Vienna International Hotel Tops 1,500 Properties, Cracking the Upper-Midscale Scale Code
As China's accommodation sector upgrades and the middle class expands, the upper-midscale hotel market has entered a high-speed growth phase. Leading brands like Vienna International Hotel and Atour Hotel have each surpassed 1,000 properties, while smaller players push for scale. Yet, under the trend of quality-focused growth, scaling up in this segment is far slower than it seems.
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