the 'Dengga Ganzhou (Panda Dance)' scenario song and dance drama and move it towards market-oriented operation, enrich and enhance performance clusters such as 'Jiuzhaigou Eternal Love' and 'See Jiuzhaigou'; launch two cultural and creative brands, 'Jiuzhaigou Gifts' and 'Jiuzhaigou Xiangba', successfully develop 92 series with more than 1,800 types of characteristic cultural and creative products, achieving operating revenue of over 10 million yuan, deepening the integration of culture and tourism.

△ Jiuzhaigou Eternal Love

△ 'Dengga Ganzhou (Panda Dance)' Original Music Stage Play

Accelerate and Improve Quality Jointly

Strengthen High-Quality Service Elements

△ Jiuzhaigou Luneng Beauty Hub Town

Taking the opportunity to create the Dajiuzhaigou Transportation-Tourism Integration Demonstration Zone, accelerate preliminary work on general aviation airports and tourism rail transit, accelerate the construction of key projects such as the Jiuzhaigou-Mianyang Expressway and the Jiuzhaigou-Wudu Expressway, open Jiuzhaigou all-for-one tourism direct buses, and build a 'fast in, slow travel' tourism transportation network.

Focus on the development of the 'two cores', promote the construction of the Nanping Tourism Distribution Center, accelerate the improvement of tourism guarantee levels, expand the service scope of the '5G Travel Jiuzhaigou' tourism mini-program, establish an intelligent tourism system integrating 'service, management, and marketing', and create an all-for-one tourism service center that is 'suitable for living, working, and traveling'. Actively promote the creation of local Jiuzhaigou musicals and other projects.

△ Exterior of Banyan Tree Hotel

Currently, Jiuzhaigou County has 989 tourism-related accommodations, including 3 five-star, 6 four-star, 1 three-star, and 5 international brand hotels, with a total of 68,285 beds, 40 Tibetan agritainment homestays, 31 registered travel agencies, 7 performance groups, 3 tourism consultation service centers, 6 passenger transport enterprises, 869 passenger vehicles (416 tourism shuttle buses), 21 tourist toilets, 12 large parking lots, 2 self-driving campsites, further consolidating the foundation of all-for-one tourism development services. As of the end of July, 239 hotels and restaurants, 17 agritainment homestays, and 4 performance venues have passed the opening declaration and are in normal operation, and the tourism market environment continues to optimize.

△ Barrel Hotel at Jiuzhaigou Manor Tourism Resort

Adhere to Innovative Marketing

Carry out Multi-Channel Promotion

Actively integrate into and serve the overall tourism layout of the province and prefecture, as well as the development of the Chengdu-Chongqing Economic Circle. Leveraging the three major brands of 'Jiuzhaigou', 'Giant Panda', and 'Golden Monkey', and the golden signs of 'National All-for-One Tourism Demonstration Zone' and 'Tianfu Famous Tourist County', strengthen regional linkage, continuously consolidate and develop the depth and breadth of cooperation between the 'Dajiuzhaigou' and 'Sanjiuda' cultural tourism alliances. Fully utilize the advantages of counterpart support platforms, innovate marketing and promotion methods, plan tourism promotion highlights, target key cities with populations of over ten million in the Sichuan-Chongqing region and Zhejiang for joint marketing, continuously follow up on all-for-one tourism promotion activities such as Hangzhou Metro and Zhejiang Satellite TV, and launch a batch of tourism promotion products with Jiuzhaigou characteristics.

In June 2022, the 'Magical Jiuzhaigou, More Charming' all-for-one tourism promotion conference was held at the Fairy Pool Scenic Area. The urban brand promotion project 'Eat a Thousand Miles' of Zhejiang Satellite TV completed on-site recording. Participated in the Jiuzhaigou-Jiashan cultural tourism exchange activity, launched the special cultural tourism cooperation project with Jiashan County for counterpart support, established a recuperation and rest base for cadres and employees of Jiashan County. Since the first group on July 6, 20 groups with 477 people have been received, attracting more friends from outside to visit and understand Jiuzhaigou.